{"id":9731,"date":"2021-09-23T15:55:15","date_gmt":"2021-09-23T13:55:15","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/projekte\/luxembourg-tourism-marketing-with-a-future\/"},"modified":"2025-06-09T14:16:32","modified_gmt":"2025-06-09T12:16:32","slug":"luxembourg-tourism-marketing-with-a-future","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projects\/luxembourg-destination-marketing-with-a-future\/","title":{"rendered":"Luxembourg: Destination marketing with a future"},"content":{"rendered":"
<\/div><\/div><\/div>

Client: LCTO Luxembourg City Tourist Office<\/h3><\/div>
Project period: 2020\/2021<\/h5><\/div>
<\/div><\/i><\/span>
<\/div><\/div>

The project in brief<\/h2><\/div>

The shareholder structure as well as the tasks and role of the LCTO Luxembourg City Tourist Office<\/a> were reviewed by the strategy experts at Stadtmanufaktur. The central question was: How can the LCTO best meet the requirements of the market – and prepare itself for the challenges of the future? <\/p>\n

We supported the realignment of the LCTO with strategic advice and concepts – for contemporary and sustainable destination marketing in Luxembourg.<\/strong><\/p>\n<\/div>

Clear answers through strategic consulting and conception<\/h2><\/div>

We started the strategy process with a detailed analysis – including discussions with stakeholders from politics and the city as well as a survey of LCTO employees. We then put the results of the analysis in relation to the trends and requirements of the market: what structure, what tasks and what working methods make the LCTO an agile, modern institution for successful destination marketing? <\/p>\n

We achieved concrete results for the LCTO in the form of:<\/h4>\n
    \n
  • Strategy development for the company.<\/li>\n
  • Development of a communication concept – in line with the new strategy.<\/li>\n
  • Strategic review of the business model.<\/li>\n
  • Developing fields of action and planning measures with the involvement of stakeholders.<\/li>\n<\/ul>\n<\/div>

    The result: a change in strategy and political acceptance<\/h2><\/div>

    Together with our LCTO colleagues, we were able to convince Luxembourg’s mayor Lydie Polfer of the need for a strategic realignment of tourism marketing. As a result, the LCTO began implementing the new strategy in terms of structure, business model and content. <\/p>\n<\/div><\/div><\/div>

    <\/span><\/div>
    \n

    With a great deal of expertise, the team at Stadtmanufaktur helped us to shape our strategic realignment in a very collegial manner and to drive its implementation forward with a great deal of empathy and commitment.<\/p>\n<\/div><\/div><\/span><\/blockquote>

    Tom Bellion, Director, LCTO Luxembourg City Tourist Office<\/strong><\/span><\/div><\/div><\/div><\/div><\/div><\/div>
    <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    The strategy experts at Stadtmanufaktur are shaping the realignment of the LCTO Luxembourg Tourist Office – for sustainable destination marketing in Luxembourg.<\/p>\n","protected":false},"author":1,"featured_media":7359,"menu_order":10,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[97,84],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9731","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-destination-marketing","portfolio_category-place-branding"],"yoast_head":"\nLuxembourg: Destination marketing with a future | The Stadtmanufaktur<\/title>\n<meta name=\"description\" content=\"Sustainable destination marketing for Luxembourg: the strategy experts at Stadtmanufaktur are shaping the new direction of the LCTO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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