{"id":9676,"date":"2025-02-24T08:49:45","date_gmt":"2025-02-24T07:49:45","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/projekte\/garrel-strategic-retail-concept-for-a-strong-location\/"},"modified":"2025-06-30T22:53:56","modified_gmt":"2025-06-30T20:53:56","slug":"garrel-strategic-retail-concept-for-a-strong-location","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/garrel-strategic-retail-concept-for-a-strong-location\/","title":{"rendered":"Garrel: Strategic retail concept for a strong location"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#bf884e;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:30;line-height:1.3;\">Customer: Municipality of Garrel<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:italic;font-weight:500;margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\">Project period: June &#8211; December 2024<\/h5><\/div><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:20px;width:100%;max-width:400px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:18px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px\"><i class=\"fa-angle-down fas\" style=\"font-size: inherit;color:#dcbaa1;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The project in brief<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:60px;\"><p>A functioning retail sector and a diverse range of restaurants <span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">are essential for any lively town center. <\/span><b><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">Small towns in particular <\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">small towns in particular thrive on a strong retail structure<\/span><\/b><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">  with owner-managed stores and restaurants. These are central components of the local economy, ensure the attractiveness and competitiveness of the location &#8211; and serve as meeting points and centers of social life. <\/span><\/p>\n<p><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">This also applies to the <a href=\"https:\/\/www.garrel.de\/portal\/startseite.html\" target=\"_blank\" rel=\"noopener noreferrer\">municipality of Garrel in the district of Cloppenburg<\/a> in Lower Saxony: <\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\"><b>Retail means quality of life &#8211; now and in the future. <\/b><\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">Supported by the <\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\">Federal Program for <a href=\"https:\/\/www.innenstadtprogramm.bund.de\/Webs\/ZIZ\/DE\/startseite\/startseite-node.html\" target=\"_blank\" rel=\"noopener noreferrer\">Sustainable Town Centres and Centres<\/a>, the town of Garrel took up the topic of retail again in 2024 and commissioned us to develop a strategic retail concept. <\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium-hover);\"><b>development of a strategic retail concept. <\/b><\/span> <\/p>\n<p>In a focused process, we analyzed, discussed and designed the concept together with those responsible in the city &#8211; linked by the <b>key objectives <\/b>:  <\/p>\n<ul>\n<li><b>Strengthening the town center <\/b>&#8211; for central supply<\/li>\n<li><b>Preserving retail stores<\/b> &#8211; for diversity and attractiveness<\/li>\n<\/ul>\n<p>The result of the project is an <strong>implementation-oriented retail concept<\/strong> in line with the developed strategy and with many concrete measures.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Task and background<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:30px;\"><p>The retail concept for the municipality of Garrel was updated and updated in 2019. In 2024, the aim was to <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/consulting\/urban-development\/retail-restaurants\/\" target=\"_blank\" rel=\"noopener noreferrer\">develop the heavily data-driven retail concept in a strategic and targeted manner<\/a> and to fill it with concrete ideas in order to achieve the aforementioned key objectives. <\/p>\n<p><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium);\">With a <\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium);\"><b>clear strategy and forward-looking measures<\/b><\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium);\"> Garrel:<\/span><\/p>\n<ul>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium);\">strengthen the <\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium);\">strengthen<b>the quality of the town center <\/b>as a location for retail and service businesses<b> <\/b>,<\/span><\/li>\n<li>increase<b> digital visibility<\/b>,<\/li>\n<li>implement <b>event formats and marketing activities that increase frequency and sales<\/b>, and<\/li>\n<li>Promote the <b>mix of uses in the center<\/b> &#8211; to avoid vacancies and improve the overall offering in the town.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">Garrel town center &#8211; current retail structure<\/h3><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:30px;\"><p>In Garrel, the almost classic &#8220;dog-bone principle&#8221; can be found along the main street, with two local shopping centers in the north and south and owner-managed stores or branches along the main street.<\/p>\n<p><strong>This &#8220;street village structure&#8221; is a locational advantage for Garrel&#8217;s town center,<\/strong> as the businesses on the main street are easily accessible and highly visible to through traffic. However, the quality of life in the town center suffers from the traffic.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/flensburg.city\/innenstadtstrategie\" target=\"_blank\" aria-label=\"garrel-einzelhandel-konzept-workshop\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1000\" height=\"667\" alt=\"Workshop zur Strategie und den Ma\u00dfnahmen f\u00fcr das Einzelhandelskonzept in Garrel\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandel-konzept-workshop.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandel-konzept-workshop.jpeg\" class=\"lazyload img-responsive wp-image-8911\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27667%27%20viewBox%3D%270%200%201000%20667%27%3E%3Crect%20width%3D%271000%27%20height%3D%27667%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandel-konzept-workshop-200x133.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandel-konzept-workshop-400x267.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandel-konzept-workshop-600x400.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandel-konzept-workshop-800x534.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandel-konzept-workshop.jpeg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:60px;\"><p>Measures workshop: tradespeople discuss ideas for the town center<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Our way of working<\/h2><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">From analysis to concept<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>What is the status quo &#8211; and where do we want to go? What are the surrounding cities doing &#8211; and what makes our city unique? The <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/urban-development\/retail-and-weekly-market-development\/\">development of a retail concept<\/a> is always based on the <b>positioning of a city <\/b>in the competition between cities.  <\/p>\n<p>This is why we look at the <strong>overall situation of a city<\/strong> and actively involve <strong>key city stakeholders<\/strong> in the project. This not only results in ideas with strong implementation potential, but also a shared understanding of measures &#8211; or even an active will to shape the project among those involved.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Analysis and participation formats:<\/h4><\/div><div class=\"fusion-text fusion-text-6\"><ul>\n<li><span style=\"background-color: var(--awb-bg-color-small-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">SWOT analysis of the location<\/span><\/li>\n<li>Assessment of the retail situation and sector mix<\/li>\n<li>Analysis of shopping and visiting behavior (frequency drivers, customers, etc.)<\/li>\n<li>Talks with the tradespeople<\/li>\n<li>2 workshops on strategy and measures<\/li>\n<li>Coordination with local stakeholders, tradespeople, trade and business associations<\/li>\n<li>Discussion and development of future scenarios for retail development in Garrel<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Expectations of the process:<\/h4><\/div><div class=\"fusion-text fusion-text-7\"><ul>\n<li>Strengthen personal responsibility &#8211; including that of the retailers themselves<\/li>\n<li>City and place marketing &#8211; responsible body, clear objectives<\/li>\n<li>External perspective &#8211; recommendations and new impetus from the <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/about-us\/\">Stadtmanufaktur experts<\/a><\/li>\n<li>Checking regulations and specifications<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/flensburg.city\/innenstadtstrategie\" target=\"_blank\" aria-label=\"garrel-einzelhandelskonzept-workshop\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"800\" height=\"533\" alt=\"Pinnwand mit \" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandelskonzept-workshop.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandelskonzept-workshop.jpeg\" class=\"lazyload img-responsive wp-image-8914\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27533%27%20viewBox%3D%270%200%20800%20533%27%3E%3Crect%20width%3D%27800%27%20height%3D%27533%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandelskonzept-workshop-200x133.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandelskonzept-workshop-400x267.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandelskonzept-workshop-600x400.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandelskonzept-workshop.jpeg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:60px;\"><p>Jointly developed ideas and impulses for a lively center and a strong retail structure in Garrel<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">Retail concept with catalog of measures<\/h3><\/div><div class=\"fusion-text fusion-text-9\"><p>Strengthening the attractiveness of the location, increasing the variety of offers in the town center and supporting local businesses: The retail concept developed individually for Garrel shows <strong>potential and prospects<\/strong> &#8211; and specifies, measure by measure, how the defined goals can be achieved.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">components of the concept:<\/h4><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-margin-top:-20px;\"><ul>\n<li>Formulation of a <b>vision<\/b> &#8211; including challenges and potentials <\/li>\n<li>Draft <b>storyline<\/b> for retail development<\/li>\n<li>Definition of <b>strategic goals and guidelines<\/b><\/li>\n<li>Development of <b>profiling strategies<\/b> to position Garrel as a retail location<\/li>\n<li>Development of <b>marketing approaches<\/b> in comparison with the surrounding competitive locations<\/li>\n<li>Development of general <b>recommendations<\/b><\/li>\n<li>Development of an <b>implementation-oriented catalog of measures<\/b> along these 4 fields of action:\n<ul>\n<li>Succession planning, investment promotion and acquisition of new offers<\/li>\n<li>Quality of stay (&#8220;flair&#8221;) and experience orientation<\/li>\n<li>Service and display quality<\/li>\n<li>Communication and storytelling<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-11\"><\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:var(--awb-color7);--awb-backgroundcolor:var(--awb-color2);--awb-margin-top:40px;--awb-margin-bottom:60px;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-right no-avatar\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">The strategic retail concept thus defines the guidelines for the retail and restaurant use of the town center and is therefore of considerable relevance for the project vision of a lively and liveable Hauptstra\u00dfe 2030, describes an important facet of the town center brand and provides the core arguments for the associated city marketing campaign.<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Extract from the strategic retail concept, Garrel<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"451\" alt=\"Strategisches Einzelhandelskonzept f\u00fcr Garrel\" title=\"garrel-einzelhandelskonzept-stadtmanufaktur\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandelskonzept-stadtmanufaktur.png\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandelskonzept-stadtmanufaktur.png\" class=\"lazyload img-responsive wp-image-8917\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27451%27%20viewBox%3D%270%200%20800%20451%27%3E%3Crect%20width%3D%27800%27%20height%3D%27451%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandelskonzept-stadtmanufaktur-200x113.png 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandelskonzept-stadtmanufaktur-400x226.png 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandelskonzept-stadtmanufaktur-600x338.png 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/garrel-einzelhandelskonzept-stadtmanufaktur.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-12 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:60px;\"><p>Strategic retail concept for Garrel: vision, potential and measures on 69 pages<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The result: a clear plan &#8211; and activated city stakeholders<\/h2><\/div><div class=\"fusion-text fusion-text-13\"><p>The comprehensive and at the same time <b>very concrete strategic retail concept for the town of Garrel <\/b>in Lower Saxony was created within a few months. But that was not the only success of the project: <\/p>\n<p>Through the participation and discussion formats, the tradespeople were sensitized to the challenges and future potential. The <b>strengthened sense of community and commitment<\/b> were clearly noticeable at the end of the project. In addition, the interaction between the city, the trade and commerce association and the tradespeople improved.  <\/p>\n<p><b>The retail concept was unanimously approved by politicians and the necessary funds were released for implementation. Garrel can take off. <\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:14px;\"><p>Photos: Stadtmanufaktur<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:15px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Reporting on the project<\/h4><\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"500\" height=\"321\" alt=\"Bericht auf NWZ Online zum Einzelhandelskonzept f\u00fcr Garrel\" title=\"nwz-online-garrel-einzelhandel-konzept-24-12-04\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/nwz-online-garrel-einzelhandel-konzept-24-12-04.png\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/nwz-online-garrel-einzelhandel-konzept-24-12-04.png\" class=\"lazyload img-responsive wp-image-8921\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27500%27%20height%3D%27321%27%20viewBox%3D%270%200%20500%20321%27%3E%3Crect%20width%3D%27500%27%20height%3D%27321%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/nwz-online-garrel-einzelhandel-konzept-24-12-04-200x128.png 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/nwz-online-garrel-einzelhandel-konzept-24-12-04-400x257.png 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/nwz-online-garrel-einzelhandel-konzept-24-12-04.png 500w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-15\"><p><a href=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/nwz-online-garrel-einzelhandel-konzept-24-12-04.pdf\" target=\"_blank\" rel=\"noopener\"><strong>From events to vacancy management &#8211; this is how the Garrel retail trade wants to get fit for the future<\/strong><\/a> (PDF) &#8211; Report on <a href=\"https:\/\/www.nwzonline.de\/cloppenburg-kreis\/einzelhandel-in-garrel-einzelhandelsentwicklungskonzept-fuer-zukunftsfaehige-innenstadt-vorgestellt_a_4,1,3307346297.html#\" target=\"_blank\" rel=\"noopener\">NWZ Online<\/a> &#8211; 04.12.2024<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Garrel in Lower Saxony has set itself the goal of strengthening the quality of the town center as a location for retail and service businesses and exploiting its potential. We are developing a retail concept with a strategy and vision, a catalog of measures and recommendations. <\/p>\n","protected":false},"author":6,"featured_media":8905,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[91,88],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9676","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-retail-concepts","portfolio_category-urban-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Garrel: Strategic retail concept for a strong location<\/title>\n<meta name=\"description\" content=\"Increase attractiveness, strengthen retail. 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