Customer: Koblenz-Touristik GmbH<\/h3><\/div>Project period: 2024 – 2025<\/h5><\/div><\/div><\/i><\/span><\/div><\/div>The project in brief<\/h2><\/div>The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public areas with events, especially on the <\/span> iconic “Deutsches Eck”. However, Koblenz-Touristik GmbH<\/a> has so far lacked a management tool to influence the quality, number and content of events. <\/span><\/p>\nThis is where we at Stadtmanufaktur<\/a> come into play: We take over the development of a <\/span>sustainable event strategy incl. event criteria catalog <\/b>along<\/span> the city brand<\/span> – for quick decisions and transparent structures for events in Koblenz. <\/span><\/p>\n<\/div>“City as stage”: event strategy for Koblenz<\/h2><\/div>Events revitalize a city, they strengthen the city brand and promote trade and gastronomy. But what happens when residents increasingly complain because events in public spaces get out of hand or have negative effects (such as noise or litter)? And what does it do to the place brand strategy<\/a> if events take place that do not fit the mission statement or brand essence? In such cases, events can also have a detrimental effect on a city.<\/span> <\/p>\nKoblenz recognized precisely this problem and commissioned us to design an event strategy<\/a>, <\/b><\/p>\n\n- which analyzes the status quo of the event landscape and event spaces in Koblenz,<\/li>\n
- the needs of those involved (stakeholders) and<\/li>\n
- clearly identifies which events in which public spaces fit the Koblenz brand – and which do not.<\/li>\n<\/ul>\n<\/div>
Strategy of distinctiveness<\/h3><\/div>For us, the DNA of the city<\/b> is at the heart of all place branding<\/a>. This also applies in particular to the city’s event strategy<\/a>. After all, events have the potential to become a city’s flagship and magnet of attraction and to positively reinforce its image. They celebrate the “city as a stage” and turn participants into ambassadors to the outside world (social media, press, images, videos). These findings make it clear: Events in public spaces need to be strategically managed and utilized <\/b>– especially in a busy city like Koblenz.<\/span> <\/p>\nThe key results of the strategy development are therefore:<\/b><\/p>\n\n- Event strategy<\/b><\/span> – as a decision-making basis for politics and administration<\/span><\/li>\n
- Event criteria catalog<\/b><\/span> – for matching events and brand<\/span><\/li>\n
- transparent structures <\/b><\/span>– for quick decisions and feedback with relevant stakeholders<\/span><\/li>\n<\/ul>\n
We develop an event strategy neither on a greenfield site nor shielded from the facts and interests in the city. Instead, we take a close look at the conditions on site – inspecting event spaces, talking to those involved and examining the processes and structures involved in awarding and coordinating events. All of this flows into the results and leads to a sustainable and distinctive event strategy <\/b>that recognizes the character of Koblenz and translates it into decision-making criteria. <\/p>\n
Components of the strategy development in Koblenz include<\/b><\/p>\n
Project period: 2024 – 2025<\/h5><\/div><\/div><\/i><\/span><\/div><\/div>The project in brief<\/h2><\/div>The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public areas with events, especially on the <\/span> iconic “Deutsches Eck”. However, Koblenz-Touristik GmbH<\/a> has so far lacked a management tool to influence the quality, number and content of events. <\/span><\/p>\nThis is where we at Stadtmanufaktur<\/a> come into play: We take over the development of a <\/span>sustainable event strategy incl. event criteria catalog <\/b>along<\/span> the city brand<\/span> – for quick decisions and transparent structures for events in Koblenz. <\/span><\/p>\n<\/div>“City as stage”: event strategy for Koblenz<\/h2><\/div>Events revitalize a city, they strengthen the city brand and promote trade and gastronomy. But what happens when residents increasingly complain because events in public spaces get out of hand or have negative effects (such as noise or litter)? And what does it do to the place brand strategy<\/a> if events take place that do not fit the mission statement or brand essence? In such cases, events can also have a detrimental effect on a city.<\/span> <\/p>\nKoblenz recognized precisely this problem and commissioned us to design an event strategy<\/a>, <\/b><\/p>\n\n- which analyzes the status quo of the event landscape and event spaces in Koblenz,<\/li>\n
- the needs of those involved (stakeholders) and<\/li>\n
- clearly identifies which events in which public spaces fit the Koblenz brand – and which do not.<\/li>\n<\/ul>\n<\/div>
Strategy of distinctiveness<\/h3><\/div>For us, the DNA of the city<\/b> is at the heart of all place branding<\/a>. This also applies in particular to the city’s event strategy<\/a>. After all, events have the potential to become a city’s flagship and magnet of attraction and to positively reinforce its image. They celebrate the “city as a stage” and turn participants into ambassadors to the outside world (social media, press, images, videos). These findings make it clear: Events in public spaces need to be strategically managed and utilized <\/b>– especially in a busy city like Koblenz.<\/span> <\/p>\nThe key results of the strategy development are therefore:<\/b><\/p>\n\n- Event strategy<\/b><\/span> – as a decision-making basis for politics and administration<\/span><\/li>\n
- Event criteria catalog<\/b><\/span> – for matching events and brand<\/span><\/li>\n
- transparent structures <\/b><\/span>– for quick decisions and feedback with relevant stakeholders<\/span><\/li>\n<\/ul>\n
We develop an event strategy neither on a greenfield site nor shielded from the facts and interests in the city. Instead, we take a close look at the conditions on site – inspecting event spaces, talking to those involved and examining the processes and structures involved in awarding and coordinating events. All of this flows into the results and leads to a sustainable and distinctive event strategy <\/b>that recognizes the character of Koblenz and translates it into decision-making criteria. <\/p>\n
Components of the strategy development in Koblenz include<\/b><\/p>\n
The project in brief<\/h2><\/div>The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public areas with events, especially on the <\/span> iconic “Deutsches Eck”. However, Koblenz-Touristik GmbH<\/a> has so far lacked a management tool to influence the quality, number and content of events. <\/span><\/p>\nThis is where we at Stadtmanufaktur<\/a> come into play: We take over the development of a <\/span>sustainable event strategy incl. event criteria catalog <\/b>along<\/span> the city brand<\/span> – for quick decisions and transparent structures for events in Koblenz. <\/span><\/p>\n<\/div>“City as stage”: event strategy for Koblenz<\/h2><\/div>Events revitalize a city, they strengthen the city brand and promote trade and gastronomy. But what happens when residents increasingly complain because events in public spaces get out of hand or have negative effects (such as noise or litter)? And what does it do to the place brand strategy<\/a> if events take place that do not fit the mission statement or brand essence? In such cases, events can also have a detrimental effect on a city.<\/span> <\/p>\nKoblenz recognized precisely this problem and commissioned us to design an event strategy<\/a>, <\/b><\/p>\n\n- which analyzes the status quo of the event landscape and event spaces in Koblenz,<\/li>\n
- the needs of those involved (stakeholders) and<\/li>\n
- clearly identifies which events in which public spaces fit the Koblenz brand – and which do not.<\/li>\n<\/ul>\n<\/div>
Strategy of distinctiveness<\/h3><\/div>For us, the DNA of the city<\/b> is at the heart of all place branding<\/a>. This also applies in particular to the city’s event strategy<\/a>. After all, events have the potential to become a city’s flagship and magnet of attraction and to positively reinforce its image. They celebrate the “city as a stage” and turn participants into ambassadors to the outside world (social media, press, images, videos). These findings make it clear: Events in public spaces need to be strategically managed and utilized <\/b>– especially in a busy city like Koblenz.<\/span> <\/p>\nThe key results of the strategy development are therefore:<\/b><\/p>\n\n- Event strategy<\/b><\/span> – as a decision-making basis for politics and administration<\/span><\/li>\n
- Event criteria catalog<\/b><\/span> – for matching events and brand<\/span><\/li>\n
- transparent structures <\/b><\/span>– for quick decisions and feedback with relevant stakeholders<\/span><\/li>\n<\/ul>\n
We develop an event strategy neither on a greenfield site nor shielded from the facts and interests in the city. Instead, we take a close look at the conditions on site – inspecting event spaces, talking to those involved and examining the processes and structures involved in awarding and coordinating events. All of this flows into the results and leads to a sustainable and distinctive event strategy <\/b>that recognizes the character of Koblenz and translates it into decision-making criteria. <\/p>\n
Components of the strategy development in Koblenz include<\/b><\/p>\n
The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public areas with events, especially on the <\/span> iconic “Deutsches Eck”. However, Koblenz-Touristik GmbH<\/a> has so far lacked a management tool to influence the quality, number and content of events. <\/span><\/p>\n This is where we at Stadtmanufaktur<\/a> come into play: We take over the development of a <\/span>sustainable event strategy incl. event criteria catalog <\/b>along<\/span> the city brand<\/span> – for quick decisions and transparent structures for events in Koblenz. <\/span><\/p>\n<\/div> Events revitalize a city, they strengthen the city brand and promote trade and gastronomy. But what happens when residents increasingly complain because events in public spaces get out of hand or have negative effects (such as noise or litter)? And what does it do to the place brand strategy<\/a> if events take place that do not fit the mission statement or brand essence? In such cases, events can also have a detrimental effect on a city.<\/span> <\/p>\n Koblenz recognized precisely this problem and commissioned us to design an event strategy<\/a>, <\/b><\/p>\n For us, the DNA of the city<\/b> is at the heart of all place branding<\/a>. This also applies in particular to the city’s event strategy<\/a>. After all, events have the potential to become a city’s flagship and magnet of attraction and to positively reinforce its image. They celebrate the “city as a stage” and turn participants into ambassadors to the outside world (social media, press, images, videos). These findings make it clear: Events in public spaces need to be strategically managed and utilized <\/b>– especially in a busy city like Koblenz.<\/span> <\/p>\n The key results of the strategy development are therefore:<\/b><\/p>\n We develop an event strategy neither on a greenfield site nor shielded from the facts and interests in the city. Instead, we take a close look at the conditions on site – inspecting event spaces, talking to those involved and examining the processes and structures involved in awarding and coordinating events. All of this flows into the results and leads to a sustainable and distinctive event strategy <\/b>that recognizes the character of Koblenz and translates it into decision-making criteria. <\/p>\n Components of the strategy development in Koblenz include<\/b><\/p>\n“City as stage”: event strategy for Koblenz<\/h2><\/div>
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Strategy of distinctiveness<\/h3><\/div>
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