Touchpoint management for cities and city brands<\/h1><\/div><\/div><\/div>Bring your city brand to life – at central contact points in your city<\/h2><\/div><\/div><\/div><\/div><\/div>The challenge<\/p>\n<\/div>
Making city identity visible<\/h2><\/div>Cities offer countless touchpoints – from the citizens’ portal to the train station, from the city festival to the building permit. All thesetouchpoints<\/span> determine whether your <\/span>city brand<\/a> is seen, felt and celebrated.<\/span> <\/p>\nThe reality: <\/b>Many touchpoints (across the city and across all channels) also mean distributed responsibilities, difficult coordination and little control. Ideas and measures often fizzle out in everyday city life or are too selective to really make a difference. <\/p>\n
Together with Brandmeyer Markenberatung<\/a>, we develop effective touchpoint management for cities and city brands.<\/b><\/p>\n<\/div><\/div><\/div><\/div>![](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/10\/touchpointmanagement-guetersloh-schriftzug-stadtmanukaftur-\u00a9-Lena-Descher.jpeg\" "\\"touchpointmanagement-guetersloh-lettering-city-manukaftur-\u00a9")
<\/span><\/div>I \u2665 G\u00fctersloh: presence of the city brand and city love in the middle of the action \u00a9 Lena Descher<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>“Brands are created in the mind – as the sum of all experiences. This is exactly where we come in. We see city brands not as a campaign, but as a lasting brand experience. <\/span>“<\/b><\/h3><\/div>Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Our approach<\/p>\n<\/div>
City brand as a brand experience<\/h2><\/div>How do you create a city brand<\/a> that not only looks good, but also works? A brand that binds people, provides orientation, creates identification – across all channels? All those responsible for marketing cities<\/g> must ask themselves this question. This includes <\/p>\n\n- Cities and municipalities<\/li>\n
- Place marketing organizations<\/li>\n
- Mayors and CDOs<\/li>\n
- Economic development and tourism<\/li>\n
- Agencies, real estate players and networks<\/li>\n<\/ul>\n
For us, the situation is clear: anyone who takes “city brand” seriously understands it as a lasting brand experience<\/b> with numerous points of contact. After all, a brand must have an impact where it counts: in people’s everyday lives. <\/p>\n
This automatically brings the management of touchpoints into focus. Work with us to design and manage all touchpoints of your city brand <\/span>– analog and digital, in everyday life and in communication.<\/span> <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our way of working<\/p>\n<\/div>
The best of two worlds: Stadtmanufaktur x Brandmeyer<\/h2><\/div>Expert knowledge from practical experience, an understanding of the city as a living space and proven tools for brand management and success monitoring: for your touchpoint management, we combine the expertise of Brandmeyer Markenberatung<\/a> with the know-how of our Stadtmanufaktur team<\/a>.<\/span><\/p>\nOur focus is on these services:<\/b><\/p>\n\n- Systematic identification and prioritization of urban touchpoints<\/li>\n
- Anchoring the brand in everyday municipal life and administrative processes<\/li>\n
- Integration of citizens, employees and partners as active brand ambassadors<\/li>\n
- Management model for sustainable effectiveness and performance measurement<\/li>\n<\/ul>\n
Together with you, we develop a strategic approach that makes your city brand not only visible, but tangible – at every moment, in every place, for every target group.<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>The Stadtmanufaktur competencies:<\/h4><\/div>- <\/i><\/span>\n
Deep understanding of the city as a social, cultural and political living space<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Strategic, people-centered stakeholder management<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Experience in urban development, citizen participation, inner city processes<\/p>\n<\/div><\/li><\/ul>
<\/div><\/div><\/div>The Brandmeyer competencies:<\/h4><\/div>- <\/i><\/span>\n
Leading expertise in place brand strategy, design and success monitoring<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
In-depth psychological methods, qualitative & quantitative market research<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Tools and frameworks for effective brand communication<\/p>\n<\/div><\/li><\/ul>
<\/div><\/div><\/div><\/div><\/div>“Place brands can only be experienced – and we have to (help) shape these experiences.”<\/h3><\/div>Dr. Sebastian Zenker, Professor of Place Marketing and Tourism<\/p>\n<\/div>
<\/div><\/div><\/div>![\"Dr.](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/10\/touchpoint-management-sebastian-zenker-zitat-stadtmanufaktur.jpeg\" "\\"touchpoint-management-sebastian-zenker-quote-stadtmanufaktur\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div>Our consulting for strong place marketing<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Touchpoint mapping<\/strong><\/h5><\/div>Which contact points shape the perception of your city? We record, analyze and prioritize them. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Place brand strategy with attitude<\/b><\/h5><\/div>
Bring your city brand to life – at central contact points in your city<\/h2><\/div><\/div><\/div><\/div><\/div>The challenge<\/p>\n<\/div>
Making city identity visible<\/h2><\/div>Cities offer countless touchpoints – from the citizens’ portal to the train station, from the city festival to the building permit. All thesetouchpoints<\/span> determine whether your <\/span>city brand<\/a> is seen, felt and celebrated.<\/span> <\/p>\nThe reality: <\/b>Many touchpoints (across the city and across all channels) also mean distributed responsibilities, difficult coordination and little control. Ideas and measures often fizzle out in everyday city life or are too selective to really make a difference. <\/p>\n
Together with Brandmeyer Markenberatung<\/a>, we develop effective touchpoint management for cities and city brands.<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div>I \u2665 G\u00fctersloh: presence of the city brand and city love in the middle of the action \u00a9 Lena Descher<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>“Brands are created in the mind – as the sum of all experiences. This is exactly where we come in. We see city brands not as a campaign, but as a lasting brand experience. <\/span>“<\/b><\/h3><\/div>Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Our approach<\/p>\n<\/div>
City brand as a brand experience<\/h2><\/div>How do you create a city brand<\/a> that not only looks good, but also works? A brand that binds people, provides orientation, creates identification – across all channels? All those responsible for marketing cities<\/g> must ask themselves this question. This includes <\/p>\n\n- Cities and municipalities<\/li>\n
- Place marketing organizations<\/li>\n
- Mayors and CDOs<\/li>\n
- Economic development and tourism<\/li>\n
- Agencies, real estate players and networks<\/li>\n<\/ul>\n
For us, the situation is clear: anyone who takes “city brand” seriously understands it as a lasting brand experience<\/b> with numerous points of contact. After all, a brand must have an impact where it counts: in people’s everyday lives. <\/p>\n
This automatically brings the management of touchpoints into focus. Work with us to design and manage all touchpoints of your city brand <\/span>– analog and digital, in everyday life and in communication.<\/span> <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our way of working<\/p>\n<\/div>
The best of two worlds: Stadtmanufaktur x Brandmeyer<\/h2><\/div>Expert knowledge from practical experience, an understanding of the city as a living space and proven tools for brand management and success monitoring: for your touchpoint management, we combine the expertise of Brandmeyer Markenberatung<\/a> with the know-how of our Stadtmanufaktur team<\/a>.<\/span><\/p>\nOur focus is on these services:<\/b><\/p>\n\n- Systematic identification and prioritization of urban touchpoints<\/li>\n
- Anchoring the brand in everyday municipal life and administrative processes<\/li>\n
- Integration of citizens, employees and partners as active brand ambassadors<\/li>\n
- Management model for sustainable effectiveness and performance measurement<\/li>\n<\/ul>\n
Together with you, we develop a strategic approach that makes your city brand not only visible, but tangible – at every moment, in every place, for every target group.<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>The Stadtmanufaktur competencies:<\/h4><\/div>- <\/i><\/span>\n
Deep understanding of the city as a social, cultural and political living space<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Strategic, people-centered stakeholder management<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Experience in urban development, citizen participation, inner city processes<\/p>\n<\/div><\/li><\/ul>
<\/div><\/div><\/div>The Brandmeyer competencies:<\/h4><\/div>- <\/i><\/span>\n
Leading expertise in place brand strategy, design and success monitoring<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
In-depth psychological methods, qualitative & quantitative market research<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Tools and frameworks for effective brand communication<\/p>\n<\/div><\/li><\/ul>
<\/div><\/div><\/div><\/div><\/div>“Place brands can only be experienced – and we have to (help) shape these experiences.”<\/h3><\/div>Dr. Sebastian Zenker, Professor of Place Marketing and Tourism<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div>Our consulting for strong place marketing<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Touchpoint mapping<\/strong><\/h5><\/div>Which contact points shape the perception of your city? We record, analyze and prioritize them. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Place brand strategy with attitude<\/b><\/h5><\/div>
The challenge<\/p>\n<\/div>
Making city identity visible<\/h2><\/div>Cities offer countless touchpoints – from the citizens’ portal to the train station, from the city festival to the building permit. All thesetouchpoints<\/span> determine whether your <\/span>city brand<\/a> is seen, felt and celebrated.<\/span> <\/p>\nThe reality: <\/b>Many touchpoints (across the city and across all channels) also mean distributed responsibilities, difficult coordination and little control. Ideas and measures often fizzle out in everyday city life or are too selective to really make a difference. <\/p>\n
Together with Brandmeyer Markenberatung<\/a>, we develop effective touchpoint management for cities and city brands.<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div>I \u2665 G\u00fctersloh: presence of the city brand and city love in the middle of the action \u00a9 Lena Descher<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>“Brands are created in the mind – as the sum of all experiences. This is exactly where we come in. We see city brands not as a campaign, but as a lasting brand experience. <\/span>“<\/b><\/h3><\/div>Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Our approach<\/p>\n<\/div>
City brand as a brand experience<\/h2><\/div>How do you create a city brand<\/a> that not only looks good, but also works? A brand that binds people, provides orientation, creates identification – across all channels? All those responsible for marketing cities<\/g> must ask themselves this question. This includes <\/p>\n\n- Cities and municipalities<\/li>\n
- Place marketing organizations<\/li>\n
- Mayors and CDOs<\/li>\n
- Economic development and tourism<\/li>\n
- Agencies, real estate players and networks<\/li>\n<\/ul>\n
For us, the situation is clear: anyone who takes “city brand” seriously understands it as a lasting brand experience<\/b> with numerous points of contact. After all, a brand must have an impact where it counts: in people’s everyday lives. <\/p>\n
This automatically brings the management of touchpoints into focus. Work with us to design and manage all touchpoints of your city brand <\/span>– analog and digital, in everyday life and in communication.<\/span> <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our way of working<\/p>\n<\/div>
The best of two worlds: Stadtmanufaktur x Brandmeyer<\/h2><\/div>Expert knowledge from practical experience, an understanding of the city as a living space and proven tools for brand management and success monitoring: for your touchpoint management, we combine the expertise of Brandmeyer Markenberatung<\/a> with the know-how of our Stadtmanufaktur team<\/a>.<\/span><\/p>\nOur focus is on these services:<\/b><\/p>\n\n- Systematic identification and prioritization of urban touchpoints<\/li>\n
- Anchoring the brand in everyday municipal life and administrative processes<\/li>\n
- Integration of citizens, employees and partners as active brand ambassadors<\/li>\n
- Management model for sustainable effectiveness and performance measurement<\/li>\n<\/ul>\n
Together with you, we develop a strategic approach that makes your city brand not only visible, but tangible – at every moment, in every place, for every target group.<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>The Stadtmanufaktur competencies:<\/h4><\/div>- <\/i><\/span>\n
Deep understanding of the city as a social, cultural and political living space<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Strategic, people-centered stakeholder management<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Experience in urban development, citizen participation, inner city processes<\/p>\n<\/div><\/li><\/ul>
<\/div><\/div><\/div>The Brandmeyer competencies:<\/h4><\/div>- <\/i><\/span>\n
Leading expertise in place brand strategy, design and success monitoring<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
In-depth psychological methods, qualitative & quantitative market research<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Tools and frameworks for effective brand communication<\/p>\n<\/div><\/li><\/ul>
<\/div><\/div><\/div><\/div><\/div>“Place brands can only be experienced – and we have to (help) shape these experiences.”<\/h3><\/div>Dr. Sebastian Zenker, Professor of Place Marketing and Tourism<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div>Our consulting for strong place marketing<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Touchpoint mapping<\/strong><\/h5><\/div>Which contact points shape the perception of your city? We record, analyze and prioritize them. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Place brand strategy with attitude<\/b><\/h5><\/div>
Cities offer countless touchpoints – from the citizens’ portal to the train station, from the city festival to the building permit. All thesetouchpoints<\/span> determine whether your <\/span>city brand<\/a> is seen, felt and celebrated.<\/span> <\/p>\n The reality: <\/b>Many touchpoints (across the city and across all channels) also mean distributed responsibilities, difficult coordination and little control. Ideas and measures often fizzle out in everyday city life or are too selective to really make a difference. <\/p>\n Together with Brandmeyer Markenberatung<\/a>, we develop effective touchpoint management for cities and city brands.<\/b><\/p>\n<\/div> I \u2665 G\u00fctersloh: presence of the city brand and city love in the middle of the action \u00a9 Lena Descher<\/p>\n<\/div> Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div> Our approach<\/p>\n<\/div> How do you create a city brand<\/a> that not only looks good, but also works? A brand that binds people, provides orientation, creates identification – across all channels? All those responsible for For us, the situation is clear: anyone who takes “city brand” seriously understands it as a lasting brand experience<\/b> with numerous points of contact. After all, a brand must have an impact where it counts: in people’s everyday lives. <\/p>\n This automatically brings the management of touchpoints into focus. Work with us to design and manage all touchpoints of your city brand <\/span>– analog and digital, in everyday life and in communication.<\/span> <\/b><\/p>\n<\/div> Our way of working<\/p>\n<\/div> Expert knowledge from practical experience, an understanding of the city as a living space and proven tools for brand management and success monitoring: for your touchpoint management, we combine the expertise of Brandmeyer Markenberatung<\/a> with the know-how of our Stadtmanufaktur team<\/a>.<\/span><\/p>\n Our focus is on these services:<\/b><\/p>\n Together with you, we develop a strategic approach that makes your city brand not only visible, but tangible – at every moment, in every place, for every target group.<\/b><\/p>\n<\/div> Deep understanding of the city as a social, cultural and political living space<\/p>\n<\/div><\/li> Strategic, people-centered stakeholder management<\/p>\n<\/div><\/li> Experience in urban development, citizen participation, inner city processes<\/p>\n<\/div><\/li><\/ul> Leading expertise in place brand strategy, design and success monitoring<\/p>\n<\/div><\/li> In-depth psychological methods, qualitative & quantitative market research<\/p>\n<\/div><\/li> Tools and frameworks for effective brand communication<\/p>\n<\/div><\/li><\/ul> Dr. Sebastian Zenker, Professor of Place Marketing and Tourism<\/p>\n<\/div> Which contact points shape the perception of your city? We record, analyze and prioritize them. <\/p>\n<\/div><\/span><\/div>“Brands are created in the mind – as the sum of all experiences. This is exactly where we come in. We see city brands not as a campaign, but as a lasting brand experience. <\/span>“<\/b><\/h3><\/div>
City brand as a brand experience<\/h2><\/div>
\n
The best of two worlds: Stadtmanufaktur x Brandmeyer<\/h2><\/div>
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The Stadtmanufaktur competencies:<\/h4><\/div>
The Brandmeyer competencies:<\/h4><\/div>
“Place brands can only be experienced – and we have to (help) shape these experiences.”<\/h3><\/div>
<\/span><\/div>Our consulting for strong place marketing<\/h2><\/div>
Touchpoint mapping<\/strong><\/h5><\/div>
Place brand strategy with attitude<\/b><\/h5><\/div>
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