{"id":9683,"date":"2025-01-12T19:04:46","date_gmt":"2025-01-12T18:04:46","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/projekte\/wilhelmshaven-with-cultural-strategy-to-the-cultural-city-narrative\/"},"modified":"2025-06-09T14:12:33","modified_gmt":"2025-06-09T12:12:33","slug":"wilhelmshaven-with-cultural-strategy-to-the-cultural-city-narrative","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projects\/wilhelmshaven-cultural-strategy\/","title":{"rendered":"Wilhelmshaven: With cultural strategy to the &#8220;cultural city narrative&#8221;"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#bf884e;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:30;line-height:1.3;\">Client: City of Wilhelmshaven<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:italic;font-weight:500;margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\">Project period: 2024 &#8211; 2025<\/h5><\/div><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:20px;width:100%;max-width:400px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:18px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px\"><i class=\"fa-angle-down fas\" style=\"font-size: inherit;color:#dcbaa1;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The project in brief<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Wilhelmshaven is known for its location on the North Sea coast. But what about the wider culture as a central building block for a liveable and future-oriented city? <\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\"><a href=\"https:\/\/www.wilhelmshaven.de\/\">Wilhelmshaven<\/a> has recognized the potential of culture for itself &#8211; and has commissioned us to develop a<\/b><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\"> <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/consulting\/place-branding\/cultural-strategy\/\">cultural strategy<\/a>, or more precisely, a concept for cultural measures. <\/b> <\/p>\n<p><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">With exciting projects and a stronger link between science, tourism and culture, the measures developed are intended to strengthen Wilhelmshaven not only culturally but also economically. <\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\"><b>As a result <\/b><\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\"><b>Wilhelmshaven<\/b><\/span><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\"><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\"> the chance to present itself as a <\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">cultural pearl on the North Sea<\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\"> &#8211; and as an innovative location worth living in.<\/span><\/b><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"667\" alt=\"Konzert am Pumpwerk in Wilhelmshaven\" title=\"wilhelmshaven-kulturstrategie-konzert-am-pumpwerk\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-konzert-am-pumpwerk.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-konzert-am-pumpwerk.jpg\" class=\"lazyload img-responsive wp-image-7776\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27667%27%20viewBox%3D%270%200%201000%20667%27%3E%3Crect%20width%3D%271000%27%20height%3D%27667%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-konzert-am-pumpwerk-200x133.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-konzert-am-pumpwerk-400x267.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-konzert-am-pumpwerk-600x400.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-konzert-am-pumpwerk-800x534.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-konzert-am-pumpwerk.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:40px;\"><p>Wilhelmshaven knows culture &#8211; and will use this strength strategically in the future<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Task and background<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Wilhelmshaven is a city with a unique cultural identity &#8211; characterized by its maritime ambience, its historical heritage (naval foundation, &#8220;Wilhelms Haven&#8221;) and an impressive variety of cultural offerings. However, like every dynamic city, Wilhelmshaven also needs <b>a clear vision <\/b>in order to not only preserve its cultural treasures, but to actively develop them further. <\/p>\n<p>In recent years, several attempts have been made to prepare culture in Wilhelmshaven for the future in terms of structure and content. For various reasons, none of the processes have yet been completed. <\/p>\n<p>Although there is no explicit city brand or positioning for Wilhelmshaven <b>, there are a few aspects that <\/b>the city has focused on in recent years:<\/p>\n<ul>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">The cross-divisional focus on sustainability.<\/span><\/li>\n<li>The awareness of being an urban center on the North Sea coast (in the middle of rural &#8220;idyllic&#8221; Friesland).<\/li>\n<li>The desire to specifically address a younger <a href=\"https:\/\/www.sinus-institut.de\/sinus-milieus\/sinus-milieus-deutschland\">sinus milieu<\/a> in the target group.<\/li>\n<\/ul>\n<p>These aspects, as well as the trends in place <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/\">branding<\/a> relevant to Wilhelmshaven, form the basis for the cultural measures concept: it shows specifically how the city can use its <b>cultural appeal <\/b>to increase quality of life, identification and attractiveness in the long term.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Our way of working<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>Ideally, a <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/consulting\/place-branding\/cultural-strategy\/\">cultural strategy<\/a> leads to a<b> cultural brand.<\/b> For this to succeed, the strategy must fit in with the city&#8217;s identity or think it through coherently. In addition, a cultural strategy is always a <b>highly political process<\/b> <b>with great steering power. <\/b>  <\/p>\n<p>This means that a city like Wilhelmshaven must be aware of its management options and involve the relevant stakeholders and players. After all, there is no such thing as &#8220;culture&#8221;: <b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">Culture is always a conglomerate of the many and the diversity between high culture and subculture.<\/b><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\"> (<\/span><a style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\" href=\"https:\/\/www.stadtmanufaktur.com\/en\/consulting\/place-branding\/cultural-strategy\/\">Find out more about our understanding of culture here<\/a><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">).<\/span> <\/p>\n<p>Our cultural measures concept for Wilhelmshaven therefore sees culture not just as an offer, but as a <b>central building block for a liveable and future-oriented city.<\/b> It builds on Wilhelmshaven&#8217;s strengths &#8211; from its impressive museums and rich history to the lively scene of committed volunteers. It combines tradition with innovation, nature experience with urban dynamism and local history with global exchange. At the same time, it addresses challenges such as the scarcity of resources and the lack of networking between some of the stakeholders.  <\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Milestones in concept development:<\/h4><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-margin-top:-20px;\"><div>\n<ul>\n<li><b>As-is analysis &#8211;<\/b> review existing documents, identify gaps<\/li>\n<li><b>SWOT analysis &#8211;<\/b> working out the strengths and weaknesses of the cultural landscape (basis for positioning)<\/li>\n<li><b>Stakeholder workshops &#8211;<\/b> incl. input and processing of previous workshops (before commissioning) <\/li>\n<li><b>Creation of the cultural city map:<\/b>\n<ul>\n<li>Overview of all relevant cultural offerings (institutions, locations, artists, events, associations, networks, voluntary work, etc.) and<\/li>\n<li>Sorting the offers into clusters (categories) as a basis for central cultural communication (database, calendar of events), marketing and networking.<\/li>\n<\/ul>\n<\/li>\n<li><b>Development of the cultural measures concept <\/b>incl.\n<ul>\n<li>concrete recommendations for action and<\/li>\n<li>Proposals for processes and structures (background: new appointments, planned merger of two municipal companies).<\/li>\n<\/ul>\n<\/li>\n<li><b>Presentation to the public (2025) <\/b>&#8211; communicate strategy transparently, gain further support<\/li>\n<\/ul>\n<\/div>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"750\" alt=\"Frau und Kind bestaunen ein Skelet\" title=\"wilhelmshaven-kulturstrategie-wattenmeer-besucherzentrum-innen\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-wattenmeer-besucherzentrum-innen.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-wattenmeer-besucherzentrum-innen.jpeg\" class=\"lazyload img-responsive wp-image-7779\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27750%27%20viewBox%3D%270%200%201000%20750%27%3E%3Crect%20width%3D%271000%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-wattenmeer-besucherzentrum-innen-200x150.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-wattenmeer-besucherzentrum-innen-400x300.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-wattenmeer-besucherzentrum-innen-600x450.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-wattenmeer-besucherzentrum-innen-800x600.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-wattenmeer-besucherzentrum-innen.jpeg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:20px;\"><p>Culture with a wow effect &#8211; at the UNESCO World Heritage Wadden Sea Visitor Center Wilhelmshaven<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The result<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>The special location, the tourist character and the history of the city of Wilhelmshaven are reflected in its culture and cannot be separated from it. Thanks to the cultural measures concept, this will become much more visible and tangible in future, as it weaves the city&#8217;s areas of strength into a &#8220;cultural city<a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/vision-and-storytelling\/\">narrative<\/a>&#8220;. <\/p>\n<p>The cultural measures concept is therefore a <b>response to the existing challenges<\/b> and offers <b>real added value for Wilhelmshaven <\/b>.<span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">It<\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\"> involves everyone: committed volunteers, cultural professionals, the administration and politicians, but also the citizens, who are invited to play an active role.<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">In concrete terms, this means<\/b><\/p>\n<ul>\n<li>The focus is on <b>cultural engagement with nature <\/b>&#8211; via the <a href=\"https:\/\/www.wattenmeer-besucherzentrum.de\/\">UNESCO World Heritage Wadden Sea Visitor Center<\/a>, the Wadden Sea National Park, the <a href=\"https:\/\/www.kuestenmuseum.de\/\">Wilhelmshaven Coastal Museum<\/a>, scientific institutes or special &#8220;green&#8221; event venues.<\/li>\n<li>The <b>sustainability aspect in culture<\/b> fits in with Wilhelmshaven&#8217;s innovative, sustainable economic orientation and the trend towards nature tourism and cultural experiences.<\/li>\n<li><b>Cultural promotion becomes a management tool.<\/b>  The basis for this is an overview of resources and finances as well as awareness of the city&#8217;s control options (e.g. through funding such as grants or prizes).<\/li>\n<li>The <b>&#8220;young city&#8221; of Wilhelmshaven is strengthened <\/b>by supporting cultural diversity, interculturality, socio-cultural commitment (using vacant buildings) and promoting subculture and socioculture (structurally and financially).<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-8\"><p><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">By pursuing a stringent cultural strategy, Wilhelmshaven will position itself clearly: As a place where maritime heritage and modern creativity go hand in hand. As a place where culture is accessible to all and the future is possible. <\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"667\" alt=\"Drehbr\u00fccke in Wilhelmshaven\" title=\"wilhelmshaven-kulturstrategie-drehbruecke-maritime-identita\u0308t-credit-thomas-lohmann\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-drehbruecke-maritime-identitaet-credit-thomas-lohmann.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-drehbruecke-maritime-identitaet-credit-thomas-lohmann.jpeg\" class=\"lazyload img-responsive wp-image-7791\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27667%27%20viewBox%3D%270%200%201000%20667%27%3E%3Crect%20width%3D%271000%27%20height%3D%27667%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-drehbruecke-maritime-identitaet-credit-thomas-lohmann-200x133.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-drehbruecke-maritime-identitaet-credit-thomas-lohmann-400x267.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-drehbruecke-maritime-identitaet-credit-thomas-lohmann-600x400.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-drehbruecke-maritime-identitaet-credit-thomas-lohmann-800x534.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/01\/wilhelmshaven-kulturstrategie-drehbruecke-maritime-identitaet-credit-thomas-lohmann.jpeg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:60px;\"><p>Where does culture begin and where does it end? Our answer: Culture begins with the city&#8217;s identity &#8211; culture begins with Wilhelmshaven&#8217;s maritime heritage. <\/p>\n<\/div><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:60px;\"><p>Image credit: City of Wilhelmshaven; Thomas Lohmann, Unsplash<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"750\" alt=\"Isabell K\u00f6ster, project manager at Stadtmanufaktur GmbH in Hamburg\" title=\"Stadtmanufaktur-strategic-consulting-isabell-k\u00f6ster\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/07\/Stadtmanufaktur-strategische-Beratung-isabell-koester.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/07\/Stadtmanufaktur-strategische-Beratung-isabell-koester.jpg\" class=\"lazyload img-responsive wp-image-7253\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27750%27%20viewBox%3D%270%200%201000%20750%27%3E%3Crect%20width%3D%271000%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/07\/Stadtmanufaktur-strategische-Beratung-isabell-koester-200x150.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/07\/Stadtmanufaktur-strategische-Beratung-isabell-koester-400x300.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/07\/Stadtmanufaktur-strategische-Beratung-isabell-koester-600x450.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/07\/Stadtmanufaktur-strategische-Beratung-isabell-koester-800x600.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/07\/Stadtmanufaktur-strategische-Beratung-isabell-koester.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:var(--awb-color7);--awb-backgroundcolor:var(--awb-color2);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial no-avatar\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>The cultural strategy is a major steering element of urban policy. Culture cannot be taken seriously enough as a driving force. <\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Isabell K\u00f6ster, expert in cultural strategy at the Stadtmanufaktur<\/strong><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The city of Wilhelmshaven has recognized the potential of culture for itself &#8211; and commissioned us to develop a cultural strategy, or more precisely a cultural measures concept. Find out more now. <\/p>\n","protected":false},"author":6,"featured_media":7776,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[92,84],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9683","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-cultural-strategy","portfolio_category-place-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wilhelmshaven: With cultural strategy to the &quot;cultural city narrative&quot;<\/title>\n<meta name=\"description\" content=\"Wilhelmshaven has recognized the potential of culture - and commissioned us to develop a cultural strategy (cultural measures concept). 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