{"id":9755,"date":"2023-09-07T15:24:54","date_gmt":"2023-09-07T13:24:54","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/projekte\/city-of-karben-new-center-gains-profile\/"},"modified":"2025-04-10T13:50:10","modified_gmt":"2025-04-10T11:50:10","slug":"city-of-karben-new-center-gains-profile","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/","title":{"rendered":"City of Karben: New center gains profile"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#bf884e;--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:30;line-height:1.3;\">Client: City of Karben (Hesse)<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lora&quot;;font-style:italic;font-weight:500;margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\">Project period: September 2022 &#8211; July 2023<\/h5><\/div><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:20px;width:100%;max-width:400px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:18px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px\"><i class=\"fa-angle-down fas\" style=\"font-size: inherit;color:#dcbaa1;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#dcbaa1;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The project in brief<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p><a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/urban-marketing\/city-marketing\/\">Place marketing<\/a> and <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/urban-development\/inner-city-development\/\">city center development<\/a> are the two key words for our cooperation with the <a href=\"https:\/\/www.karben.de\" target=\"_blank\" rel=\"noopener\">city of Karben<\/a> in Hesse (Wetterau district). We work for this medium-sized town with around 23,000 inhabitants: <\/p>\n<ul>\n<li>the <strong>strategic development of<\/strong> <strong>the city center<\/strong> <strong>in terms of content<\/strong>, and<\/li>\n<li>on the <b>overarching<\/b> <strong>vision for the Neue Mitte Karben.<\/strong><\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"600\" title=\"Stadtmanufaktur-Projekte-Karben-Stadtmarketing\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing.jpeg\" alt class=\"lazyload img-responsive wp-image-7267\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27600%27%20viewBox%3D%270%200%201000%20600%27%3E%3Crect%20width%3D%271000%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing-200x120.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing-400x240.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing-600x360.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing-800x480.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing.jpeg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-top:10px;--awb-margin-bottom:60px;\"><p><span style=\"font-size: 17px;\" data-fusion-font=\"true\">Ideas and approaches for the new center of Karben developed in the workshop<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Task and background<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>The town of Karben with its 7 decentralized districts has invested in the development of a &#8220;new center&#8221; in recent years; existing and new offerings have been consolidated around the S-Bahn station. The development of this new center with retail, gastronomy, library, fitness studio and outdoor area is both a challenge and an opportunity for the city, as the changes in people&#8217;s working habits (keywords: home office, decentralized working) offer considerable potential for the positioning of the new center for the city, which is very well connected to Frankfurt. <\/p>\n<p>The aim is to <b>develop a holistic concept to activate and revitalize the new center<\/b> &#8211; as an attractive central area with a wide range of offers for citizens and visitors. In addition to this,<b> ideas and approaches<\/b> are also required<b> to make the 7 district centers more attractive, improve the quality of stay and offer services<\/b>. The city center and districts should complement each other perfectly in the future.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">Our approach: Strategy, communication and co-creation<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>How and where should Karben develop? In order to actively shape the future, the goals and the path to get there must be defined. To do this, we work with strategic tools such as <b>mission statements and objectives<\/b>, but also with communication tools such as <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/methodology\/stakeholder-management\/\">stakeholder management<\/a>, <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/methodology\/participation-and-co-creation\/\">participation and co-creation<\/a>. This makes it possible to embed the planned measures step by step in new structures and processes and pave the way to achieving the goals.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">Our consulting methodology:<\/h3><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-margin-top:-20px;\"><ul>\n<li>Analysis of the current situation in terms of attractiveness and quality of stay, including (supplementary) infrastructural consideration of Karben&#8217;s new center <\/li>\n<li>Business inventory survey for the entire city<\/li>\n<li>Cross-disciplinary analyses (with an empirical background if required) with a focus on the user perspective<\/li>\n<li>Process control within the framework of a lead steering group<\/li>\n<li>Individual discussions with key persons<\/li>\n<li>Workshop to develop a positioning approach for the city as a whole<\/li>\n<li>Development of fields of action and measures for the further development and activation of the &#8220;Neue Mitte Karben&#8221; based on the positioning developed<\/li>\n<li>Workshops with various stakeholders, including using the persona methodology and world caf\u00e9 format<\/li>\n<li>\n<div>Development of a mission statement and concept for the &#8220;new center&#8221;<\/div>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1092\" height=\"819\" title=\"Stadtmanufaktur-Projekte-Karben-Innenstadtentwicklung\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Innenstadtentwicklung.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Innenstadtentwicklung.jpeg\" alt class=\"lazyload img-responsive wp-image-7265\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271092%27%20height%3D%27819%27%20viewBox%3D%270%200%201092%20819%27%3E%3Crect%20width%3D%271092%27%20height%3D%27819%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Innenstadtentwicklung-200x150.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Innenstadtentwicklung-400x300.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Innenstadtentwicklung-600x450.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Innenstadtentwicklung-800x600.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Innenstadtentwicklung.jpeg 1092w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-margin-top:10px;--awb-margin-bottom:60px;\"><p><span style=\"font-size: 17px; line-height: 33.249996px;\" data-fusion-font=\"true\">Together <\/span><span style=\"font-size: 17px; line-height: 33.249996px;\" data-fusion-font=\"true\">the<\/span><span style=\"font-size: 17px; line-height: 33.249996px;\" data-fusion-font=\"true\"> Developing the future: Workshop with stakeholders in Karben<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.3;\">The result: clear profile, great mission statement, concrete measures<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><div><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">The pivotal points of the project are the future content orientation and the development opportunities of the Neue Mitte Karben &#8211; in combination with the 7 district centers.  <\/span><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><b>The strategic orientation is reflected in the following results:<\/b><\/span><\/div>\n<ul>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">Target image and profile for the Neue Mitte Karben<\/span><\/li>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">Assignment of fields of action and measures, prioritization of measures and selection of pilot projects for &#8220;quick wins&#8221;<\/span><\/li>\n<li>Definition of responsibilities, interfaces and opportunities for cooperation<\/li>\n<\/ul>\n<p>As the project progresses, the aim is to further develop and expand the necessary structures and processes and to put the measures into practice. The strategic basis &#8211; and the effectiveness of the overarching mission statement &#8211; will be measured by its success.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Clear profile, big picture, concrete measures: We are developing the content and strategic orientation of Karben&#8217;s new center &#8211; in combination with the 7 district centers. The city center and districts should complement each other perfectly. <\/p>\n","protected":false},"author":6,"featured_media":7266,"menu_order":10,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[90,87,84,100,88],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9755","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-city-centre-development","portfolio_category-city-marketing","portfolio_category-place-branding","portfolio_category-strategic-framework","portfolio_category-urban-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>City of Karben: New center gains profile | The Stadtmanufaktur<\/title>\n<meta name=\"description\" content=\"Clear profile, big picture, concrete measures: Stadtmanufaktur is developing the strategic direction of Karben&#039;s new center. About the project\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"City of Karben: New center gains profile | The Stadtmanufaktur\" \/>\n<meta property=\"og:description\" content=\"Clear profile, big picture, concrete measures: Stadtmanufaktur is developing the strategic direction of Karben&#039;s new center. About the project\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/\" \/>\n<meta property=\"og:site_name\" content=\"Die Stadtmanufaktur\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Stadtmanufaktur\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T11:50:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing-und-Innenstadtentwicklung-e1730976591444.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1092\" \/>\n\t<meta property=\"og:image:height\" content=\"727\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/projekte\\\/city-of-karben-new-center-gains-profile\\\/\",\"url\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/projekte\\\/city-of-karben-new-center-gains-profile\\\/\",\"name\":\"City of Karben: New center gains profile | The Stadtmanufaktur\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/projekte\\\/city-of-karben-new-center-gains-profile\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/projekte\\\/city-of-karben-new-center-gains-profile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing-und-Innenstadtentwicklung-e1730976591444.jpeg\",\"datePublished\":\"2023-09-07T13:24:54+00:00\",\"dateModified\":\"2025-04-10T11:50:10+00:00\",\"description\":\"Clear profile, big picture, concrete measures: Stadtmanufaktur is developing the strategic direction of Karben's new center. About the project\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/projekte\\\/city-of-karben-new-center-gains-profile\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/projekte\\\/city-of-karben-new-center-gains-profile\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/projekte\\\/city-of-karben-new-center-gains-profile\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing-und-Innenstadtentwicklung-e1730976591444.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing-und-Innenstadtentwicklung-e1730976591444.jpeg\",\"width\":1092,\"height\":727},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/projekte\\\/city-of-karben-new-center-gains-profile\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/projekte\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"City of Karben: New center gains profile\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/\",\"name\":\"Die Stadtmanufaktur\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#organization\",\"name\":\"Die Stadtmanufaktur\",\"url\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/stm-favicon.jpg\",\"contentUrl\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/stm-favicon.jpg\",\"width\":255,\"height\":255,\"caption\":\"Die Stadtmanufaktur\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Stadtmanufaktur\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/stadtmanufaktur\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCXCyYTSS8rrzr1eC_KuQnyw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"City of Karben: New center gains profile | The Stadtmanufaktur","description":"Clear profile, big picture, concrete measures: Stadtmanufaktur is developing the strategic direction of Karben's new center. About the project","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/","og_locale":"en_US","og_type":"article","og_title":"City of Karben: New center gains profile | The Stadtmanufaktur","og_description":"Clear profile, big picture, concrete measures: Stadtmanufaktur is developing the strategic direction of Karben's new center. About the project","og_url":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/","og_site_name":"Die Stadtmanufaktur","article_publisher":"https:\/\/www.facebook.com\/Stadtmanufaktur","article_modified_time":"2025-04-10T11:50:10+00:00","og_image":[{"width":1092,"height":727,"url":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing-und-Innenstadtentwicklung-e1730976591444.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/","url":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/","name":"City of Karben: New center gains profile | The Stadtmanufaktur","isPartOf":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/#primaryimage"},"image":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing-und-Innenstadtentwicklung-e1730976591444.jpeg","datePublished":"2023-09-07T13:24:54+00:00","dateModified":"2025-04-10T11:50:10+00:00","description":"Clear profile, big picture, concrete measures: Stadtmanufaktur is developing the strategic direction of Karben's new center. About the project","breadcrumb":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/#primaryimage","url":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing-und-Innenstadtentwicklung-e1730976591444.jpeg","contentUrl":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2023\/09\/Stadtmanufaktur-Projekte-Karben-Stadtmarketing-und-Innenstadtentwicklung-e1730976591444.jpeg","width":1092,"height":727},{"@type":"BreadcrumbList","@id":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/city-of-karben-new-center-gains-profile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.stadtmanufaktur.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.stadtmanufaktur.com\/en\/projekte\/"},{"@type":"ListItem","position":3,"name":"City of Karben: New center gains profile"}]},{"@type":"WebSite","@id":"https:\/\/www.stadtmanufaktur.com\/en\/#website","url":"https:\/\/www.stadtmanufaktur.com\/en\/","name":"Die Stadtmanufaktur","description":"","publisher":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stadtmanufaktur.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stadtmanufaktur.com\/en\/#organization","name":"Die Stadtmanufaktur","url":"https:\/\/www.stadtmanufaktur.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stadtmanufaktur.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2019\/03\/stm-favicon.jpg","contentUrl":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2019\/03\/stm-favicon.jpg","width":255,"height":255,"caption":"Die Stadtmanufaktur"},"image":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Stadtmanufaktur","https:\/\/www.linkedin.com\/company\/stadtmanufaktur\/","https:\/\/www.youtube.com\/channel\/UCXCyYTSS8rrzr1eC_KuQnyw"]}]}},"_links":{"self":[{"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/9755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/comments?post=9755"}],"version-history":[{"count":9,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/9755\/revisions"}],"predecessor-version":[{"id":10399,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/9755\/revisions\/10399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/media\/7266"}],"wp:attachment":[{"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/media?parent=9755"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=9755"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/portfolio_skills?post=9755"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/portfolio_tags?post=9755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}