{"id":9374,"date":"2021-09-26T12:12:17","date_gmt":"2021-09-26T10:12:17","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/urban-marketing\/mice-marketing\/"},"modified":"2025-04-10T13:45:57","modified_gmt":"2025-04-10T11:45:57","slug":"mice-marketing","status":"publish","type":"page","link":"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/mice-marketing\/","title":{"rendered":"MICE marketing"},"content":{"rendered":"

MICE marketing as a positioning advantage<\/h1><\/div>
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Together we will develop your city into a knowledge and convention hub<\/h2><\/div><\/div><\/div><\/div><\/div>

The challenge<\/p>\n<\/div>

What potential do conventions and conferences offer you?<\/h2><\/div>

Business and science are central pillars in the profiling of cities and regions: A clear positioning in the convention segment (MICE) brings decision-makers, multipliers and influencers into contact with a city. MICE marketing thus has the potential to activate a location holistically and achieve direct – also economic – effects. <\/p>\n

In our experience, many players lack awareness and a view of the diverse potential of MICE marketing. – Or the interaction between the service providers at a location could be improved. <\/strong><\/p>\n<\/div>

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\"Menschen<\/span><\/div>
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“Success in the MICE business requires: Trust, networking and cooperation.”<\/b><\/h3><\/div>

Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>

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Our approach<\/p>\n<\/div>

Using the know-how at the location<\/h2><\/div>

Successful convention locations are based on the trusting interaction of stakeholders from tourism, business and science. This requires a clear understanding of objectives and close cooperation. In other words, the success, reach and sustainability of MICE marketing are based on cooperation in terms of know-how, contacts and opportunities. <\/p>\n

Let’s work together to identify – and activate – the opportunities for meetings, incentives, conferences and trade fairs at your location.<\/strong><\/p>\n<\/div>

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Our way of working<\/p>\n<\/div>

From status quo to location advantage<\/h2><\/div>

The basis of our strategic consulting is a thorough analysis of the current situation: What does your location offer? What are the roles, structures and processes in the local MICE industry? Based on the as-is analysis, we delve into the to-be – towards a common understanding of objectives, specific fields of action and defined responsibilities. <\/p>\n

Strategic MICE management is derived from: <\/strong><\/p>\n