{"id":14783,"date":"2026-04-14T13:30:51","date_gmt":"2026-04-14T11:30:51","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/?post_type=avada_portfolio&p=14783"},"modified":"2026-04-14T15:56:34","modified_gmt":"2026-04-14T13:56:34","slug":"garrel-strategic-retail-concept-for-a-strong-location-2","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/garrel-strategic-retail-concept-for-a-strong-location-2\/","title":{"rendered":"Quickborn: Retail concept with acquisition strategy"},"content":{"rendered":"
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Client: City of Quickborn<\/h3><\/div>
Project period: June – October 2025<\/h5><\/div>
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The project in brief<\/h2><\/div>

Like many medium-sized towns, Quickborn is faced with the task of making its city center and local supply locations fit for the future. To achieve this, the town would like to actively manage the mix of retail and gastronomy<\/a>, close gaps in the offering and increase the quality of stay. <\/span><\/p>\n

On behalf of Quickborn’s business development department, we are developing a retail and gastronomy concept including a strategy for relocation and acquisition.<\/b> The project focuses on five central locations – from the city center to the northern commercial area.<\/p>\n<\/div>

Task and background<\/h2><\/div>

Quickborn’s last retail concept dates back to 2016. Since then, the general conditions, customer behavior and sector structures have changed significantly. At the same time, the previous city center management expired at the end of July 2025. <\/span><\/p>\n

Quickborn is sending a clear signal with its new city center development<\/a> project: <\/b><\/span>Retail, services and gastronomy remain a central component of urban development. <\/b>To achieve this, Quickborn needs a practicable concept from us that:<\/span><\/p>\n