{"id":12647,"date":"2025-10-01T15:16:26","date_gmt":"2025-10-01T13:16:26","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/?post_type=avada_portfolio&p=12647"},"modified":"2026-02-17T15:26:37","modified_gmt":"2026-02-17T14:26:37","slug":"reutlingen-restructuring-of-city-marketing-2","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projects\/reutlingen-restructuring-place-marketing-2\/","title":{"rendered":"Munich Tourism: Destination management with clarity and consistency"},"content":{"rendered":"
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Client: Munich Tourism Initiative<\/h3><\/div>
Project period: 2024 – 2025<\/h5><\/div>
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The project in brief<\/h2><\/div>

“Strengthening the tourism industry and Munich as a tourism location” – that is the mission of Tourismus Initiative M\u00fcnchen e.V. (TIM)<\/a>. As a strategic consultant and sparring partner, we support the association with specific<\/b> recommendations for action for modern destination management<\/a>.<\/b> <\/p>\n

We also take a critical look at TIM’s financing, organization and processes, discuss benchmarks and impulses and ensure greater involvement of the relevant stakeholders.<\/span><\/p>\n<\/div>

Task and background<\/h2><\/div>

Tourism is an important economic factor for Munich – but the state capital’s existing destination marketing approach<\/a> was under pressure: rising costs, tight budgets and an overly “traditional tourism brand” hindered the targeted and holistic development into a strong destination for the future.<\/p>\n<\/div>

The problem areas:<\/h4><\/div>