CEO Circle “Medium-sized Cities”<\/h1><\/div><\/div><\/div>Information and review of the 4th CEO Circle “Medium-sized Cities” on April 22 and 23, 2026 in Tegernsee<\/h2><\/div><\/div><\/div><\/div><\/div><\/div>Success factors in place branding – between aspiration and reality<\/h3>\n<\/div>The 4th CEO Circle “Medium-sized Cities” at Lake Tegernsee focused on the question of what makes place branding effective today – between high expectations, scarce resources and complex municipal reality. To this end, we focused on four success factors: smart communication, strong alliances, resilient structures and reliable financing.<\/b><\/span><\/span> <\/p>\nIn addition to professional impulses and moderated discussions, the CEO Circle once again offered plenty of space for open exchange and work on specific challenges from our cities.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div>An event organized by:<\/p><\/h5><\/div>
![\"Logo](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/01\/stadtmanufaktur-logo-forum-stadtraumzukunft.png\")
<\/a><\/span><\/div><\/div>In cooperation with:<\/p><\/h5><\/div>
![](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27138%27%20height%3D%27138%27%20viewBox%3D%270%200%20138%20138%27%3E%3Crect%20width%3D%27138%27%20height%3D%27138%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>When?<\/h3><\/div>Start:
<\/strong>Wednesday, April 22 from 6 p.m.<\/p>\nEnd: <\/b>
Thursday, April 23 at 5 p.m.<\/p>\n<\/div><\/div><\/div>Where?<\/h3><\/div>Hotel and conference venue:
<\/b>Caro & Selig<\/p>\n
Restaurant for our dinner:
<\/b>Blyb. Restaurant <\/p>\n<\/div><\/div><\/div>Who?<\/h3><\/div>Decision-makers<\/b> from DACH cities with fewer than 100,000 inhabitants<\/p>\n
Host town:
<\/strong>Tegernsee Valley Tourism GmbH<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>The highlights at a glance<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>April 22, 2026<\/h6><\/div>Success through communication<\/strong><\/h3><\/div>“Almost there” – finishing is the wrong plan<\/h4><\/div>Impulse from Floko Ziebert<\/strong>
Chairman of the TTT Tourism Advisory Board and hotelier<\/h5><\/div>Floko Zibert understands places and organizations as a permanent process: development, change and incompleteness are not defects, but prerequisites for relevance. Stagnation occurs where people believe they are finished. <\/p>\n<\/div>
<\/i><\/i><\/span>Authenticity as an anchor of trust<\/span><\/a><\/h4><\/div>\nFor Ziebert, authenticity<\/strong> is not a marketing term, but an anchor of trust in uncertain times:<\/p>\n\n- Especially in the face of social uncertainty (war, AI, fear of the future), people need orientation.<\/li>\n
- Ziebert’s consequence: not just showing the “good”, but making contradictions visible, enabling real encounters.<\/li>\n
- The “moment of truth” arises precisely where aspiration and reality honestly meet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/i><\/i><\/span>Curating communication<\/span><\/a><\/h4><\/div>\nFor Zibert, communication<\/strong> is not an end in itself, but strategically curated:<\/p>\n\n- Not everything is actively communicated (e.g. educational and democratic work in the Blyb, he does not want to be accused of “fig leaf communication”).<\/li>\n
- Attitude: do first, then speak. Goal: Ensure credibility instead of generating attention at all costs. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
Information and review of the 4th CEO Circle “Medium-sized Cities” on April 22 and 23, 2026 in Tegernsee<\/h2><\/div><\/div><\/div><\/div><\/div><\/div>Success factors in place branding – between aspiration and reality<\/h3>\n<\/div>The 4th CEO Circle “Medium-sized Cities” at Lake Tegernsee focused on the question of what makes place branding effective today – between high expectations, scarce resources and complex municipal reality. To this end, we focused on four success factors: smart communication, strong alliances, resilient structures and reliable financing.<\/b><\/span><\/span> <\/p>\nIn addition to professional impulses and moderated discussions, the CEO Circle once again offered plenty of space for open exchange and work on specific challenges from our cities.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div>An event organized by:<\/p><\/h5><\/div>
<\/a><\/span><\/div><\/div>In cooperation with:<\/p><\/h5><\/div>
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>When?<\/h3><\/div>Start:
<\/strong>Wednesday, April 22 from 6 p.m.<\/p>\nEnd: <\/b>
Thursday, April 23 at 5 p.m.<\/p>\n<\/div><\/div><\/div>Where?<\/h3><\/div>Hotel and conference venue:
<\/b>Caro & Selig<\/p>\n
Restaurant for our dinner:
<\/b>Blyb. Restaurant <\/p>\n<\/div><\/div><\/div>Who?<\/h3><\/div>Decision-makers<\/b> from DACH cities with fewer than 100,000 inhabitants<\/p>\n
Host town:
<\/strong>Tegernsee Valley Tourism GmbH<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>The highlights at a glance<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>April 22, 2026<\/h6><\/div>Success through communication<\/strong><\/h3><\/div>“Almost there” – finishing is the wrong plan<\/h4><\/div>Impulse from Floko Ziebert<\/strong>
Chairman of the TTT Tourism Advisory Board and hotelier<\/h5><\/div>Floko Zibert understands places and organizations as a permanent process: development, change and incompleteness are not defects, but prerequisites for relevance. Stagnation occurs where people believe they are finished. <\/p>\n<\/div>
<\/i><\/i><\/span>Authenticity as an anchor of trust<\/span><\/a><\/h4><\/div>\nFor Ziebert, authenticity<\/strong> is not a marketing term, but an anchor of trust in uncertain times:<\/p>\n\n- Especially in the face of social uncertainty (war, AI, fear of the future), people need orientation.<\/li>\n
- Ziebert’s consequence: not just showing the “good”, but making contradictions visible, enabling real encounters.<\/li>\n
- The “moment of truth” arises precisely where aspiration and reality honestly meet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/i><\/i><\/span>Curating communication<\/span><\/a><\/h4><\/div>\nFor Zibert, communication<\/strong> is not an end in itself, but strategically curated:<\/p>\n\n- Not everything is actively communicated (e.g. educational and democratic work in the Blyb, he does not want to be accused of “fig leaf communication”).<\/li>\n
- Attitude: do first, then speak. Goal: Ensure credibility instead of generating attention at all costs. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
Success factors in place branding – between aspiration and reality<\/h3>\n<\/div>The 4th CEO Circle “Medium-sized Cities” at Lake Tegernsee focused on the question of what makes place branding effective today – between high expectations, scarce resources and complex municipal reality. To this end, we focused on four success factors: smart communication, strong alliances, resilient structures and reliable financing.<\/b><\/span><\/span> <\/p>\nIn addition to professional impulses and moderated discussions, the CEO Circle once again offered plenty of space for open exchange and work on specific challenges from our cities.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div>An event organized by:<\/p><\/h5><\/div>
<\/a><\/span><\/div><\/div>In cooperation with:<\/p><\/h5><\/div>
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>When?<\/h3><\/div>Start:
<\/strong>Wednesday, April 22 from 6 p.m.<\/p>\nEnd: <\/b>
Thursday, April 23 at 5 p.m.<\/p>\n<\/div><\/div><\/div>Where?<\/h3><\/div>Hotel and conference venue:
<\/b>Caro & Selig<\/p>\n
Restaurant for our dinner:
<\/b>Blyb. Restaurant <\/p>\n<\/div><\/div><\/div>Who?<\/h3><\/div>Decision-makers<\/b> from DACH cities with fewer than 100,000 inhabitants<\/p>\n
Host town:
<\/strong>Tegernsee Valley Tourism GmbH<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>The highlights at a glance<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>April 22, 2026<\/h6><\/div>Success through communication<\/strong><\/h3><\/div>“Almost there” – finishing is the wrong plan<\/h4><\/div>Impulse from Floko Ziebert<\/strong>
Chairman of the TTT Tourism Advisory Board and hotelier<\/h5><\/div>Floko Zibert understands places and organizations as a permanent process: development, change and incompleteness are not defects, but prerequisites for relevance. Stagnation occurs where people believe they are finished. <\/p>\n<\/div>
<\/i><\/i><\/span>Authenticity as an anchor of trust<\/span><\/a><\/h4><\/div>\nFor Ziebert, authenticity<\/strong> is not a marketing term, but an anchor of trust in uncertain times:<\/p>\n\n- Especially in the face of social uncertainty (war, AI, fear of the future), people need orientation.<\/li>\n
- Ziebert’s consequence: not just showing the “good”, but making contradictions visible, enabling real encounters.<\/li>\n
- The “moment of truth” arises precisely where aspiration and reality honestly meet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/i><\/i><\/span>Curating communication<\/span><\/a><\/h4><\/div>\nFor Zibert, communication<\/strong> is not an end in itself, but strategically curated:<\/p>\n\n- Not everything is actively communicated (e.g. educational and democratic work in the Blyb, he does not want to be accused of “fig leaf communication”).<\/li>\n
- Attitude: do first, then speak. Goal: Ensure credibility instead of generating attention at all costs. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
The 4th CEO Circle “Medium-sized Cities” at Lake Tegernsee focused on the question of what makes place branding effective today – between high expectations, scarce resources and complex municipal reality. To this end, we focused on four success factors: smart communication, strong alliances, resilient structures and reliable financing.<\/b><\/span><\/span> <\/p>\n In addition to professional impulses and moderated discussions, the CEO Circle once again offered plenty of space for open exchange and work on specific challenges from our cities.<\/p>\n<\/div> An event organized by:<\/p><\/h5><\/div> In cooperation with:<\/p><\/h5><\/div> Start: End: <\/b> Hotel and conference venue: Restaurant for our dinner: Decision-makers<\/b> from DACH cities with fewer than 100,000 inhabitants<\/p>\n Host town: Floko Zibert understands places and organizations as a permanent process: development, change and incompleteness are not defects, but prerequisites for relevance. Stagnation occurs where people believe they are finished. <\/p>\n<\/div> For Ziebert, authenticity<\/strong> is not a marketing term, but an anchor of trust in uncertain times:<\/p>\n For Zibert, communication<\/strong> is not an end in itself, but strategically curated:<\/p>\n<\/a><\/span><\/div>![](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/04\/logo-tegernsee.jpeg\"){kind=logo}
When?<\/h3><\/div>
<\/strong>Wednesday, April 22 from 6 p.m.<\/p>\n
Thursday, April 23 at 5 p.m.<\/p>\n<\/div><\/div><\/div>Where?<\/h3><\/div>
<\/b>Caro & Selig<\/p>\n
<\/b>Blyb. Restaurant <\/p>\n<\/div><\/div><\/div>Who?<\/h3><\/div>
<\/strong>Tegernsee Valley Tourism GmbH<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>The highlights at a glance<\/h2><\/div>
April 22, 2026<\/h6><\/div>
Success through communication<\/strong><\/h3><\/div>
“Almost there” – finishing is the wrong plan<\/h4><\/div>
Impulse from Floko Ziebert<\/strong>
Chairman of the TTT Tourism Advisory Board and hotelier<\/h5><\/div><\/i><\/i><\/span>Authenticity as an anchor of trust<\/span><\/a><\/h4><\/div>
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<\/i><\/i><\/span>Curating communication<\/span><\/a><\/h4><\/div>
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![](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/04\/florian-ziebert-ttt.jpeg\" "\\"florian-ziebert-ttt\\"")
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