{"id":9369,"date":"2021-06-28T11:54:02","date_gmt":"2021-06-28T09:54:02","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/urban-marketing\/"},"modified":"2026-01-21T11:31:43","modified_gmt":"2026-01-21T10:31:43","slug":"place-branding","status":"publish","type":"page","link":"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/","title":{"rendered":"Place branding"},"content":{"rendered":"

Place branding<\/h1><\/div>
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Strategies for marketing and positioning cities and regions<\/h2><\/div><\/div><\/div><\/div><\/div>
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Competition between cities, war of talents, economic growth: there are many reasons for marketing cities, urban spaces and regions.<\/h3>\n

It is clear that place branding is an opportunity – and a challenge. Above all, however, it is a question of knowledge and ability, of steering and doing. And: it’s not a question of if, but how. Because – like any brand – a city cannot not communicate. But it can communicate in a targeted and active way. If the brand is coherent in itself and the marketing strategies are precisely tailored and feasible.<\/p>\n<\/div>

As Stadtmanufaktur, we stand for structured brand processes, intensive strategic consulting and know-how from decades of operational brand management. We stand for sustainable, holistic solutions. <\/strong><\/p>\n<\/div><\/div><\/div>

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“We develop strategies. For sustainable and liveable cities, for culture, events and tourism in your city.”<\/h3><\/div>

Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>

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Our value proposition<\/p>\n<\/div>

We shape the future of cities<\/h2><\/div>

With strategic vision, practical expertise, and fresh ideas, we generate momentum and get your city moving. Our goal: empowering people, shaping the future.<\/h3><\/div>
<\/i>Get to know us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n
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What is your challenge?<\/p><\/h2><\/div>

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Place brand strategy<\/strong><\/h6><\/div>

Developing your city as a brand<\/strong><\/a><\/h4><\/div>

Cities and regions are competing for companies, skilled workers and tourists, for talent and investment. What is at stake here is nothing less than the future and sustainability. How do you survive in the competition between cities?<\/p>\n<\/div>

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<\/i>Find out more<\/span><\/a><\/div>
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City marketing<\/strong><\/h6><\/div>

Communicate <\/strong>with <\/b>success<\/b><\/a><\/b><\/h4><\/div>

Between smart city and social media, city marketing not only has to take on completely new tasks, but also a completely new role. We develop strategies for holistic and sustainable place marketing for you.<\/p>\n<\/div>

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<\/i>Find out more<\/span><\/a><\/div>
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Vision and storytelling<\/strong><\/h6><\/div>

Connecting ideas for the future of the city<\/a><\/b><\/h4><\/div>

Vision and storytelling are elementary instruments of place branding and urban development. They represent the essence of a city – and make potentials visible. Dare to look at the big picture with us.<\/p>\n<\/div>

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<\/i>Find out more<\/span><\/a><\/div>
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Destination marketing<\/strong><\/h6><\/div>

Being attractive for tourist<\/strong>s<\/strong><\/a><\/h4><\/div>

Hardly any tourism, too much tourism: how can cities and regions find sustainable tourism that is also widely accepted in the city? We say: with strategy and management in line with the city’s strengths.<\/p>\n<\/div>

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<\/i>Find out more<\/span><\/a><\/div>
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Touchpoint management<\/strong><\/h6><\/div>

Bringing the city brand to life<\/a><\/b><\/h4><\/div>

A city brand is not a campaign, but a lasting brand experience. Design and manage all contact points of your city brand with us – analog and digital, in everyday city life and in communication.<\/p>\n<\/div>

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<\/i>About touchpoint management<\/span><\/a><\/div>
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Place marketing<\/strong><\/h6><\/div>

Intensify economic development<\/a><\/b><\/h4><\/div>

Business, science, specialists, expats: location development requires a complex strategic basis, specific fields of action and a clear allocation of roles. Take advantage of our know-how and our network.<\/p>\n<\/div>

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MICE marketing<\/strong><\/h6><\/div>

Positioning in the convention segment<\/a><\/b><\/h4><\/div>

A clear positioning in MICE brings people and companies into contact with your location: There is great strategic and economic potential in MICE marketing. We identify your opportunities.<\/p>\n<\/div>

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Cultural strategy<\/b><\/h6><\/div>

Culture as a driver of urban development<\/a><\/b><\/h4><\/div>

Our cultural strategy experts will help you develop a comprehensive cultural strategy – for a distinctive cultural profile. Find out more about sustainable cultural development in cities.<\/p>\n<\/div>

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Cultural strategy<\/b><\/h6><\/div>

Growing with events<\/a><\/b><\/h4><\/div>

A holistic and sustainable event strategy can raise the profile of a city – and increase its attractiveness as a place to live and experience. Use the power of staging and develop your city into a stage.<\/p>\n<\/div>

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<\/i>Find out more<\/span><\/a><\/div>
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Our success stories:
Strategies with a future
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