{"id":9373,"date":"2021-08-01T15:03:45","date_gmt":"2021-08-01T13:03:45","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/urban-marketing\/city-marketing\/"},"modified":"2026-02-26T13:27:35","modified_gmt":"2026-02-26T12:27:35","slug":"city-marketing","status":"publish","type":"page","link":"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/city-marketing\/","title":{"rendered":"City marketing"},"content":{"rendered":"

Successful place marketing:
Consulting, strategies and concepts<\/h1><\/div>
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With our know-how and the potential of your city for successful place marketing<\/h2><\/div><\/div><\/div><\/div><\/div>

The challenge<\/p>\n<\/div>

What is the identity of your city?<\/h2><\/div>

Between smart city and social media, city marketing must not only take on completely new tasks, but also a completely new role: away from the divisional thinking of tourism first and city marketing only, away from slogans and logos and towards activating citizens, stakeholders and spaces. The basis for this is a new understanding of your city as a “house of content” – as a complex social entity full of content, ideas and identities. <\/p>\n

We develop strategies for holistic place marketing that takes up the core identity of your city or municipality – and brings it to life in concrete communication measures.<\/b><\/p>\n<\/div>

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“The days of ‘booklet printing’ and one-way communication are over. Place marketing means curation, cooperation and communication. <\/span>“<\/b><\/h3><\/div>

Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>

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Our approach<\/p>\n<\/div>

From communicator to curator, from strategy to strength<\/h2><\/div>

If you are responsible for place marketing and understand the changes driven by digitalization and globalization, you will inevitably develop a new understanding of what a “city” is – and how it communicates its identity.<\/p>\n

Successful place marketing depends on the strategic management of topics and communication measures<\/strong> as well as stakeholders and processes.<\/strong> Place marketing includes: Developing a profile, cultivating relationships and shaping experiences – dialogically, data-based and consistently from the perspective of the people who live, work, invest or visit here.<\/p>\n

We develop new approaches for marketing your city – and accompany you in your new role as curator of city events.<\/strong><\/p>\n<\/div>

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Our way of working<\/p>\n<\/div>

Your city as a “House of Content”<\/h2><\/div>

Real stories, exciting players, different districts: We are convinced that the city – and therefore place marketing – depends on Versatility is alive and well. But how and where do you communicate what? And which partners do you need at your side for authenticity and reach, both internally and externally? <\/span>Together with you, we will find the right answers.<\/span><\/p>\n

We stand for strategic place marketing, intensive and individual consulting and decades of expertise in the operational marketing of cities.<\/strong><\/p>\n<\/div>

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The Stadtmanufaktur competencies:<\/h4><\/div>