Methodology and Consulting Expertise<\/h1><\/div><\/div><\/div>Strategic Processes for Place Branding and Urban Development \u2014 Transparent, Participatory, and Focused on Implementation<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Good ideas alone aren’t enough. Cities and communities need actionable strategies, strategically sound communication, and processes that engage people. That’s exactly where we come in. <\/h3>\n
We support projects in place branding and urban development\u2014from the initial analysis through public engagement and positioning to implementation. In doing so, we bring together government, politics, business, real estate stakeholders, culture, tourism, the urban community, and other partners. We clarify goals, roles, and next steps. This leads to strategies for cities, regions, and municipalities that are jointly supported and have a lasting impact. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our value proposition<\/p>\n<\/div>
We shape the future of cities<\/h2><\/div>With strategic vision, practical expertise, and fresh ideas, we generate momentum and get your city moving. Our goal: empowering people, shaping the future.<\/h3><\/div><\/i>Get to know us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\nOur consulting strengths<\/h2><\/div><\/div><\/div>Interdisciplinary<\/span> Perspective<\/p><\/div>We take a holistic view of cities<\/h3><\/div>S<\/span>City marketing and urban development encompass many areas: administration, politics, business, commerce, real estate, culture, tourism, and urban society. Our team<\/a> brings these perspectives together\u2014supported by a strong network<\/a>.<\/span><\/p>\n<\/div><\/div><\/div>Operational<\/span> Experience<\/p><\/div>We know how strategies work in practice<\/h3><\/div>We have hands-on experience\u2014gained over decades in place marketing, city management, communications, and urban development. That\u2019s why we can quickly identify which strategies and processes are realistically feasible. <\/p>\n<\/div><\/div><\/div>
Confident Use of Methods<\/p><\/div>
We choose the formats that best suit the goal<\/h3><\/div>Whether it\u2019s a workshop, a World Caf\u00e9, an idea sprint, a think tank, a survey, or a one-on-one conversation: for us, these formats are meaningful and successful when they help prioritize interests,<\/span> provide direction,<\/span> and lay a solid foundation for decision-making.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\u201cCities<\/b>are places of encounter, dialogue, and debate. Place branding and urban development must also follow this logic.\u201d<\/b><\/h3><\/div>Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>
<\/div><\/div><\/div>![](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2021\/07\/Stadtmanufaktur-strategische-Beratung-thorsten-kausch.jpg\" "\\"Stadtmanufaktur-strategic-consulting-thorsten-kausch\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our Methods in Action<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div>Coaching<\/strong><\/p>\n<\/div>for city management, center and district management<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Stakeholder management<\/strong><\/p>\n<\/div>for sustainable processes and successful projects<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Participation and co-creation<\/strong><\/p>\n<\/div>to accompany strategic processes<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Organizational development<\/strong><\/p>\n<\/div>for organizations involved in place branding and urban development<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Strategic communication<\/strong><\/p>\n<\/div>as part of the marketing strategy<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Activation of the city<\/strong><\/p>\n<\/div>as a conceptual approach for cities and urban spaces<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Methodologies:
Process and participation management<\/p><\/h2><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div><\/div><\/div>Stakeholder management<\/p>\n<\/div>
for efficient process control<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div><\/div><\/div>Participation procedure<\/strong><\/p>\n<\/div>to accompany strategic processes<\/p>\n<\/div>
<\/div><\/div>
Strategic Processes for Place Branding and Urban Development \u2014 Transparent, Participatory, and Focused on Implementation<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Good ideas alone aren’t enough. Cities and communities need actionable strategies, strategically sound communication, and processes that engage people. That’s exactly where we come in. <\/h3>\n
We support projects in place branding and urban development\u2014from the initial analysis through public engagement and positioning to implementation. In doing so, we bring together government, politics, business, real estate stakeholders, culture, tourism, the urban community, and other partners. We clarify goals, roles, and next steps. This leads to strategies for cities, regions, and municipalities that are jointly supported and have a lasting impact. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our value proposition<\/p>\n<\/div>
We shape the future of cities<\/h2><\/div>With strategic vision, practical expertise, and fresh ideas, we generate momentum and get your city moving. Our goal: empowering people, shaping the future.<\/h3><\/div><\/i>Get to know us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\nOur consulting strengths<\/h2><\/div><\/div><\/div>Interdisciplinary<\/span> Perspective<\/p><\/div>We take a holistic view of cities<\/h3><\/div>S<\/span>City marketing and urban development encompass many areas: administration, politics, business, commerce, real estate, culture, tourism, and urban society. Our team<\/a> brings these perspectives together\u2014supported by a strong network<\/a>.<\/span><\/p>\n<\/div><\/div><\/div>Operational<\/span> Experience<\/p><\/div>We know how strategies work in practice<\/h3><\/div>We have hands-on experience\u2014gained over decades in place marketing, city management, communications, and urban development. That\u2019s why we can quickly identify which strategies and processes are realistically feasible. <\/p>\n<\/div><\/div><\/div>
Confident Use of Methods<\/p><\/div>
We choose the formats that best suit the goal<\/h3><\/div>Whether it\u2019s a workshop, a World Caf\u00e9, an idea sprint, a think tank, a survey, or a one-on-one conversation: for us, these formats are meaningful and successful when they help prioritize interests,<\/span> provide direction,<\/span> and lay a solid foundation for decision-making.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\u201cCities<\/b>are places of encounter, dialogue, and debate. Place branding and urban development must also follow this logic.\u201d<\/b><\/h3><\/div>Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our Methods in Action<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div>Coaching<\/strong><\/p>\n<\/div>for city management, center and district management<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Stakeholder management<\/strong><\/p>\n<\/div>for sustainable processes and successful projects<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Participation and co-creation<\/strong><\/p>\n<\/div>to accompany strategic processes<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Organizational development<\/strong><\/p>\n<\/div>for organizations involved in place branding and urban development<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Strategic communication<\/strong><\/p>\n<\/div>as part of the marketing strategy<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Activation of the city<\/strong><\/p>\n<\/div>as a conceptual approach for cities and urban spaces<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Methodologies:
Process and participation management<\/p><\/h2><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div><\/div><\/div>Stakeholder management<\/p>\n<\/div>
for efficient process control<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div><\/div><\/div>Participation procedure<\/strong><\/p>\n<\/div>to accompany strategic processes<\/p>\n<\/div>
<\/div><\/div>
Good ideas alone aren’t enough. Cities and communities need actionable strategies, strategically sound communication, and processes that engage people. That’s exactly where we come in. <\/h3>\n
We support projects in place branding and urban development\u2014from the initial analysis through public engagement and positioning to implementation. In doing so, we bring together government, politics, business, real estate stakeholders, culture, tourism, the urban community, and other partners. We clarify goals, roles, and next steps. This leads to strategies for cities, regions, and municipalities that are jointly supported and have a lasting impact. <\/p>\n<\/div>
Our value proposition<\/p>\n<\/div>
We shape the future of cities<\/h2><\/div>With strategic vision, practical expertise, and fresh ideas, we generate momentum and get your city moving. Our goal: empowering people, shaping the future.<\/h3><\/div><\/i>Get to know us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\nOur consulting strengths<\/h2><\/div><\/div><\/div>Interdisciplinary<\/span> Perspective<\/p><\/div>We take a holistic view of cities<\/h3><\/div>S<\/span>City marketing and urban development encompass many areas: administration, politics, business, commerce, real estate, culture, tourism, and urban society. Our team<\/a> brings these perspectives together\u2014supported by a strong network<\/a>.<\/span><\/p>\n<\/div><\/div><\/div>Operational<\/span> Experience<\/p><\/div>We know how strategies work in practice<\/h3><\/div>We have hands-on experience\u2014gained over decades in place marketing, city management, communications, and urban development. That\u2019s why we can quickly identify which strategies and processes are realistically feasible. <\/p>\n<\/div><\/div><\/div>
Confident Use of Methods<\/p><\/div>
We choose the formats that best suit the goal<\/h3><\/div>Whether it\u2019s a workshop, a World Caf\u00e9, an idea sprint, a think tank, a survey, or a one-on-one conversation: for us, these formats are meaningful and successful when they help prioritize interests,<\/span> provide direction,<\/span> and lay a solid foundation for decision-making.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\u201cCities<\/b>are places of encounter, dialogue, and debate. Place branding and urban development must also follow this logic.\u201d<\/b><\/h3><\/div>Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our Methods in Action<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div>Coaching<\/strong><\/p>\n<\/div>for city management, center and district management<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Stakeholder management<\/strong><\/p>\n<\/div>for sustainable processes and successful projects<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Participation and co-creation<\/strong><\/p>\n<\/div>to accompany strategic processes<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Organizational development<\/strong><\/p>\n<\/div>for organizations involved in place branding and urban development<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Strategic communication<\/strong><\/p>\n<\/div>as part of the marketing strategy<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Activation of the city<\/strong><\/p>\n<\/div>as a conceptual approach for cities and urban spaces<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Methodologies:
Process and participation management<\/p><\/h2><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div><\/div><\/div>Stakeholder management<\/p>\n<\/div>
for efficient process control<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div><\/div><\/div>Participation procedure<\/strong><\/p>\n<\/div>to accompany strategic processes<\/p>\n<\/div>
<\/div><\/div>
With strategic vision, practical expertise, and fresh ideas, we generate momentum and get your city moving. Our goal: empowering people, shaping the future.<\/h3><\/div><\/i>Get to know us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\nOur consulting strengths<\/h2><\/div><\/div><\/div>Interdisciplinary<\/span> Perspective<\/p><\/div>We take a holistic view of cities<\/h3><\/div>S<\/span>City marketing and urban development encompass many areas: administration, politics, business, commerce, real estate, culture, tourism, and urban society. Our team<\/a> brings these perspectives together\u2014supported by a strong network<\/a>.<\/span><\/p>\n<\/div><\/div><\/div>Operational<\/span> Experience<\/p><\/div>We know how strategies work in practice<\/h3><\/div>We have hands-on experience\u2014gained over decades in place marketing, city management, communications, and urban development. That\u2019s why we can quickly identify which strategies and processes are realistically feasible. <\/p>\n<\/div><\/div><\/div>
Confident Use of Methods<\/p><\/div>
We choose the formats that best suit the goal<\/h3><\/div>Whether it\u2019s a workshop, a World Caf\u00e9, an idea sprint, a think tank, a survey, or a one-on-one conversation: for us, these formats are meaningful and successful when they help prioritize interests,<\/span> provide direction,<\/span> and lay a solid foundation for decision-making.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\u201cCities<\/b>are places of encounter, dialogue, and debate. Place branding and urban development must also follow this logic.\u201d<\/b><\/h3><\/div>Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our Methods in Action<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div>Coaching<\/strong><\/p>\n<\/div>for city management, center and district management<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Stakeholder management<\/strong><\/p>\n<\/div>for sustainable processes and successful projects<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Participation and co-creation<\/strong><\/p>\n<\/div>to accompany strategic processes<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Organizational development<\/strong><\/p>\n<\/div>for organizations involved in place branding and urban development<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Strategic communication<\/strong><\/p>\n<\/div>as part of the marketing strategy<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Activation of the city<\/strong><\/p>\n<\/div>as a conceptual approach for cities and urban spaces<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Methodologies:
Process and participation management<\/p><\/h2><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div><\/div><\/div>Stakeholder management<\/p>\n<\/div>
for efficient process control<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div><\/div><\/div>Participation procedure<\/strong><\/p>\n<\/div>to accompany strategic processes<\/p>\n<\/div>
<\/div><\/div>
Our consulting strengths<\/h2><\/div><\/div><\/div>Interdisciplinary<\/span> Perspective<\/p><\/div>We take a holistic view of cities<\/h3><\/div>S<\/span>City marketing and urban development encompass many areas: administration, politics, business, commerce, real estate, culture, tourism, and urban society. Our team<\/a> brings these perspectives together\u2014supported by a strong network<\/a>.<\/span><\/p>\n<\/div><\/div><\/div>Operational<\/span> Experience<\/p><\/div>We know how strategies work in practice<\/h3><\/div>We have hands-on experience\u2014gained over decades in place marketing, city management, communications, and urban development. That\u2019s why we can quickly identify which strategies and processes are realistically feasible. <\/p>\n<\/div><\/div><\/div>
Confident Use of Methods<\/p><\/div>
We choose the formats that best suit the goal<\/h3><\/div>Whether it\u2019s a workshop, a World Caf\u00e9, an idea sprint, a think tank, a survey, or a one-on-one conversation: for us, these formats are meaningful and successful when they help prioritize interests,<\/span> provide direction,<\/span> and lay a solid foundation for decision-making.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\u201cCities<\/b>are places of encounter, dialogue, and debate. Place branding and urban development must also follow this logic.\u201d<\/b><\/h3><\/div>Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our Methods in Action<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div>Coaching<\/strong><\/p>\n<\/div>for city management, center and district management<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Stakeholder management<\/strong><\/p>\n<\/div>for sustainable processes and successful projects<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Participation and co-creation<\/strong><\/p>\n<\/div>to accompany strategic processes<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Organizational development<\/strong><\/p>\n<\/div>for organizations involved in place branding and urban development<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Strategic communication<\/strong><\/p>\n<\/div>as part of the marketing strategy<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/a><\/span><\/div>Activation of the city<\/strong><\/p>\n<\/div>as a conceptual approach for cities and urban spaces<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Methodologies:
Process and participation management<\/p><\/h2><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div><\/div><\/div>Stakeholder management<\/p>\n<\/div>
for efficient process control<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/div><\/div><\/div>Participation procedure<\/strong><\/p>\n<\/div>to accompany strategic processes<\/p>\n<\/div>
<\/div><\/div>
Interdisciplinary<\/span> Perspective<\/p><\/div> S<\/span>City marketing and urban development encompass many areas: administration, politics, business, commerce, real estate, culture, tourism, and urban society. Our team<\/a> brings these perspectives together\u2014supported by a strong network<\/a>.<\/span><\/p>\n<\/div><\/div><\/div> Operational<\/span> Experience<\/p><\/div> We have hands-on experience\u2014gained over decades in place marketing, city management, communications, and urban development. That\u2019s why we can quickly identify which strategies and processes are realistically feasible. <\/p>\n<\/div><\/div><\/div> Confident Use of Methods<\/p><\/div> Whether it\u2019s a workshop, a World Caf\u00e9, an idea sprint, a think tank, a survey, or a one-on-one conversation: for us, these formats are meaningful and successful when they help prioritize interests,<\/span> provide direction,<\/span> and lay a solid foundation for decision-making.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div> Coaching<\/strong><\/p>\n<\/div> for city management, center and district management<\/p>\n<\/div> Stakeholder management<\/strong><\/p>\n<\/div> for sustainable processes and successful projects<\/p>\n<\/div> Participation and co-creation<\/strong><\/p>\n<\/div> to accompany strategic processes<\/p>\n<\/div> Organizational development<\/strong><\/p>\n<\/div> for organizations involved in place branding and urban development<\/p>\n<\/div> Strategic communication<\/strong><\/p>\n<\/div> as part of the marketing strategy<\/p>\n<\/div> Activation of the city<\/strong><\/p>\n<\/div> as a conceptual approach for cities and urban spaces<\/p>\n<\/div> Methodologies: Stakeholder management<\/p>\n<\/div> for efficient process control<\/p>\n<\/div> Participation procedure<\/strong><\/p>\n<\/div> to accompany strategic processes<\/p>\n<\/div>We take a holistic view of cities<\/h3><\/div>
We know how strategies work in practice<\/h3><\/div>
We choose the formats that best suit the goal<\/h3><\/div>
\u201cCities<\/b>are places of encounter, dialogue, and debate. Place branding and urban development must also follow this logic.\u201d<\/b><\/h3><\/div>
<\/span><\/div>Our Methods in Action<\/h2><\/div>
Process and participation management<\/p><\/h2><\/div>