{"id":12853,"date":"2025-10-14T10:34:46","date_gmt":"2025-10-14T08:34:46","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/?page_id=12853"},"modified":"2026-02-24T16:26:48","modified_gmt":"2026-02-24T15:26:48","slug":"place-marketing-2","status":"publish","type":"page","link":"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/economic-development\/","title":{"rendered":"Economic development and location development"},"content":{"rendered":"

Developing the location – strengthening the economy<\/h1><\/div>
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Strategies, consulting and coaching on business promotion and location development<\/h2><\/div><\/div><\/div><\/div><\/div>

The challenge<\/p>\n<\/div>

Is your business development effective?<\/h2><\/div>

Economic development is the operational driver of location development – and has been confronted with a rapidly growing area of responsibility for years. Because <\/span>For talents and companies that want to come and stay, the “all-round feel-good package” of hard and soft location factors has long been important. <\/span><\/p>\n

This means for economic development:<\/span> Mobility and demographics, <\/span>housing and education,<\/span> digitalization and resilience of a city are just as decisive for the effectiveness of measures (= attractiveness of the location) as fast procedures, available space and funding.<\/span><\/p>\n

How can these many individual topics and measures be turned into a successful business development program with the power to act and strong partners? Together with you, we will find strategic answers and new perspectives <\/b><\/span>.<\/b><\/p>\n<\/div>

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\"HafenCity<\/span><\/div>
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“Business development works when the strategy, structure and processes are right. This is exactly where I start in my consulting – with insider knowledge and a focus on implementation.”<\/b><\/h3><\/div>

Frank Balkenhol, consultant for business promotion and location development at Stadtmanufaktur<\/p>\n<\/div>

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Our approach<\/p>\n<\/div>

Economic development strategy: from vision to impact<\/h2><\/div>

Location development without economic development? Impossible. Impact for locations only arises when strategy and operational business development <\/b>interlock<\/b>. Economic development as an institution and “implementer” understands the “location” as a whole, coordinates, networks – and at the same time develops its own<\/b> impulses for location development and location transformation.<\/b><\/span> <\/p>\n

What does it take? A clear strategic (economic) mission statement<\/b> as well as structures, processes and tools<\/b> that meet the diverse challenges. This also includes strong leadership, networking, digitalization and AI as well as mature crisis management.<\/b> <\/p>\n

This is the only way to turn complexity into a controllable system: priorities are clear, interfaces are effective, processes are accelerated – and impact becomes measurable. We advise and accompany you step by step.<\/b><\/p>\n<\/div>

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Frank Balkenhol – Consultant for business promotion and location development<\/h3><\/div>

Frank Balkenhol completes our holistic approach from <\/span>urban development<\/a> to <\/span>place branding<\/a>. He advises and supports you with a focus on:<\/span> <\/span><\/span><\/p>\n