{"id":9739,"date":"2024-04-05T10:48:17","date_gmt":"2024-04-05T08:48:17","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/projekte\/michelstadt-clear-strengths-and-unique-concept-for-cittaslow\/"},"modified":"2025-04-10T11:43:14","modified_gmt":"2025-04-10T09:43:14","slug":"michelstadt-clear-strengths-and-unique-concept-for-cittaslow","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/michelstadt-clear-strengths-and-unique-concept-for-cittaslow\/","title":{"rendered":"Michelstadt: Clear strengths and unique concept for &#8220;Cittaslow&#8221;"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#bf884e;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:30;line-height:1.3;\">Customer: Michelstadt<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:italic;font-weight:500;margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\">Project period: 2022 &#8211; 2023<\/h5><\/div><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:20px;width:100%;max-width:400px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:18px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px\"><i class=\"fa-angle-down fas\" style=\"font-size: inherit;color:#dcbaa1;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The project in brief<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:60px;\"><p><span style=\"text-align: var(--awb-content-alignment);\"><span style=\"font-family: var(--awb-text-font-family);\"><span style=\"font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\"><b>What do you know about <\/b><a style=\"font-weight: bold;\" href=\"https:\/\/www.michelstadt.de\" target=\"_blank\" rel=\"noopener noreferrer\">Michelstadt<\/a><b>? <\/b> <\/span><\/span><\/span><\/p>\n<p><span style=\"text-align: var(--awb-content-alignment);\"><span style=\"font-family: var(--awb-text-font-family);\"><span style=\"font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\">Historic town hall, pretty half-timbered houses, Odenwald <\/span><\/span>&#8230;<span style=\"font-family: var(--awb-text-font-family);\"><span style=\"font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\"> these are the typical associations with the small town (approx. 16,000 inhabitants) in Hesse. <\/span><\/span> <\/span><\/p>\n<p><span style=\"text-align: var(--awb-content-alignment);\"><span style=\"font-family: var(--awb-text-font-family);\"><span style=\"font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\"><b>But Michelstadt is so much more.  <\/b> <\/span><\/span><\/span><\/p>\n<p><span style=\"text-align: var(--awb-content-alignment);\"><span style=\"font-family: var(--awb-text-font-family);\"><span style=\"font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\">It is culture, event diversity and craftsmanship, it is proximity to Frankfurt and nature around the city. Michelstadt has also been a member of <a href=\"https:\/\/www.cittaslow.de\" target=\"_blank\" rel=\"noopener noreferrer\">Cittaslow<\/a>, the international network of liveable cities (Slow City movement), since 2018. <\/span><\/span><\/span><\/p>\n<p><b>We support Michelstadt&#8217;s city center management department in this process,<\/b><\/p>\n<ul>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">analyze and strategically exploit the city&#8217;s strengths (positioning),<\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">reorganize place branding (city marketing concept) and<\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">to define and communicate a retail and gastronomy concept around cittaslow for the first time in Germany (pioneering work!).<\/span><\/li>\n<\/ul>\n<p>The goals of the process: <b style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">a sharpened profile for internal and external communication, more attractiveness and appeal for residents and visitors alike <\/b><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">&#8211; as well as activated city stakeholders who fully support the self-image and messages of Michelstadt.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Task and background<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:30px;\"><p>Michelstadt is a special city &#8211; with its very own strengths and local characteristics, with attractiveness and appeal. <span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">For decades, the city has been committed to marketing and revitalizing the (inner) city with markets, cultural events and guest advertising.<\/span> <\/p>\n<p><b>But Michelstadt is also in the midst of our changing times. <\/b>The city is aware of the <span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">changing <\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">needs of the various <\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">stakeholders, the <\/span> <span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">residents, guests, the local economy and trade. The   <\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Structural change, particularly in city centers, harbors risks and challenges that <\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">challenges that Michelstadt must also face in order to survive successfully in the medium and long term.<\/span><\/p>\n<p>Before the start of the project, there was no<b> explicit city marketing strategy <\/b>for the strategic and conceptual orientation of the city&#8217;s communication and marketing. In order to change this, Michelstadt is receiving funding from the federal program <a href=\"https:\/\/www.innenstadtprogramm.bund.de\/Webs\/ZIZ\/DE\/startseite\/startseite-node.html\" target=\"_blank\" rel=\"noopener noreferrer\">Zukunftsf\u00e4hige Innenst\u00e4dte und Zentren<\/a><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">. <\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">The order at a glance<\/h3><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:30px;\"><p><b>The strategy development is entitled &#8220;Michelstadt erz\u00e4hlen&#8221; and includes a wide range of tasks for our team.<\/b><\/p>\n<ul>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Analyzing the city&#8217;s strengths in a participatory process<\/span><\/li>\n<li><span style=\"text-align: var(--awb-content-alignment);\"><span style=\"font-family: var(--awb-text-font-family);\"><span style=\"font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\">Link city marketing strategy to the cittaslow mission statement<\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Identify target groups and optimization potential<\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Coherently bundle and expand (communication) measures<\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Develop recommendations for action for the future direction of place branding<\/span><\/li>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Additional project: Implement retail and gastronomy concept in line with the <a href=\"https:\/\/www.cittaslow.de\/ziele.html\" target=\"_blank\" rel=\"noopener noreferrer\">Cittaslow mission statement<\/a> <\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Our way of working<\/h2><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">City marketing strategy: &#8220;Telling the story of Michelstadt&#8221;<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Especially when it comes to city marketing strategies, we don&#8217;t start from scratch for cities like Michelstadt. On the contrary: <b>we examine years of preparatory work and the status quo in an appreciative manner<\/b>. Thanks to this analysis as well as workshops, individual discussions and feedback, we approach the complex picture of the city. We trace the common threads that run through the city&#8217;s society in the form of structures, processes and relationships &#8211; and obtain a map of the city&#8217;s strengths and weaknesses, opportunities and risks.   <\/p>\n<p>Together with the customer, we then take the next step: <b>we draw the picture of the future and outline the paths that will lead us into this future. <\/b><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">For Michelstadt, this meant <\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">strengthening our strengths, acting across the board and planning and acting for the long term.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Strategy development process modules<\/h4><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-margin-top:-20px;\"><ol>\n<li><span style=\"text-align: var(--awb-content-alignment);\"><b style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\">Content and positioning approach: <\/b><\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">What specific circumstances make Michelstadt attractive? <\/span><span style=\"text-align: var(--awb-content-alignment); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\"><span style=\"font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\">What are its strengths &#8211; and <\/span><\/span><span style=\"text-align: var(--awb-content-alignment); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\">how are they noticeable?<\/span>\n<ul>\n<li><span style=\"text-align: var(--awb-content-alignment); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\">Methods: <\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">As-is analysis, individual discussions, workshops, establishment of a steering group, <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/methodology\/participation-and-co-creation\/\">other participation formats <\/a><\/span> <\/li>\n<li><span style=\"text-align: var(--awb-content-alignment); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\">Result: Areas of strength and goals, fields of action and measures<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-align: var(--awb-content-alignment);\"><b style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\">Organization and processes:<\/b> <\/span><span style=\"text-align: var(--awb-content-alignment); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\">What structures are necessary to meet the changing<\/span><span style=\"text-align: var(--awb-content-alignment); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\">  changing tasks and requirements of city marketing? How can the new strategy be best implemented \/ operationalized? <\/span>\n<ul>\n<li><span style=\"font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform); font-family: var(--awb-text-font-family); text-align: var(--awb-content-alignment); font-size: var(--awb-font-size);\">Methods: Workshops, <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/methodology\/organizational-development\/\">organizational development<\/a>, <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/methodology\/stakeholder-management\/\">stakeholder management<\/a><\/span><\/li>\n<li><span style=\"font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform); font-family: var(--awb-text-font-family); text-align: var(--awb-content-alignment); font-size: var(--awb-font-size);\">Result: Strategy and action guidelines<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\"><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><b>Implementing the concept: <\/b>measures<b> <\/b><\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Realize step by step.<\/span>\n<ul>\n<li style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\"><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Methodology: strategic consulting, stakeholder management<\/span><\/li>\n<li style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-transform: var(--awb-text-transform);\"><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Result: Recommendations for action, communication, cooperation<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Michelstadt&#8217;s areas of strength identified<\/h4><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-margin-top:-20px;\"><div>A key result of the city marketing strategy is the areas of strength. These serve as strategic guidelines and determine future communication.   <b>Michelstadt&#8217;s three areas of strength are:  <\/b><\/div>\n<ol>\n<li>historic old town and city centre to stroll through<\/li>\n<li>Be active in the Odenwald natural landscape<\/li>\n<li>Living culture and craftsmanship<\/li>\n<\/ol>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/flensburg.city\/innenstadtstrategie\" target=\"_blank\" aria-label=\"michelstadt-stadtmarketing-strategie-workshop\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-stadtmarketing-strategie-workshop.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-stadtmarketing-strategie-workshop.jpeg\" alt class=\"lazyload img-responsive wp-image-7355\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27900%27%20viewBox%3D%270%200%201200%20900%27%3E%3Crect%20width%3D%271200%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-stadtmarketing-strategie-workshop-200x150.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-stadtmarketing-strategie-workshop-400x300.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-stadtmarketing-strategie-workshop-600x450.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-stadtmarketing-strategie-workshop-800x600.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-stadtmarketing-strategie-workshop.jpeg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:60px;\"><p>New approaches under historic half-timbered houses: workshop on Michelstadt&#8217;s areas of strength<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">Retail and gastronomy concept: &#8220;Experience Cittaslow&#8221;<\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p>As an additional project within the city marketing strategy, we were commissioned to develop a<a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/urban-development\/retail-and-weekly-market-development\/\"> retail and gastronomy concept<\/a>. The aim of the new concept: <b>a clear and unique profile for the inner-city offering in Michelstadt<\/b>. <\/p>\n<p>Together with our client, we rely on the Cittaslow model, which is about the sustainable development of small towns worth living in according to the <b>three-pillar model of economic efficiency, ecology and social cohesion <\/b>.<span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">There are currently <a href=\"https:\/\/www.cittaslow.de\/mitglieder.html\" target=\"_blank\" rel=\"noopener noreferrer\"> 24 Cittaslow towns and communities<\/a> in Germany. <\/span> <\/p>\n<p><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Similar to <\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">&#8220;<\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Slow Food<\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">&#8220;<\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"> it is for the <\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">&#8220;Slow Cities<\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">&#8221; is about a better quality of life through deceleration and awareness, sustainability and regionality as well as tradition and cooperation.<\/span><\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:var(--awb-color7);--awb-backgroundcolor:var(--awb-color2);--awb-margin-top:40px;--awb-margin-bottom:60px;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial no-avatar\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>A Cittaslow is a city where people live who are curious about the time they have found again, which is rich in squares, theaters, stores, caf\u00e9s, restaurants, places full of spirit, original landscapes, fascinating craftsmanship, where people still appreciate the slow pace of life, enjoy the changing seasons, the authenticity of products and the spontaneity of customs, respect taste and health&#8230;<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Definition of cittaslow on michelstadt.de<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Pioneering work in Michelstadt: First Cittaslow retail concept is created<\/h4><\/div><div class=\"fusion-text fusion-text-9\"><p><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Michelstadt is a true pioneer with the idea of inspiring inner-city businesses with the cittaslow model: <b>no other city has ever had<\/b> <b>a retail and gastronomy concept that is explicitly derived from the cittaslow criteria.<\/b> This is why we worked<\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"> closely with the cittaslow steering group, the cittaslow working groups, the Michelstadt trade association and other city centre stakeholders<\/span>to develop the concept.<\/p>\n<p>After initial preliminary discussions with the city&#8217;s stakeholders, it was confirmed that <b>the Cittaslow mission statement offers potential for marketing and opportunities to position Michelstadt&#8217;s city centre.<\/b><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><br \/>\n<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Criteria for evaluating a Citaslow<\/h4><\/div><div class=\"fusion-text fusion-text-10\"><p>The retail and gastronomy concept for Michelstadt is based on the <a href=\"https:\/\/www.michelstadt.de\/cittaslow\/cittaslow-kriterien\/\" target=\"_blank\" rel=\"noopener noreferrer\">seven criteria by which a Cittaslow is measured:<\/a><\/p>\n<ol>\n<li>Energy and environmental policy<\/li>\n<li>Infrastructure<\/li>\n<li>urban quality<\/li>\n<li>Agriculture, tourism and crafts<\/li>\n<li>Hospitality, awareness and education<\/li>\n<li>Social cohesion<\/li>\n<li>Partnerships<\/li>\n<\/ol>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Application of the Cittaslow criteria to retail and gastronomy<\/h4><\/div><div class=\"fusion-text fusion-text-11\"><p><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">For Michelstadt&#8217;s retail and gastronomy concept, this means that<b> the Cittaslow idea of urban <\/b> quality of life <\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><b>quality of life should be anchored in the inner-city offerings and in the economic activities of the businesses.<\/b><\/span><\/p>\n<p><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">This is based on the realization of how important the specialties, services, goods and shop windows of Michelstadt&#8217;s businesses are for the city. <b>Retail and gastronomy are anchors of attractiveness in place <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/urban-marketing\/\">branding<\/a> and points of attraction for residents and guests alike.<\/b><\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Key steps in concept development<\/h4><\/div><div class=\"fusion-text fusion-text-12\"><ol>\n<li><b style=\"font-weight: bold; font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Analyze the initial situation and identify challenges:<\/b>\n<ul>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Integrating the Cittaslow model into the city&#8217;s areas of strength<\/span><\/li>\n<li>Applying the Cittaslow criteria: What does Cittaslow mean in relation to retail and gastronomy? Which utilization concepts contradict Cittaslow (chain stores, system gastronomy, etc.)? <\/li>\n<\/ul>\n<\/li>\n<li><b style=\"font-weight: bold; font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Define Cittaslow guidelines:<\/b>\n<ul>\n<li><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Formulate a common goal and key points<\/span><\/li>\n<li>Michelstadt trade and gastronomy manifesto is created<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: bold;\"><b style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Plan implementation:<\/b>\n<ul>\n<li style=\"font-weight: bold;\"><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Define measures along the Cittaslow criteria (= fields of action)<\/span><\/li>\n<li style=\"font-weight: bold;\"><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Develop certification procedures and seals<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div><div class=\"fusion-text fusion-text-13\"><\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"900\" title=\"michelstadt-cittaslow-stadtmarketing-cittaslow\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-cittaslow-stadtmarketing-cittaslow.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-cittaslow-stadtmarketing-cittaslow.jpeg\" alt class=\"lazyload img-responsive wp-image-7356\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27900%27%20viewBox%3D%270%200%201200%20900%27%3E%3Crect%20width%3D%271200%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-cittaslow-stadtmarketing-cittaslow-200x150.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-cittaslow-stadtmarketing-cittaslow-400x300.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-cittaslow-stadtmarketing-cittaslow-600x450.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-cittaslow-stadtmarketing-cittaslow-800x600.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/11\/michelstadt-cittaslow-stadtmarketing-cittaslow.jpeg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-margin-top:20px;--awb-margin-bottom:60px;\"><p>Participation is a matter of conviction: development of strategy and concept in coordination with city stakeholders<\/p>\n<\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The result<\/h2><\/div><div class=\"fusion-text fusion-text-15\"><p><b>What do you know about Michelstadt?<\/b>  You can now answer this question more comprehensively than at the beginning of the page. In the course of the project, new insights into what makes Michelstadt unique also emerged among those responsible for the city and the many stakeholders involved in the Innstadt &#8211;<b> concretely captured in three areas of strength for place branding as well as in a unique retail and gastronomy concept in line with the Cittaslow mission statement.<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:14px;\"><p>&nbsp;<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Michelstadt is a small town, cultural city and &#8220;Cittaslow&#8221;. We are developing the new city marketing strategy including areas of strength &#8211; as well as a unique retail and gastronomy concept for the city center. <\/p>\n","protected":false},"author":6,"featured_media":7354,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[90,87,84,91,88],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9739","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-city-centre-development","portfolio_category-city-marketing","portfolio_category-place-branding","portfolio_category-retail-concepts","portfolio_category-urban-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Michelstadt: Clear strengths and unique concept for &quot;Cittaslow&quot;<\/title>\n<meta name=\"description\" content=\"Michelstadt is a small town, cultural city and Cittaslow. 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