{"id":14836,"date":"2026-07-08T09:22:34","date_gmt":"2026-07-08T07:22:34","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/?post_type=avada_portfolio&p=14836"},"modified":"2026-10-05T09:23:12","modified_gmt":"2026-10-05T07:23:12","slug":"osnabrueck-positioning-the-city-brand-activating-the-city-2","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/moenchengladbach-shaping-the-city-brand-together\/","title":{"rendered":"M\u00f6nchengladbach: Shaping the City Brand Together"},"content":{"rendered":"
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Client: Marketing Company M\u00f6nchengladbach<\/h3><\/div>
Project period: June 2024 \u2013 March 2025<\/h5><\/div>
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The project in brief<\/h2><\/div>

M\u00f6nchengladbach is raising its profile: Together with Marketing Gesellschaft M\u00f6nchengladbach mbH<\/a> (MGMG) ,<\/b> we are developing a strength-based city brand that<\/b> brings together politics, government, business ,<\/b> and the local community.<\/p>\n

A key component of brand development is a comprehensive public survey, from <\/b>which we derive the brand profile, areas of focus, and marketing concept. For this project, we are working closely with our partners Brandmeyer Brand Consulting<\/a> and deteringdesign<\/a>.<\/p>\n<\/div>

Task and background<\/h2><\/div>

Like many large cities, M\u00f6nchengladbach is competing for skilled workers, businesses, visitors, and quality of life. At the same time, many residents find it difficult to pinpoint the city\u2019s positive aspects: What does M\u00f6nchengladbach stand for? Why do we enjoy living here?<\/p>\n<\/div>

Our Mission<\/h3><\/div>