{"id":9671,"date":"2025-02-28T11:31:57","date_gmt":"2025-02-28T10:31:57","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/projekte\/kiel-holtenauer-strasse-we-can-do-kiez\/"},"modified":"2025-10-05T09:51:59","modified_gmt":"2025-10-05T07:51:59","slug":"kiel-holtenauer-strasse-we-can-do-kiez","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/kiel-holtenauer-strasse-we-can-do-kiez\/","title":{"rendered":"Kiel Holtenauer Stra\u00dfe: Supporting a vibrant neighborhood"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#bf884e;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:30;line-height:1.3;\">Client: Kiel-Marketing e.V.<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:italic;font-weight:500;margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\"><span style=\"color: #494949;\">Project period<\/span>: March &#8211; June 2024<\/h5><\/div><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:20px;width:100%;max-width:400px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:18px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px\"><i class=\"fa-angle-down fas\" style=\"font-size: inherit;color:#dcbaa1;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The project in brief<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p><a href=\"https:\/\/kiel-marketing.de\/ueber-uns\/kiel-marketing-e-v\/quartiersmanagement-holtenauer-strasse\">Holtenauer Stra\u00dfe<\/a> is one of Kiel&#8217;s most popular shopping streets and is known as the &#8220;secret city center&#8221;. Numerous owner-managed stores and restaurants attract footfall and new residents. On behalf of <a href=\"https:\/\/kiel-marketing.de\/ueber-uns\/kiel-marketing-e-v\">Kiel-Marketing e.V.<\/a>, we developed a <b><a href=\"https:\/\/kiel-marketing.de\/resources\/persistent\/02353ac4ca9015dcb2a39e35640cdf2c735c9916\/QUARTI~2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">profiling concept<\/a> for the systematic development of the Holtenauer Strasse quarter.<\/b>  <\/p>\n<p><b>Aims of the project:<\/b><\/p>\n<ul>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">Increase the quality of stay<\/span><\/li>\n<li>Increasing the attractiveness of the neighborhood<\/li>\n<li>Halting frequency declines<\/li>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">Sharpening the brand essence<\/span><\/li>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">Making the identity of the neighborhood perceptible and tangible<\/span><\/li>\n<li>Strengthen retail trade<\/li>\n<\/ul>\n<p>The profile developed is also intended to promote <b>joint action by local tradespeople, associations, institutions and volunteers<\/b> as well as the establishment of additional businesses.<\/p>\n<p>The <a href=\"https:\/\/kiel-marketing.de\/resources\/persistent\/02353ac4ca9015dcb2a39e35640cdf2c735c9916\/QUARTI~2.pdf\" target=\"_blank\" rel=\"noopener\">profiling concept<\/a> serves as the basis for the <a href=\"https:\/\/kiel-marketing.de\/ueber-uns\/kiel-marketing-e-v\/quartiersmanagement-holtenauer-strasse\">Holtenauer Strasse neighborhood management<\/a> to position the neighborhood as a lively and attractive place &#8211; and to achieve local, regional and national reach.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"750\" alt=\"Holtenauer Strasse in Kiel\" title=\"kiel-holtenauer-strasse-neighborhood development-stadtmanufaktur\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27750%27%20viewBox%3D%270%200%201000%20750%27%3E%3Crect%20width%3D%271000%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-quartiersentwicklung-stadtmanufaktur-e1740739505184.jpeg\" class=\"lazyload img-responsive wp-image-8956\"\/><\/span><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-font-size:17px;--awb-margin-top:-20px;--awb-margin-bottom:60px;\"><p>Walk through Holtenauer Stra\u00dfe in Kiel &#8211; affectionately known as &#8220;Holti&#8221; by local residents<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Task and background<\/h2><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:60px;\"><p>Over the last fifteen years, Holtenauer Strasse in Kiel has developed <strong>into one of Kiel&#8217;s most popular shopping streets<\/strong>. The owner-initiated <g id=\"gid_1\">opening of the space for gastronomy<\/g> and the <g id=\"gid_2\">small-scale structure of the retail space,<\/g> which made it possible for numerous owner-managed concepts to settle here, were decisive factors in this development. The south of Holtenauer Strasse in particular has a strong attraction for visitors and residents.  <\/p>\n<p>The development was reinforced by the surrounding residential area with increasingly younger, pleasure-oriented and older, very solvent target groups. The <a href=\"https:\/\/kiel-marketing.de\/ueber-uns\/kiel-marketing-e-v\/quartiersmanagement-holtenauer-strasse\">Holtenauer Strasse neighborhood management<\/a> team aims to systematically lead and support this positive development with <b>specific measures and findings from the profiling process<\/b>. <\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:var(--awb-color7);--awb-backgroundcolor:var(--awb-color2);--awb-margin-bottom:40px;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-right no-avatar\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">Holtenauer Strasse is much more than just a shopping street. It already has an identity as a secret city center, an everyday place where people feel comfortable and relaxed.<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Julia Staron, project manager at the Stadtmanufaktur<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Our way of working<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">The <strong>profiling process<\/strong> for Holtenauer Strasse consisted of:<\/span><\/p>\n<ol>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">  Inventory analysis  <\/span><\/li>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">Participatory development and involvement<\/span><\/li>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">Concept and discussion<\/span><\/li>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">  Creation of the concept as a manual and presentation of the results<\/span><\/li>\n<\/ol>\n<p><span style=\"background-color: var(--awb-bg-color-medium-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">The <a href=\"https:\/\/kiel-marketing.de\/resources\/persistent\/02353ac4ca9015dcb2a39e35640cdf2c735c9916\/QUARTI~2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">profiling concept<\/a> picks up on the existing brand essence of Holtenauer Strasse as a &#8220;promenade&#8221;, <\/span><span style=\"background-color: var(--awb-bg-color-medium-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><br \/>\n  <b>sharpens the neighborhood identity<\/b><br \/>\n<\/span><span style=\"background-color: var(--awb-bg-color-medium-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"> and names <\/span><span style=\"background-color: var(--awb-bg-color-medium-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><br \/>\n  <b>concrete profile-enhancing measures<\/b><br \/>\n<\/span><span style=\"background-color: var(--awb-bg-color-medium-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"> in various fields of action. <\/span><span style=\"background-color: var(--awb-bg-color-medium-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">In addition, the concept <\/span><span style=\"background-color: var(--awb-bg-color-medium-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><br \/>\n  <b>key messages and communication guidelines<\/b><br \/>\n<\/span><span style=\"background-color: var(--awb-bg-color-medium-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"> for the neighborhood and its stakeholders. <\/span> <\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/kiel-marketing.de\/resources\/persistent\/02353ac4ca9015dcb2a39e35640cdf2c735c9916\/QUARTI~2.pdf\" target=\"_blank\" aria-label=\"Stadtmanufaktur brochure-Profiling concept-Holtenauer Stra\u00dfe\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/Stadtmanufaktur-Broschuere-Profilierungskonzept-Holtenauer-Strasse.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/Stadtmanufaktur-Broschuere-Profilierungskonzept-Holtenauer-Strasse.jpg\" alt class=\"lazyload img-responsive wp-image-9006\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/Stadtmanufaktur-Broschuere-Profilierungskonzept-Holtenauer-Strasse-200x113.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/Stadtmanufaktur-Broschuere-Profilierungskonzept-Holtenauer-Strasse-400x225.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/Stadtmanufaktur-Broschuere-Profilierungskonzept-Holtenauer-Strasse-600x338.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/Stadtmanufaktur-Broschuere-Profilierungskonzept-Holtenauer-Strasse-800x450.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/Stadtmanufaktur-Broschuere-Profilierungskonzept-Holtenauer-Strasse-1200x675.jpg 1200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/Stadtmanufaktur-Broschuere-Profilierungskonzept-Holtenauer-Strasse.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">Participatory development and involvement<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>A neighborhood is made up of people. Regardless of whether they &#8220;only&#8221; live in the neighborhood, work here or are entrepreneurs. And it is precisely <b>in cooperation with these people <\/b>that <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/urban-development\/neighbourhood-development\/\">neighborhood development<\/a> is most effective.  <\/p>\n<p><b>A central part of the profiling process was therefore:<\/b><\/p>\n<ul>\n<li>Individual discussions and workshops with stakeholders (such as tradespeople) and<\/li>\n<li><a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/methodology\/participation-and-co-creation\/\">Participation formats<\/a> such as a digital survey and a public information event.<\/li>\n<\/ul>\n<\/div><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" style=\"--more-btn-alignment:center;margin-top:40px;margin-bottom:10px;\" data-limit=\"10\" data-page=\"1\"><div style=\"margin:-8px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-2 fusion-columns-total-2 fusion-gallery-layout-masonry fusion-gallery-1\"><div class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-none fusion-grid-sizer\"><\/div><div style=\"padding:8px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-none fusion-element-portrait\"><div class=\"fusion-gallery-image\"><div style=\"padding-top:calc((100% + 16px) * 1.6);background-position:;\" class=\"fusion-masonry-element-container lazyload\" data-bg=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holenauer-strasse-staerken-workshop-stadtmanufaktur.jpeg\"><img decoding=\"async\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holenauer-strasse-staerken-workshop-stadtmanufaktur.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holenauer-strasse-staerken-workshop-stadtmanufaktur.jpeg\" width=\"599\" height=\"800\" alt=\"The strengths of Holtenauer Strasse in Kiel\" title=\"kiel-holenauer-strasse-staerken-workshop-stadtmanufaktur\" aria-label=\"kiel-holenauer-strasse-staerken-workshop-stadtmanufaktur\" class=\"lazyload img-responsive wp-image-8970\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27599%27%20height%3D%27800%27%20viewBox%3D%270%200%20599%20800%27%3E%3Crect%20width%3D%27599%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holenauer-strasse-staerken-workshop-stadtmanufaktur-200x267.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holenauer-strasse-staerken-workshop-stadtmanufaktur-400x534.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holenauer-strasse-staerken-workshop-stadtmanufaktur.jpeg 599w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 672px) 626px, (min-width: 640px) 672px, \" \/><\/div><\/div><\/div><div style=\"padding:8px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-none fusion-element-portrait\"><div class=\"fusion-gallery-image\"><div style=\"padding-top:calc((100% + 16px) * 1.6);background-position:;\" class=\"fusion-masonry-element-container lazyload\" data-bg=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holenauer-strasse-profil-identitaet-markenkern-workshop-stadtmanufaktur.jpeg.jpeg\"><img decoding=\"async\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holenauer-strasse-profil-identitaet-markenkern-workshop-stadtmanufaktur.jpeg.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holenauer-strasse-profil-identitaet-markenkern-workshop-stadtmanufaktur.jpeg.jpeg\" width=\"600\" height=\"800\" alt=\"Holtenauer Strasse in Kiel as a person and a brand\" title=\"kiel-holenauer-strasse-profile-identity-brand-core-workshop-stadtmanufaktur.jpeg\" aria-label=\"kiel-holenauer-strasse-profile-identity-brand-core-workshop-stadtmanufaktur.jpeg\" class=\"lazyload img-responsive wp-image-8968\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27800%27%20viewBox%3D%270%200%20600%20800%27%3E%3Crect%20width%3D%27600%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holenauer-strasse-profil-identitaet-markenkern-workshop-stadtmanufaktur.jpeg-200x267.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holenauer-strasse-profil-identitaet-markenkern-workshop-stadtmanufaktur.jpeg-400x533.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holenauer-strasse-profil-identitaet-markenkern-workshop-stadtmanufaktur.jpeg.jpeg 600w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 672px) 626px, (min-width: 640px) 672px, \" \/><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-font-size:17px;--awb-margin-top:10px;--awb-margin-bottom:60px;\"><p>Neighborhoods have identity: In the workshop, we discuss the strengths and character of Holtenauer Strasse with tradespeople<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">Fields of action and measures<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p>For Holtenauer Strasse, it is all about development, profiling, communication and reach. The focus is also on quality of life, neighborhood and community. Along six fields of action, the <a href=\"https:\/\/kiel-marketing.de\/resources\/persistent\/02353ac4ca9015dcb2a39e35640cdf2c735c9916\/QUARTI~2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">profiling concept<\/a> recommends a wide range of measures for <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/urban-development\/neighbourhood-development\/\" target=\"_blank\" rel=\"noopener\">neighborhood management and neighborhood development<\/a>.  <\/p>\n<p><strong>Public spaces:<\/strong><\/p>\n<ul>\n<li>more pleasant places to stay<\/li>\n<li>Fun corners<\/li>\n<li>Green spaces and flowerbeds &#8211; for a better quality of life and a sense of well-being<\/li>\n<\/ul>\n<p><strong>Retail and gastronomy:<\/strong><\/p>\n<ul>\n<li>Flea markets as a source of footfall and meeting places<\/li>\n<li>Delivery service with online ordering &#8211; ties to local retailers<\/li>\n<li>Overall strategy for digitalization &#8211; support for the several hundred local individual businesses, mostly owner-managed<\/li>\n<\/ul>\n<p><strong>Events and leisure activities:<\/strong><\/p>\n<ul>\n<li>More play equipment &#8211; more family-friendly and lively<\/li>\n<li>Guided tours for residents<\/li>\n<\/ul>\n<p><strong>Community togetherness \/ communication and networking \/ marketing and image:<\/strong><\/p>\n<ul>\n<li>Neighbourhood talks, digitalization checks, further training for retailers<\/li>\n<li>Website for Holtenauer Strasse &#8211; bundling offers and attractiveness<\/li>\n<\/ul>\n<\/div><div class=\"awb-gallery-wrapper awb-gallery-wrapper-2 button-span-no\" style=\"--more-btn-alignment:center;margin-top:40px;margin-bottom:10px;\" data-limit=\"10\" data-page=\"1\"><div style=\"margin:-8px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-2 fusion-columns-total-2 fusion-gallery-layout-masonry fusion-gallery-2\"><div class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-none fusion-element-portrait fusion-grid-sizer\"><\/div><div style=\"padding:8px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-none fusion-element-grid\"><div class=\"fusion-gallery-image\"><div style=\"padding-top:calc((100% + 16px) * 0.8 - 8px);background-position:;\" class=\"fusion-masonry-element-container lazyload\" data-bg=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-profilierung-workshop-stadtmanufaktur.jpeg\"><img decoding=\"async\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-profilierung-workshop-stadtmanufaktur.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-profilierung-workshop-stadtmanufaktur.jpeg\" width=\"800\" height=\"600\" alt=\"\" title=\"kiel-holtenauer-strasse-profiling-workshop-stadtmanufaktur\" aria-label=\"kiel-holtenauer-strasse-profiling-workshop-stadtmanufaktur\" class=\"lazyload img-responsive wp-image-8972\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-profilierung-workshop-stadtmanufaktur-200x150.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-profilierung-workshop-stadtmanufaktur-400x300.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-profilierung-workshop-stadtmanufaktur-600x450.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-profilierung-workshop-stadtmanufaktur.jpeg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 672px) 626px, (min-width: 640px) 672px, \" \/><\/div><\/div><\/div><div style=\"padding:8px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-none fusion-element-grid\"><div class=\"fusion-gallery-image\"><div style=\"padding-top:calc((100% + 16px) * 0.8 - 8px);background-position:;\" class=\"fusion-masonry-element-container lazyload\" data-bg=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-quartiersentwicklung-workshops-stadtmanufaktur.jpeg\"><img decoding=\"async\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-quartiersentwicklung-workshops-stadtmanufaktur.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-quartiersentwicklung-workshops-stadtmanufaktur.jpeg\" width=\"800\" height=\"600\" alt=\"\" title=\"kiel-holtenauer-strasse-neighborhood-development-workshops-stadtmanufaktur\" aria-label=\"kiel-holtenauer-strasse-neighborhood-development-workshops-stadtmanufaktur\" class=\"lazyload img-responsive wp-image-8976\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-quartiersentwicklung-workshops-stadtmanufaktur-200x150.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-quartiersentwicklung-workshops-stadtmanufaktur-400x300.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-quartiersentwicklung-workshops-stadtmanufaktur-600x450.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-quartiersentwicklung-workshops-stadtmanufaktur.jpeg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 672px) 626px, (min-width: 640px) 672px, \" \/><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-font-size:17px;--awb-margin-top:10px;--awb-margin-bottom:60px;\"><p>Workshop with city actors: Stadtmanufaktur-Project manager Julia Staron presents ideas and discusses them with the participants<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The result<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p>Holtenauer Strasse in Kiel is flourishing &#8211; and should continue to do so. The developed <g id=\"gid_0\">profiling concept<\/g> shows how the Holtenauer Strasse district management can sharpen the profile and increase frequency, quality of life and community interaction. Here&#8217;s to a colorful and vibrant future, dear Holti!  <\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:15px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"900\" height=\"1200\" alt=\"Nordlykk retail store on Holtenauer Stra\u00dfe in Kiel\" title=\"kiel-holtenauer-strasse-nordlykk-stadtmanufaktur\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-nordlykk-stadtmanufaktur.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-nordlykk-stadtmanufaktur.jpeg\" class=\"lazyload img-responsive wp-image-8958\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%271200%27%20viewBox%3D%270%200%20900%201200%27%3E%3Crect%20width%3D%27900%27%20height%3D%271200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-nordlykk-stadtmanufaktur-200x267.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-nordlykk-stadtmanufaktur-400x533.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-nordlykk-stadtmanufaktur-600x800.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-nordlykk-stadtmanufaktur-800x1067.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/kiel-holtenauer-strasse-nordlykk-stadtmanufaktur.jpeg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:17px;--awb-margin-top:10px;\"><p class=\"p1\">Holtenauer Strasse is a centerpiece of Kiel &#8211; characterized by special retail, gastronomy and culture<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Reporting on the project<\/h4><\/div><div class=\"fusion-text fusion-text-11\"><p><a href=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/24-07-18-kieler-nachrichten-holtenauer-strasse-quartiersentwicklung.pdf\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <strong>Neue Ideen f\u00fcr die Holtenauer Stra\u00dfe<\/strong><br \/>\n<\/a> (PDF) \u2013 Bericht in den <a href=\"https:\/\/www.kn-online.de\/\" target=\"_blank\" rel=\"noopener\">Kieler Nachrichten<\/a> \u2013 18.07.2024<\/p>\n<p><b><br \/>\n  <a href=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/04\/Stadtmanufaktur-Presse-und-Publikationen-Kieler-Nachrichten-Ideen-gesucht-fuer-Holtenauer-Strasse.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Ideen gesucht: Wie soll sich die Holtenauer Stra\u00dfe entwickeln? <\/a><br \/>\n<\/b>(PDF) \u2013 Bericht in den <a href=\"https:\/\/www.kn-online.de\/lokales\/kiel\/ideen-gesucht-wie-soll-sich-die-holtenauer-strasse-in-kiel-entwickeln-BOQWUTXB6JD4PCGVENZ6C7CKKI.html\" target=\"_blank\" rel=\"noopener noreferrer\">Kieler Nachrichten<\/a> \u2013 28.03.2024<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Holtenauer Stra\u00dfe is one of Kiel&#8217;s most popular shopping streets. But that&#8217;s not all: &#8220;Holti&#8221; is also a vivid neighborhood, residential area and place of experience. We are strengthening the district management of Kiel-Marketing e.V. with a profiling concept.  <\/p>\n","protected":false},"author":6,"featured_media":8956,"menu_order":10,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[87,89,86,88],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9671","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-city-marketing","portfolio_category-neighborhood-development","portfolio_category-place-brand-strategy","portfolio_category-urban-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kiel Holtenauer Strasse: Neighborhood development and profiling<\/title>\n<meta name=\"description\" content=\"Holtenauer Strasse is Kiel&#039;s &quot;secret city center&quot;. 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