{"id":9802,"date":"2022-06-16T16:13:08","date_gmt":"2022-06-16T14:13:08","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/projekte\/tegernsee-valley-positioning-put-to-the-test\/"},"modified":"2025-06-09T14:15:44","modified_gmt":"2025-06-09T12:15:44","slug":"tegernsee-valley-positioning-put-to-the-test","status":"publish","type":"avada_portfolio","link":"https:\/\/www.stadtmanufaktur.com\/en\/projects\/tegernsee-valley-positioning-at-the-test-stand\/","title":{"rendered":"Tegernsee Valley: Positioning put to the test"},"content":{"rendered":"
<\/div><\/div><\/div>

Client: Tegernseer Tal Tourismus GmbH<\/h3><\/div>
Project period: 2021\/2022<\/h5><\/div>
<\/div><\/i><\/span>
<\/div><\/div>

The project in brief<\/h2><\/div>

Current situation and potential, communication and positioning: In 2 intensive workshop days, we provide Tegernsee Tal Tourismus GmbH (TTT)<\/a> with strategic, far-sighted and comprehensive advice. For a new look at the brand, the products and the fields of action of TTT. <\/p>\n<\/div>

The goal: preserve old strengths, discover new ones<\/h2><\/div>
Tegernsee is changing as a location, and with this change come new stakeholder groups with different needs. At the same time, it is important not to forget the actual strengths, because place branding is a marathon, not a sprint. <\/div>\n
<\/div>\n

In order to be able to continue working successfully now and for the next 5 years, it is important to ask and answer key questions:<\/span><\/p>\n

    \n
  • How has the product changed?<\/li>\n
  • Does the product need to be adapted if necessary? <\/li>\n
  • Has\/have the target group(s) changed?<\/li>\n
  • Is the approach \/ communication still correct?<\/li>\n
  • Are there any trends that need to be taken into account?<\/li>\n
  • Is the post-corona world a different one? <\/li>\n
  • Do other priorities need to be set in the work of the TTT? <\/li>\n<\/ul>\n

    Concrete tasks for us:<\/h4>\n
      \n
    • Review the positioning with regard to past and future changes at the location<\/li>\n
    • Stakeholder expectations of the positioning<\/li>\n
    • Sharpening the target groups<\/li>\n
    • Awareness of the task of TTT<\/li>\n
    • Deductions from the repositioning for the individual fields of activity such as brand management, business model, fields of activity, communication measures. What are the consequences for the individual tasks and activities? <\/li>\n<\/ul>\n<\/div>

      Our way of working in 2 steps<\/h2><\/div>

      Workshop 1: Review with stakeholders on the status quo – and outlook<\/h4>\n
        \n
      • What has changed or what will change (5-year period)? Questions about trends, goals, target groups and product <\/li>\n
      • Analysis\/identification of the fields of action<\/li>\n<\/ul>\n

        Workshop 2: Conclusions on the consequences of the review process<\/h4>\n
          \n
        • Readjusting the brand essence<\/li>\n
        • Customizing sine groups<\/li>\n
        • Derivations for new\/other internal or external stakeholder groups<\/li>\n<\/ul>\n<\/div>

          The result: New perspectives for “Tegernsee Tal”<\/h2><\/div>

          A changed guiding vision, a sharpened brand and the adjustment of the strategic positioning: for Tegernsee Tal Tourismus GmbH, the intensive strategic consultation resulted in new fields of action and perspectives. Also for product development and communication. Now it’s time to implement, rebuild and convince. <\/p>\n<\/div><\/div><\/div>

          <\/span><\/div>
          \n

          Thorsten Kausch accompanied us in two workshops to update our brand values, target groups and fields of action. He confidently and with a remarkably consistent high level of energy and precision led us through the sessions with various players from the regional tourism industry. He always brought his personal experience in marketing and politics to bear in a very appropriate way and pursued joint pragmatic solutions with patience and efficiency. We will also be happy to call on him for future projects. <\/p>\n<\/div><\/div><\/span><\/blockquote>

          Christian Kausch, Managing Director, Tegernseer Tal Tourismus GmbH<\/strong><\/span><\/div><\/div><\/div><\/div><\/div><\/div>
          <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

          Current situation and potential, communication and positioning: In two intensive workshop days, we develop new perspectives and fields of action for Tegernsee Tal Tourismus GmbH.<\/p>\n","protected":false},"author":6,"featured_media":7163,"menu_order":10,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[97,86,84,96],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9802","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-destination-marketing","portfolio_category-place-brand-strategy","portfolio_category-place-branding","portfolio_category-place-marketing"],"yoast_head":"\nTegernsee Valley: Positioning put to the test | The Stadtmanufaktur<\/title>\n<meta name=\"description\" content=\"In 2 workshop days to new strategic answers: brand, positioning, target groups & communication of Tegernsee Tal Tourismus GmbH.\" 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