{"id":9675,"date":"2025-02-24T08:50:13","date_gmt":"2025-02-24T07:50:13","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/projekte\/walldorf-city-marketing-with-strengths-strategy-and-structure\/"},"modified":"2025-04-10T13:44:31","modified_gmt":"2025-04-10T11:44:31","slug":"walldorf-city-marketing-with-strengths-strategy-and-structure","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/walldorf-city-marketing-with-strengths-strategy-and-structure\/","title":{"rendered":"Walldorf: Place marketing with strengths, strategy and structure"},"content":{"rendered":"
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Client: City of Walldorf<\/h3><\/div>
Project period: September – December 2024<\/h5><\/div>
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The project in brief<\/h2><\/div>

The town of Walldorf near Heidelberg<\/a> is liveable and future-oriented. With funds from the Ministry of Economic Affairs, <\/span>Labor and Tourism <\/span> of Baden-W\u00fcrttemberg ‘simmediate action program for retail\/inner city <\/a>, Walldorf has shown foresight and used the funding to development of a new city marketing concept<\/b><\/span> concept.<\/span> <\/p>\n

We at Stadtmanufaktur<\/a> took on this task and developed a place marketing strategy including a strengths analysis, repositioning of the city centre, organizational structure and impulses for events <\/b>that make Walldorf even more attractive for citizens and visitors.<\/p>\n

In this way, Walldorf wants to actively shape the city’s present – and show prospects for the city’s future.<\/b> The city marketing concept is intended to “serve as a guide to emphasize Walldorf’s strengths, exploit its potential and jointly set the course for sustainable and liveable urban development.<\/span>” (Foreword, Walldorf city marketing concept)<\/span><\/p>\n

The entire project – from the project kick-off to the presentation to the municipal council – was tightly organized and was completed by us <\/span>completed within just four months.<\/b><\/span> and completed in just four months.<\/span><\/p>\n<\/div>

Task and background<\/h2><\/div>

Around 16,000 inhabitants live in the small town of Walldorf in Baden-W\u00fcrttemberg. An internationally active software group (SAP), many other large employers and a broad-based SME sector with a good 26,000 employees ensure Walldorf’s economic strength. <\/span>Many different nationalities and cultures live well together in Walldorf.<\/span><\/p>\n<\/div>

Challenges and goals<\/h3><\/div>