<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Laura Ebeling<\/h1><\/div><\/div><\/div>Keynote speaker and urban strategist<\/h2><\/div><\/div><\/div><\/div><\/div>Laura Ebeling is an expert in strategic place branding, city brands and organizational development. For the Hamburg native, place marketing is a matter close to her heart. <\/h3>\n<\/div>![\"Laura](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/01\/stadtmanufaktur-laura-ebeling-stadtmarketing-expertin-credit-muhme-photography-mobile.jpeg\" "\\"stadtmanufaktur-laura-ebeling-place-marketing-expert-credit-muhme-photography-mobile\\"")
<\/span><\/div>Topics<\/span><\/h3>\nCity brands, strategic place branding and organizational development in place marketing<\/p>\n
Profile<\/span><\/h4>\nPlace marketing is a lever for self-confidently perceiving and shaping your own city.<\/b> Laura Ebeling is convinced of this. With her<\/span> holistic view <\/b>, the urban strategist recognizes the potential in cities, combines strategic guidelines with operational approaches and shows <\/span>how good ideas can be turned into feasible projects. <\/b> <\/p>\nLaura Ebeling believes in collaboration instead of silos – <\/b>and that responsibility should not be delegated, but should lie with all city stakeholders. <\/b>This perspective was shaped above all by her many years of project experience<\/b> at Hamburg Marketing GmbH and Stadtmanufaktur GmbH. <\/span> <\/p>\nIn her workshops and impulses, Laura Ebeling ensures that there is more than just knowledge: she provides starting points for practical application<\/b> and encourages people to get into action.<\/b><\/span><\/p>\n<\/div><\/div><\/div>![\"Laura](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/01\/stadtmanufaktur-laura-ebeling-stadtmarketing-expertin-credit-muhme-photography-hochformat.jpeg\" "\\"stadtmanufaktur-laura-ebeling-place-marketing-expert-credit-muhme-photography-hochformat\\"")
<\/span><\/div>Links and information:<\/h4>\n\n- LinkedIn profile<\/a><\/li>\n
- Download profile (PDF)<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i>Request Laura Ebeling<\/span><\/a><\/div><\/i>Learn more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Laura Ebeling as speaker and moderator<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>![\"Laura](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/11\/laura-ebeling-fachdialog-bildung-wissenschaft-hamburg.jpg\" "\\"laura-ebeling-fachdialog-bildung-wissenschaft-hamburg\\"")
<\/div><\/a><\/div><\/div>![\"Laura](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/01\/stadtmanufaktur-laura-ebeling-speakerin-moderation-credit-muhme-photography.jpg.jpg\" "\\"stadtmanufaktur-laura-ebeling-speaker-moderation-credit-muhme-photography.jpg\\"")
<\/div><\/a><\/div><\/div>![\"Laura](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/11\/laura-ebeling-sophie-may-stadtmanufaktur-hamburg.jpg\" "\\"laura-ebeling-sophie-may-stadtmanufaktur-hamburg\\"")
<\/div><\/a><\/div><\/div>![\"Laura](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/01\/stadtmanufaktur-laura-ebeling-im-panel-credit-muhme-photography.jpg\" "\\"stadtmanufaktur-laura-ebeling-in-panel-credit-muhme-photography\\"")
<\/div><\/a><\/div><\/div>![\"Laura](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/01\/stadtmanufaktur-laura-ebeling-moderatorin-credit-muhme-photography.jpg.jpg\" "\\"stadtmanufaktur-laura-ebeling-moderator-credit-muhme-photography.jpg\\"")
<\/div><\/a><\/div><\/div>![\"Laura](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/11\/laura-ebeling-stadtmanufaktur-beim-fachdialog-bildung-wissenschaft.jpg\" "\\"laura-ebeling-stadtmanufaktur-at-professional-dialogue-education-science\\"")
<\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i>Request Laura Ebeling<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>More about Laura Ebeling<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Experience<\/b><\/h4><\/div>\n- since 2024: Project management at Stadtmanufaktur GmbH<\/li>\n
- 2022 to 2024: Brand Manager at Payot Deutschland GmbH<\/li>\n
- 2021 to 2022: Strategy and brand management at Hamburg Marketing GmbH<\/li>\n
- 2021 to 2023: Master’s program “MBA City Marketing” in cooperation with the Bundesvereinigung City- und Stadtmarketing e.V.<\/li>\n
- 2018 to 2021: Bachelor’s degree in urban and regional management, Salzgitter<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
References<\/b><\/h4><\/div>\n- Project management at Stadtmanufaktur<\/li>\n
- Leading and moderating workshops with customers and stakeholders<\/li>\n
- Moderation and coordination of various participation formats for the Olympics in Hamburg<\/a><\/li>\n<\/ul>\n<\/div>
Keynote speaker and urban strategist<\/h2><\/div><\/div><\/div><\/div><\/div>Laura Ebeling is an expert in strategic place branding, city brands and organizational development. For the Hamburg native, place marketing is a matter close to her heart. <\/h3>\n<\/div><\/span><\/div>Topics<\/span><\/h3>\nCity brands, strategic place branding and organizational development in place marketing<\/p>\n
Profile<\/span><\/h4>\nPlace marketing is a lever for self-confidently perceiving and shaping your own city.<\/b> Laura Ebeling is convinced of this. With her<\/span> holistic view <\/b>, the urban strategist recognizes the potential in cities, combines strategic guidelines with operational approaches and shows <\/span>how good ideas can be turned into feasible projects. <\/b> <\/p>\nLaura Ebeling believes in collaboration instead of silos – <\/b>and that responsibility should not be delegated, but should lie with all city stakeholders. <\/b>This perspective was shaped above all by her many years of project experience<\/b> at Hamburg Marketing GmbH and Stadtmanufaktur GmbH. <\/span> <\/p>\nIn her workshops and impulses, Laura Ebeling ensures that there is more than just knowledge: she provides starting points for practical application<\/b> and encourages people to get into action.<\/b><\/span><\/p>\n<\/div><\/div><\/div><\/span><\/div>Links and information:<\/h4>\n\n- LinkedIn profile<\/a><\/li>\n
- Download profile (PDF)<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i>Request Laura Ebeling<\/span><\/a><\/div><\/i>Learn more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Laura Ebeling as speaker and moderator<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i>Request Laura Ebeling<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>More about Laura Ebeling<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Experience<\/b><\/h4><\/div>\n- since 2024: Project management at Stadtmanufaktur GmbH<\/li>\n
- 2022 to 2024: Brand Manager at Payot Deutschland GmbH<\/li>\n
- 2021 to 2022: Strategy and brand management at Hamburg Marketing GmbH<\/li>\n
- 2021 to 2023: Master’s program “MBA City Marketing” in cooperation with the Bundesvereinigung City- und Stadtmarketing e.V.<\/li>\n
- 2018 to 2021: Bachelor’s degree in urban and regional management, Salzgitter<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
References<\/b><\/h4><\/div>\n- Project management at Stadtmanufaktur<\/li>\n
- Leading and moderating workshops with customers and stakeholders<\/li>\n
- Moderation and coordination of various participation formats for the Olympics in Hamburg<\/a><\/li>\n<\/ul>\n<\/div>
Laura Ebeling is an expert in strategic place branding, city brands and organizational development. For the Hamburg native, place marketing is a matter close to her heart. <\/h3>\n<\/div><\/span><\/div>Topics<\/span><\/h3>\nCity brands, strategic place branding and organizational development in place marketing<\/p>\n
Profile<\/span><\/h4>\nPlace marketing is a lever for self-confidently perceiving and shaping your own city.<\/b> Laura Ebeling is convinced of this. With her<\/span> holistic view <\/b>, the urban strategist recognizes the potential in cities, combines strategic guidelines with operational approaches and shows <\/span>how good ideas can be turned into feasible projects. <\/b> <\/p>\nLaura Ebeling believes in collaboration instead of silos – <\/b>and that responsibility should not be delegated, but should lie with all city stakeholders. <\/b>This perspective was shaped above all by her many years of project experience<\/b> at Hamburg Marketing GmbH and Stadtmanufaktur GmbH. <\/span> <\/p>\nIn her workshops and impulses, Laura Ebeling ensures that there is more than just knowledge: she provides starting points for practical application<\/b> and encourages people to get into action.<\/b><\/span><\/p>\n<\/div><\/div><\/div><\/span><\/div>Links and information:<\/h4>\n\n- LinkedIn profile<\/a><\/li>\n
- Download profile (PDF)<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i>Request Laura Ebeling<\/span><\/a><\/div><\/i>Learn more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Laura Ebeling as speaker and moderator<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i>Request Laura Ebeling<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>More about Laura Ebeling<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Experience<\/b><\/h4><\/div>\n- since 2024: Project management at Stadtmanufaktur GmbH<\/li>\n
- 2022 to 2024: Brand Manager at Payot Deutschland GmbH<\/li>\n
- 2021 to 2022: Strategy and brand management at Hamburg Marketing GmbH<\/li>\n
- 2021 to 2023: Master’s program “MBA City Marketing” in cooperation with the Bundesvereinigung City- und Stadtmarketing e.V.<\/li>\n
- 2018 to 2021: Bachelor’s degree in urban and regional management, Salzgitter<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
References<\/b><\/h4><\/div>\n- Project management at Stadtmanufaktur<\/li>\n
- Leading and moderating workshops with customers and stakeholders<\/li>\n
- Moderation and coordination of various participation formats for the Olympics in Hamburg<\/a><\/li>\n<\/ul>\n<\/div>
<\/span><\/div>Topics<\/span><\/h3>\nCity brands, strategic place branding and organizational development in place marketing<\/p>\n
Profile<\/span><\/h4>\nPlace marketing is a lever for self-confidently perceiving and shaping your own city.<\/b> Laura Ebeling is convinced of this. With her<\/span> holistic view <\/b>, the urban strategist recognizes the potential in cities, combines strategic guidelines with operational approaches and shows <\/span>how good ideas can be turned into feasible projects. <\/b> <\/p>\nLaura Ebeling believes in collaboration instead of silos – <\/b>and that responsibility should not be delegated, but should lie with all city stakeholders. <\/b>This perspective was shaped above all by her many years of project experience<\/b> at Hamburg Marketing GmbH and Stadtmanufaktur GmbH. <\/span> <\/p>\nIn her workshops and impulses, Laura Ebeling ensures that there is more than just knowledge: she provides starting points for practical application<\/b> and encourages people to get into action.<\/b><\/span><\/p>\n<\/div><\/div><\/div><\/span><\/div>Links and information:<\/h4>\n\n- LinkedIn profile<\/a><\/li>\n
- Download profile (PDF)<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i>Request Laura Ebeling<\/span><\/a><\/div><\/i>Learn more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Laura Ebeling as speaker and moderator<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i>Request Laura Ebeling<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>More about Laura Ebeling<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Experience<\/b><\/h4><\/div>\n- since 2024: Project management at Stadtmanufaktur GmbH<\/li>\n
- 2022 to 2024: Brand Manager at Payot Deutschland GmbH<\/li>\n
- 2021 to 2022: Strategy and brand management at Hamburg Marketing GmbH<\/li>\n
- 2021 to 2023: Master’s program “MBA City Marketing” in cooperation with the Bundesvereinigung City- und Stadtmarketing e.V.<\/li>\n
- 2018 to 2021: Bachelor’s degree in urban and regional management, Salzgitter<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
References<\/b><\/h4><\/div>\n- Project management at Stadtmanufaktur<\/li>\n
- Leading and moderating workshops with customers and stakeholders<\/li>\n
- Moderation and coordination of various participation formats for the Olympics in Hamburg<\/a><\/li>\n<\/ul>\n<\/div>
Place marketing is a lever for self-confidently perceiving and shaping your own city.<\/b> Laura Ebeling is convinced of this. With her<\/span> holistic view <\/b>, the urban strategist recognizes the potential in cities, combines strategic guidelines with operational approaches and shows <\/span>how good ideas can be turned into feasible projects. <\/b> <\/p>\n Laura Ebeling believes in collaboration instead of silos – <\/b>and that responsibility should not be delegated, but should lie with all city stakeholders. <\/b>This perspective was shaped above all by her many years of project experience<\/b> at Hamburg Marketing GmbH and Stadtmanufaktur GmbH. <\/span> <\/p>\n In her workshops and impulses, Laura Ebeling ensures that there is more than just knowledge: she provides starting points for practical application<\/b> and encourages people to get into action.<\/b><\/span><\/p>\n<\/div><\/div><\/div><\/span><\/div>Links and information:<\/h4>\n
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Laura Ebeling as speaker and moderator<\/h2><\/div>
<\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>More about Laura Ebeling<\/h2><\/div>
Experience<\/b><\/h4><\/div>
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References<\/b><\/h4><\/div>
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![\"Laura](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2024\/03\/Stadtmanufaktur-strategische-Beratung-laura-ebeling.jpg\" "\\"Stadtmanufaktur-strategic-consulting-laura-ebeling\\"")
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