{"id":11817,"date":"2025-06-09T13:42:56","date_gmt":"2025-06-09T11:42:56","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/?post_type=avada_portfolio&p=11817"},"modified":"2025-11-20T14:33:56","modified_gmt":"2025-11-20T13:33:56","slug":"walldorf-place-marketing-with-strengths-strategy-and-structure","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/guetersloh-place-marketing\/","title":{"rendered":"G\u00fctersloh place marketing: From crisis to new start"},"content":{"rendered":"
<\/div><\/div><\/div>

Client: G\u00fctersloh Marketing GmbH<\/h3><\/div>
Project period: May 2023 – June 2024<\/h5><\/div>
<\/div><\/i><\/span>
<\/div><\/div>

The project in brief<\/h2><\/div>

The <\/span>G\u00fctersloh Marketing GmbH<\/a> was urgently looking for a new direction, new content and fresh management from 2023. We at Stadtmanufaktur provided support: <\/span><\/p>\n

    \n
  1. in the implementation of the place marketing summit<\/b><\/span> and <\/span> <\/li>\n
  2. in developing the strategy for place marketing<\/b> in G\u00fctersloh.<\/span><\/li>\n<\/ol>\n<\/div>
    <\/span><\/div>

    Who will be responsible for marketing G\u00fctersloh in the future – and with what focus? \u00a9 Lena Descher<\/p>\n<\/div>

    Part 1: Place marketing summit 2023<\/h2><\/div>

    Task and challenge<\/h3><\/div>

    Following the dismissal of the Managing Director of G\u00fctersloh Marketing GmbH in spring 2023, the content and direction of place marketing <\/b>were fundamentally called into question: What does the city want and what can it do with its <\/span>place marketing in<\/a> the future? achieve? How can the company’s budget be used optimally? <\/span><\/p>\n

    There were also discussions behind the scenes about how to effectively manage modern place marketing. To this end, G\u00fctersloh Marketing had a \u201cplace marketing summit\u201d <\/strong>with the most important stakeholders in mind, which we designed, moderated and implemented as an external and therefore \u201cneutral\u201d party. <\/p>\n

    The most important<\/b> goal of the place marketing summit on June 22, 2023 was to create a positive and future-oriented spirit of optimism in urban society.<\/b><\/span><\/p>\n<\/div>

    <\/span><\/div>

    Place marketing summit in G\u00fctersloh (June 2023) – an important milestone for the new start<\/p>\n<\/div>

    Our way of working<\/h3><\/div>

    The atmosphere was charged and emotional, not least because of the polarizing press coverage. We quickly realized that the situation required a particularly sensitive and diplomatic approach<\/b> as well as close coordination of all steps with G\u00fctersloh Marketing GmbH as the client. <\/p>\n<\/div>

    Important to-dos in the project:<\/h4><\/div>