{"id":9659,"date":"2025-03-28T15:48:31","date_gmt":"2025-03-28T14:48:31","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/projekte\/osnabrueck-new-event-strategy-the-city-as-a-stage\/"},"modified":"2025-06-30T22:55:57","modified_gmt":"2025-06-30T20:55:57","slug":"osnabrueck-new-event-strategy-the-city-as-a-stage","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/osnabrueck-new-event-strategy-the-city-as-a-stage\/","title":{"rendered":"Osnabr\u00fcck: New event strategy &#8211; city as a stage"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#bf884e;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:30;line-height:1.3;\">Client: Osnabr\u00fcck Marketing GmbH<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:italic;font-weight:500;margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\">Project period: 2024 &#8211; 2025<\/h5><\/div><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:20px;width:100%;max-width:400px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:18px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px\"><i class=\"fa-angle-down fas\" style=\"font-size: inherit;color:#dcbaa1;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The project in brief<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:60px;\"><p>First the city brand, then the events: On behalf of <a href=\"https:\/\/www.marketingosnabrueck.de\" target=\"_blank\" rel=\"noopener noreferrer\">Osnabr\u00fcck Marketing GmbH<\/a>, we are developing an event strategy to anchor the <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/osnabrueck-positioning-the-city-brand-activating-the-city\/\">newly developed Osnabr\u00fcck brand<\/a> in the city &#8211; and to accelerate the decision-making processes surrounding events.<\/p>\n<p><b>The building blocks of strategy development:<\/b><\/p>\n<ul>\n<li><b>Event strategy<\/b> as a template for politicians &#8211; and a working basis for the administration<\/li>\n<li><b>Event criteria catalog<\/b> along the brand core and brand environment &#8211; for fast, legally compliant decisions<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Osnabr\u00fcck celebrates &#8211; but how?<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Together with the city of Osnabr\u00fcck, we have been working on a <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/osnabrueck-positioning-the-city-brand-activating-the-city\/\">new brand for the city of Osnabr\u00fcck<\/a> since 2022. The task now is to establish it successfully. One tool for this are: <b>Events and happenings in public spaces <\/b>&#8211; especially in the city&#8217;s premium areas.<\/p>\n<p>Before the project started, the administration and place marketing had no influence over the quality, number or content of events in the urban space. The <b>proliferation of events <\/b>led to dissatisfaction and complaints from the urban community.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">From city brand to event strategy<\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>The aim of the event strategy was therefore to create <b>transparent structures and a basis for decision-making for all those involved <\/b>&#8211; with the participation of relevant stakeholders.<\/p>\n<p><b>Central components of strategy development:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/methodology\/stakeholder-management\/\">Stakeholder management<\/a> incl. stakeholder map<\/li>\n<li>Addressing and involving all relevant interest groups<\/li>\n<li>Organization and moderation of coordination rounds and workshops<\/li>\n<li>Analysis and clustering of existing studies, concepts and plans<\/li>\n<li>Needs analysis: Which events strengthen the city brand? Which ones are missing?<\/li>\n<li>Qualification of the city&#8217;s squares \/ event areas<\/li>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">Analysis and qualification of existing\/traditional events<\/span><\/li>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">Development of an organizational and control structure &#8211; for quality assurance<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Result: Events with strategy<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>In addition to the <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/event-strategy\/\">holistic event strategy<\/a>, we also developed a detailed, sophisticated and coordinated <span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">Event criteria catalog. Based on these criteria, politicians, place marketing and administration can make quick and legally compliant decisions about events &#8211; and ensure that the city, city brand and events are a good fit. <\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-margin-top:20px;--awb-margin-bottom:60px;\"><p>Copyright: Unsplash<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:15px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"667\" alt=\"Platz in der Innenstadt in Osnabr\u00fcck\" title=\"osnabrueck-eventstrategie-stadtmanufaktur-unsplash-hans-knochel-unsplash-dorde-pandurevic\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/03\/osnabrueck-eventstrategie-stadtmanufaktur-unsplash-hans-knochel-unsplash-dorde-pandurevic.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/03\/osnabrueck-eventstrategie-stadtmanufaktur-unsplash-hans-knochel-unsplash-dorde-pandurevic.jpg\" class=\"lazyload img-responsive wp-image-9215\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27667%27%20viewBox%3D%270%200%201000%20667%27%3E%3Crect%20width%3D%271000%27%20height%3D%27667%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/03\/osnabrueck-eventstrategie-stadtmanufaktur-unsplash-hans-knochel-unsplash-dorde-pandurevic-200x133.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/03\/osnabrueck-eventstrategie-stadtmanufaktur-unsplash-hans-knochel-unsplash-dorde-pandurevic-400x267.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/03\/osnabrueck-eventstrategie-stadtmanufaktur-unsplash-hans-knochel-unsplash-dorde-pandurevic-600x400.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/03\/osnabrueck-eventstrategie-stadtmanufaktur-unsplash-hans-knochel-unsplash-dorde-pandurevic-800x534.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/03\/osnabrueck-eventstrategie-stadtmanufaktur-unsplash-hans-knochel-unsplash-dorde-pandurevic.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:40px;\"><p>City as a stage: Osnabr\u00fcck is now coordinating events in public spaces in line with its place brand strategy<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-margin-bottom:40px;--awb-background-color:rgba(72,93,104,0.8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:15px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:15px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:16px;--awb-text-color:#ffffff;\"><p style=\"text-align: center;\">Our action package: \u201eCity as a stage\u201c<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ffffff;--awb-margin-top:-20px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\"><p style=\"text-align: center;\">Think strategically, act quickly<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-transform:none;--awb-text-color:#ffffff;\"><p style=\"text-align: center;\">Would you like to know what opportunities there are for your city as a stage for events and functions without immediately initiating a complex process? We can help you with this! Within 3 months, we will find out where you can start with your city \u2013 and how you can get started quickly with implementation. Find out more now about our \u201eCity as a stage\u201c action package.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-span-no fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color7);--button_border_color:var(--awb-color6);--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_border_width-top:2px;--button_border_width-right:2px;--button_border_width-bottom:2px;--button_border_width-left:2px;--button_gradient_top_color:#ffffff;--button_gradient_bottom_color:#ffffff;--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color8);--button_text_transform:uppercase;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/06\/Stadtmanufaktur-Stadt-als-Buehne-Handlungskonzept.pdf\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download (PDF in German)<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_6 1_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:15px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First the city brand, then the events: On behalf of Osnabr\u00fcck Marketing, we are developing an event strategy to anchor the new Osnabr\u00fcck brand in the city &#8211; and accelerate decision-making processes.<\/p>\n","protected":false},"author":6,"featured_media":9188,"menu_order":10,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[85,84],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9659","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-event-strategy","portfolio_category-place-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event strategy for Osnabr\u00fcck: City as a stage | Stadtmanufaktur<\/title>\n<meta name=\"description\" content=\"First the city brand, then the events: On behalf of Osnabr\u00fcck Marketing, we are developing an event strategy around the new Osnabr\u00fcck brand. 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