{"id":9723,"date":"2022-10-10T14:08:58","date_gmt":"2022-10-10T12:08:58","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/projekte\/mathildenhoehe-darmstadt-new-tourism-concept-for-the-world-heritage-site\/"},"modified":"2025-06-09T11:17:25","modified_gmt":"2025-06-09T09:17:25","slug":"mathildenhoehe-darmstadt-new-tourism-concept-for-the-world-heritage-site","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projects\/mathildenhoehe-darmstadt-new-tourism-concept-for-world-heritage\/","title":{"rendered":"Mathildenh\u00f6he Darmstadt: New tourism concept for the World Heritage Site"},"content":{"rendered":"
<\/div><\/div><\/div>

Client: Darmstadt Marketing GmbH<\/h3><\/div>
Project period: 2022 – ongoing<\/h5><\/div>
<\/div><\/i><\/span>
<\/div><\/div>

The project in brief<\/h2><\/div>

Working for a UNESCO World Heritage Site: We have had this honor since the beginning of 2022, when Darmstadt Marketing GmbH<\/a> commissioned us to further develop the tourism marketing concept for the Mathildenh\u00f6he Darmstadt<\/a>. <\/p>\n

Mathildenh\u00f6he was declared a UNESCO World Heritage Site in 2021. A title with great potential for tourism marketing<\/a> in a regional, national and international context. <\/p>\n

As a result, concrete measures will be developed for the coming years that ensure a connection to the city center and can be efficiently implemented by Darmstadt Marketing GmbH<\/a>.<\/p>\n

The process is characterized by the awareness that it requires the interaction of different actors (e.g. from culture, trade and tourism). Roles therefore had to be defined and tasks assigned. <\/p>\n<\/div>

Step by step to the tourism marketing concept:<\/h3><\/div>
    \n
  • Analysis of the existing strategy and adjustment to changing framework conditions.<\/li>\n
  • Consideration of trends and developments such as COVID and the Ukraine war as well as changes in travel behavior (consumer restraint).<\/li>\n
  • Developing concrete goals with broad stakeholder involvement.<\/li>\n
  • Identifying opportunities and risks.<\/li>\n
  • Determine fields of action (with different groups of stakeholders).<\/li>\n
  • Define and prioritize measures within the fields of action.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
    <\/span><\/div>
    \n

    In a process efficiently managed by Stadtmanufaktur, the significance and appeal of the Mathildenh\u00f6he World Heritage Site for the location were processed and brought together in a tourism concept. The needs of the stakeholders were taken into account and increased the quality of the result. <\/p>\n<\/div><\/div><\/span><\/blockquote>

    Anja Herdel, Managing Director, Darmstadt Science City Marketing<\/strong><\/span><\/div><\/div><\/div><\/div><\/div><\/div>
    <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    Working for a UNESCO World Heritage Site: We have had this honor since the beginning of 2022. We are developing the tourism marketing for the Mathildenh\u00f6he Darmstadt – with concrete measures and responsibilities. <\/p>\n","protected":false},"author":6,"featured_media":7179,"menu_order":10,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[97,84],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9723","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-destination-marketing","portfolio_category-place-branding"],"yoast_head":"\nMathildenh\u00f6he Darmstadt: New tourism concept for World Heritage Site<\/title>\n<meta name=\"description\" content=\"Mathildenh\u00f6he was declared a UNESCO World Heritage Site in 2021. 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