{"id":9699,"date":"2024-09-01T13:23:35","date_gmt":"2024-09-01T11:23:35","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/projekte\/innsbruck-city-marketing-as-city-curator\/"},"modified":"2025-06-09T11:23:33","modified_gmt":"2025-06-09T09:23:33","slug":"innsbruck-city-marketing-as-city-curator","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projects\/innsbruck-place-marketing-as-city-curator\/","title":{"rendered":"Innsbruck: Place marketing as city curator"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#bf884e;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:30;line-height:1.3;\">Client: Innsbruck Marketing GmbH<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:italic;font-weight:500;margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\">Project period: 2020 &#8211; 2024<\/h5><\/div><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:20px;width:100%;max-width:400px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:18px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px\"><i class=\"fa-angle-down fas\" style=\"font-size: inherit;color:#dcbaa1;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The project in brief<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><b>Since 2020, we have been supporting the realignment of<\/b><strong> <a href=\"https:\/\/www.innsbruckmarketing.at\" target=\"_blank\" rel=\"noopener noreferrer\">Innsbruck Marketing GmbH<\/a><\/strong> <strong>&#8211; with three concrete goals:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Redefining place branding.<\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">To position Innsbruck Marketing with a clear focus.<\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">To strategically lead the Innsbruck brand into the future.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">We advise the team around Managing Director Heike Kiesling on<\/span> <a style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\" href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/place-brand-strategy\/\">place brand strategy and brand management<\/a><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">, <\/span><a style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\" href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/methodology\/strategic-communication\/\">strategic communication<\/a><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">, <\/span><a style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\" href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/city-marketing\/\">place marketing<\/a>, <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/methodology\/stakeholder-management\/\">stakeholder management<\/a><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"> and <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/methodology\/organizational-development\/\">organizational development<\/a>.<\/span><\/p>\n<p><strong>The focus of the cooperation is on:  <\/strong><\/p>\n<ul>\n<li>Vision, mission, goals and fields of action of city marketing<\/li>\n<li>Brand management<a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/vision-and-storytelling\/\">(narrative<\/a>) &#8211; for <span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">an activating city brand Innsbruck<\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Stakeholder management and <\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Establishment of an agile communication unit &#8211; Interaction between city administration and place marketing<\/span><\/li>\n<li><span style=\"text-align: var(--awb-content-alignment);\"><span style=\"font-family: var(--awb-text-font-family);\"><span style=\"font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\">Communication including a freshly sharpened brand image for place marketing<a href=\"https:\/\/www.innsbruckmarketing.at\" target=\"_blank\" rel=\"noopener noreferrer\">(www.innsbruckmarketing.at<\/a> &#8211; website concept, text, support)   <\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Conception of the brand day for stakeholders &#8211; <a href=\"https:\/\/forum-innsbruck.at\" target=\"_blank\" rel=\"noopener noreferrer\">Forum Innsbruck<\/a> (September 2024)<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"900\" title=\"innsbruck-marketing-heike-kiesling-praesentiert\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-heike-kiesling-praesentiert.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-heike-kiesling-praesentiert.jpeg\" alt class=\"lazyload img-responsive wp-image-7352\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27900%27%20viewBox%3D%270%200%201200%20900%27%3E%3Crect%20width%3D%271200%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-heike-kiesling-praesentiert-200x150.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-heike-kiesling-praesentiert-400x300.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-heike-kiesling-praesentiert-600x450.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-heike-kiesling-praesentiert-800x600.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-heike-kiesling-praesentiert.jpeg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:40px;\"><p>Heike Kiesling (Innsbruck Marketing) presents the place brand strategy at the Innsbruck Forum<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Task and background<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Contemporary place marketing is an &#8220;enabler&#8221;, it networks and activates &#8230;<\/p>\n<ul>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><b>inwards <\/b><\/span><b style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">internally<\/b><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"> (to city politics, to the committees, to the <\/span><a style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\" href=\"https:\/\/www.innsbruck.at\" target=\"_blank\" rel=\"noopener noreferrer\">Innsbruck city administration<\/a><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"> and to the municipal holding companies) and<\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><b>outward <\/b><\/span><b style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">externally<\/b><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"> (to trade, to industry, to the tourism association, to the <\/span><a style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\" href=\"https:\/\/www.standort-tirol.at\">Tirol location agency<\/a><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">scientific institutions, etc.).<\/span><\/li>\n<\/ul>\n<p>Place marketing becomes a kind of &#8220;spider in the web&#8221;, a <b>&#8220;city curator&#8221;<\/b> to orchestrate the work order and business areas in the background, create new networks and make many players part of the whole <b>&#8211; for the future of the city. <\/b>This is exactly the kind of place marketing that Innsbruck is now implementing, supported by the <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/about-us\/\">team at Stadtmanufaktur<\/a>.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"900\" alt=\"Thorsten Kausch moderates the Forum Innsbruck\" title=\"forum-innsbruck-thorsten-kausch-moderator\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/forum-innsbruck-thorsten-kausch-moderator.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/forum-innsbruck-thorsten-kausch-moderator.jpeg\" class=\"lazyload img-responsive wp-image-7353\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27900%27%20viewBox%3D%270%200%201200%20900%27%3E%3Crect%20width%3D%271200%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/forum-innsbruck-thorsten-kausch-moderator-200x150.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/forum-innsbruck-thorsten-kausch-moderator-400x300.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/forum-innsbruck-thorsten-kausch-moderator-600x450.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/forum-innsbruck-thorsten-kausch-moderator-800x600.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/forum-innsbruck-thorsten-kausch-moderator.jpeg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:60px;\"><p>Thorsten Kausch (Stadtmanufaktur GmbH) moderates the Forum Innsbruck<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Goal: More visibility for Innsbruck<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>Since the start of the process in 2020, Innsbruck Marketing has transformed itself into a kind of <b>strategic consulting firm <\/b>that leads the reorientation of the brand, moderates the process, formulates questions and repeatedly addresses relevant aspects of the city&#8217;s overall positioning.<\/p>\n<p>Ultimately, it is about the <b>visibility of the city and the city brand, <\/b>in which \u201cidentity, image and social interaction\u201d resonate in harmony &#8211; and which is supported by numerous stakeholders and ambassadors of the city.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"900\" alt=\"Heike Kiesling from Innsbruck Marketing and Thorsten Kausch from Stadtmanufaktur with stakeholders from Innsbruck\" title=\"innsbruck-place-brand-strategy-thorsten-kausch-heike-kiesling-stadtmanufaktur\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-thorsten-kausch-heike-kiesling-stadtmanufaktur.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-thorsten-kausch-heike-kiesling-stadtmanufaktur.jpeg\" class=\"lazyload img-responsive wp-image-7350\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27900%27%20viewBox%3D%270%200%201200%20900%27%3E%3Crect%20width%3D%271200%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-thorsten-kausch-heike-kiesling-stadtmanufaktur-200x150.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-thorsten-kausch-heike-kiesling-stadtmanufaktur-400x300.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-thorsten-kausch-heike-kiesling-stadtmanufaktur-600x450.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-thorsten-kausch-heike-kiesling-stadtmanufaktur-800x600.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-thorsten-kausch-heike-kiesling-stadtmanufaktur.jpeg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:60px;\"><p>Heike Kiesling and Thorsten Kausch (center) surrounded by protagonists of the first brand forum<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The result: clear goals, clear roles<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>Change begins with ourselves. This clever sentence also applies to the marketing of the city. Together with the Innsbruck Marketing team, we are laying the foundations for a new way of being, thinking and acting for Innsbruck&#8217;s city marketing in <b>intensive discussions, workshops, concepts and formulations<\/b>.  <\/p>\n<p><b>In concrete terms, this means<\/b><\/p>\n<ul>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">New positioning of Innsbruck Marketing including vision, mission, goals, target groups and fields of action <\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">heightened awareness of the Innsbruck Marketing GmbH team&#8217;s own role and tasks<\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Clear communication in the city and with relevant stakeholders<\/span><\/li>\n<li>Newly developed<span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"> organizational structure with recommended staffing plan<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"900\" title=\"innsbruck-markenstrategie-forum-innsbruck-stadtmanufaktur\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-forum-innsbruck-stadtmanufaktur.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-forum-innsbruck-stadtmanufaktur.jpeg\" alt class=\"lazyload img-responsive wp-image-7349\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27900%27%20viewBox%3D%270%200%201200%20900%27%3E%3Crect%20width%3D%271200%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-forum-innsbruck-stadtmanufaktur-200x150.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-forum-innsbruck-stadtmanufaktur-400x300.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-forum-innsbruck-stadtmanufaktur-600x450.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-forum-innsbruck-stadtmanufaktur-800x600.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-markenstrategie-forum-innsbruck-stadtmanufaktur.jpeg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:20px;\"><p>Brand needs strategy: Innsbruck on the way to the future<\/p>\n<\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:60px;\"><p>Image credit: Flo Gassner<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:15px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"640\" height=\"480\" alt=\"Heike Kiesling, Gesch\u00e4ftsf\u00fchrerin von Innsbruck Marketing\" title=\"innsbruck-marketing-geschaeftsleitung-heike-kiesling-2203&#215;1653-640&#215;480\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-geschaeftsleitung-heike-kiesling-2203x1653-640x480-1.webp\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-geschaeftsleitung-heike-kiesling-2203x1653-640x480-1.webp\" class=\"lazyload img-responsive wp-image-11844\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27640%27%20height%3D%27480%27%20viewBox%3D%270%200%20640%20480%27%3E%3Crect%20width%3D%27640%27%20height%3D%27480%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-geschaeftsleitung-heike-kiesling-2203x1653-640x480-1-200x150.webp 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-geschaeftsleitung-heike-kiesling-2203x1653-640x480-1-400x300.webp 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-geschaeftsleitung-heike-kiesling-2203x1653-640x480-1-600x450.webp 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/09\/innsbruck-marketing-geschaeftsleitung-heike-kiesling-2203x1653-640x480-1.webp 640w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:var(--awb-color7);--awb-backgroundcolor:var(--awb-color2);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-left no-avatar\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Thorsten Kausch initiated the first Forum Innsbruck, inspired us with the planning &#8211; and moderated the event. On stage, Thorsten came across as consistently confident and likeable. Our guests and stakeholders were delighted with the event.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Heike Kiesling, Managing Director, Innsbruck Marketing GmbH<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stadtmanufaktur supports the repositioning of Innsbruck Marketing GmbH and advises on brand management, place branding, stakeholder management and organizational development.<\/p>\n","protected":false},"author":1,"featured_media":7351,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[87,86,84,93],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9699","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-city-marketing","portfolio_category-place-brand-strategy","portfolio_category-place-branding","portfolio_category-vision-and-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innsbruck: Place marketing as city curator | The Stadtmanufaktur<\/title>\n<meta name=\"description\" content=\"Stadtmanufaktur supports the repositioning of Innsbruck Marketing GmbH and advises on brand management, place branding, stakeholder management and organizational development.\" 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