{"id":11961,"date":"2024-06-09T15:42:11","date_gmt":"2024-06-09T13:42:11","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/?post_type=avada_portfolio&#038;p=11961"},"modified":"2026-05-21T10:38:01","modified_gmt":"2026-05-21T08:38:01","slug":"waldbroel-event-and-market-concept","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/waldbroel-event-and-market-concept\/","title":{"rendered":"Waldbr\u00f6l: Event and market concept for the market town"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#bf884e;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:30;line-height:1.3;\">Customer: Market town Waldbr\u00f6l<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:italic;font-weight:500;margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\">Project period: September 2022 &#8211; January 2023<\/h5><\/div><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:20px;width:100%;max-width:400px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:18px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px\"><i class=\"fa-angle-down fas\" style=\"font-size: inherit;color:#dcbaa1;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The project in brief<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:60px;\"><p>The fortnightly cattle and produce market in the <a href=\"https:\/\/www.waldbroel.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">market town of Waldbr\u00f6l<\/a> (NRW) is a highlight for Waldbr\u00f6l and the region. The spatial crystallization core of the market, which has been of (supra-)regional importance for decades &#8211; with often more than 20,0000 visitors per day! &#8211; is the market square in the center of Waldbr\u00f6l.  <\/p>\n<p><b>In order to strengthen the market, the market square and the entire city center,<\/b> Waldbr\u00f6l commissioned us as experts for <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/event-strategy\/\">event strategy<\/a> as well as for <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/consulting\/urban-development\/retail-strategies\/\">retail, gastronomy and weekly markets<\/a>:<\/p>\n<ul>\n<li><span style=\"background-color: rgba(0, 0, 0, 0);\">an event concept for the city centre,<\/span><\/li>\n<li>a market concept for the livestock and produce market and<\/li>\n<li>an operating concept for the market and multifunctional hall.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Task and background<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"background-color: rgba(0, 0, 0, 0);\">The <b>Waldbr\u00f6l market square<\/b> is to be developed as a spatial focal point in the region for culture, socio-cultural encounters and market events. To this end, the location &#8211; as the only large square in the city center &#8211; is to be upgraded and attractively used. Plus: An <b>adjoining multifunctional hall<\/b> is to be designed as a cultural forum so that regionally effective events can be held both indoors and outdoors.    <\/span><span style=\"background-color: rgba(0, 0, 0, 0);\">At the same time, the town of Waldbr\u00f6l developed the <b>Merkurareal<\/b> in the north of the town center <b>into a new town and event square.<\/b><\/span><\/p>\n<p><span style=\"background-color: rgba(0, 0, 0, 0);\">Our task was to develop an <\/span><b style=\"background-color: rgba(0, 0, 0, 0);\">overall concept for the markets and events in the city center of Waldbr\u00f6l<\/b><span style=\"background-color: rgba(0, 0, 0, 0);\"> &#8211; and to consider synergies with existing and planned offers in the surrounding region (e.g. the &#8220;Windeck Castle and Museum Park Experience Area&#8221;).<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Our way of working<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"background-color: rgba(0, 0, 0, 0);\"><b>The concept was developed along 4 building blocks:<\/b><\/span><\/p>\n<ol>\n<li><span style=\"background-color: rgba(0, 0, 0, 0);\">As-is analysis of the use and development potential of the areas and events  <\/span><\/li>\n<li>Talks with market vendors and &#8220;Wir f\u00fcr Waldbr\u00f6l GmbH&#8221;<\/li>\n<li>Appointments and workshops with the project participants and joint definition of further focal points for the development<\/li>\n<li>Elaboration and presentation of the concept to the project participants<\/li>\n<\/ol>\n<p><b>We focused on these priorities in the overall concept:<\/b><\/p>\n<ul>\n<li><span style=\"background-color: rgba(0, 0, 0, 0);\">Qualifying Waldbr\u00f6l as a market town &#8211; and establishing it as a tourist destination<\/span><\/li>\n<li>Develop concept proposals for complementary markets and events &#8211; for more quality in the city center of Waldbr\u00f6l and a strong local region<\/li>\n<li>Create an operating concept for the markets &#8211; especially for the event center (marketplace\/multifunctional hall) and the cattle and produce market<\/li>\n<li>Develop marketing strategies for the markets and events<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The result<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"background-color: rgba(0, 0, 0, 0);\">Our overall concept not only looks at the locations and events in isolation, but also addresses the <b>potential in terms of variety of offers, quality of stay and synergies<\/b> with concrete proposals. We always had the common goal in mind: D <\/span><span style=\"background-color: rgba(0, 0, 0, 0);\">he <\/span><span style=\"background-color: rgba(0, 0, 0, 0);\">city centre of Waldbr\u00f6l with events and weekly markets. <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:15px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The market town of Waldbr\u00f6l is known for its cattle and produce market. A comprehensive event and market concept is to link the town&#8217;s locations and events. For an attractive, lively city center.  <\/p>\n","protected":false},"author":6,"featured_media":11978,"menu_order":10,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[90,85,84,91,88],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-11961","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-city-centre-development","portfolio_category-event-strategy","portfolio_category-place-branding","portfolio_category-retail-concepts","portfolio_category-urban-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waldbr\u00f6l: Event concept for the market town<\/title>\n<meta name=\"description\" content=\"A comprehensive event and market concept links the locations and events in the market town of Waldbr\u00f6l. 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