{"id":9373,"date":"2021-08-01T15:03:45","date_gmt":"2021-08-01T13:03:45","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/urban-marketing\/city-marketing\/"},"modified":"2026-06-17T17:47:37","modified_gmt":"2026-06-17T15:47:37","slug":"city-marketing","status":"publish","type":"page","link":"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/city-marketing\/","title":{"rendered":"City marketing"},"content":{"rendered":"

Successful place marketing:
Consulting, strategies and concepts<\/h1><\/div>
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With our know-how and the potential of your city for successful place marketing<\/h2><\/div><\/div><\/div><\/div><\/div>

The challenge<\/p>\n<\/div>

What is the identity of your city?<\/h2><\/div>

Between smart city and social media, city marketing must not only take on completely new tasks, but also a completely new role: away from the divisional thinking of tourism first and city marketing only, away from slogans and logos and towards activating citizens, stakeholders and spaces. The basis for this is a new understanding of your city as a “house of content” – as a complex social entity full of content, ideas and identities. <\/p>\n

We develop strategies for holistic place marketing that takes up the core identity of your city or municipality – and brings it to life in concrete communication measures.<\/b><\/p>\n<\/div>

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“The days of ‘booklet printing’ and one-way communication are over. Place marketing means curation, cooperation and communication. <\/span>“<\/b><\/h3><\/div>

Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>

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Our approach<\/p>\n<\/div>

From Strategy to Strength, from Communicator to Curator<\/h2><\/div>

The changes taking place in cities are real and fundamental: this transformation is driven by megatrends such as digitalization, urbanization, globalization, and individualization. This also means that those responsible for place marketing must develop a new understanding of what a \u201ccity\u201d is and must be\u2014and how all of this can be communicated in a way that fosters a sense of identity.<\/span> <\/p>\n

Update 2026: Place Marketing Is City Management <\/h4>\n

Modern place marketing involves managing strategies, strengths, and stakeholders<\/strong>.<\/strong> This also includes: developing a profile<\/a>, fostering relationships, shaping communication, and creating experiences\u2014in a dialogic, data-driven manner, and consistently from the perspective of the people who live, work, invest, or visit the city or region.<\/p>\n

As a strategy consulting firm and place marketing agency, we develop innovative and actionable approaches to marketing your city. And we support you in your new role as a curator of city life. <\/strong><\/p>\n<\/div>

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Our way of working<\/p>\n<\/div>

Your city as a “House of Content”<\/h2><\/div>

Real stories, fascinating people, diverse neighborhoods: We are convinced that a city\u2014and therefore also place marketing\u2014is shaped by Diversity is alive and well. But how and where do we communicate which topics in your city? And which partners do you need by your side to ensure authenticity and reach, both internally and externally? <\/span>Together with you, we’ll find the answers.<\/span><\/p>\n

We stand for strategic place marketing, intensive and individual consulting and decades of expertise in the operational marketing of cities.<\/strong><\/p>\n<\/div>

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The Stadtmanufaktur competencies:<\/h4><\/div>