{"id":9390,"date":"2019-08-26T21:22:09","date_gmt":"2019-08-26T19:22:09","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/urban-marketing\/brand-strategy\/"},"modified":"2026-06-18T16:35:11","modified_gmt":"2026-06-18T14:35:11","slug":"place-brand-strategy","status":"publish","type":"page","link":"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/place-brand-strategy\/","title":{"rendered":"Place brand strategy"},"content":{"rendered":"

Your city as a brand<\/h1><\/div>
<\/div><\/div>

We establish place brands \u2013 strategically, analytically, sensitively<\/h2><\/div><\/div><\/div><\/div><\/div>

The challenge<\/p>\n<\/div>

Place brand: What does your city or region stand for?<\/h2><\/div>

Cities and regions are competing for residents, companies, skilled workers and travelers, for talent and investment. What is at stake here is nothing less than the future – and sustainability. How liveable is your city today and how will it be tomorrow? How do you stand up to the competition between cities and regions? And what is the real competitive advantage of your location? <\/p>\n

We develop answers for you – and a strong city brand that feels both real and appropriate for you, your partners, stakeholders and residents.<\/b><\/p>\n<\/div>

<\/div><\/div><\/div>
\"Elbphilharmonie<\/span><\/div>

City brands need more than just landmarks\u2014they need a true essence<\/p>\n<\/div>

<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div><\/div><\/div>

\u201cWe develop city brands that people can identify with. How do we do that? By not inventing what a city should stand for\u2014but by uncovering what already makes it strong.\u201d<\/b><\/h3><\/div>

Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>

<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>

Our approach<\/p>\n<\/div>

From the analysis to the answer<\/h2><\/div>

We are convinced that every city and region has its own character, its own strengths and arguments. These can be found in the history, the people and the economy. They can be found in the big picture and in the details. <\/p>\n

That’s why we don’t use a standard approach when it comes to developing place brands. Our strategic consulting always starts with you – and the very specific challenges and requirements of your location. <\/p>\n

Our goal: an attractive, credible city brand as a competitive advantage – and marketing your city or region with economic added value.<\/strong><\/p>\n<\/div>

<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div><\/div><\/div>

Our way of working<\/p>\n<\/div>

Listen, trust, achieve goals<\/h2><\/div>

Cities are multi-layered organisms in which social life and experience create real and virtual spaces: this creates urban maps with a unique DNA, full of visions of future cityscapes. In collaboration with the various stakeholders in your city, we work out these visions in the branding process – and hone them into ideas, concepts and goals. <\/p>\n

We stand for structured brand processes, intensive strategic consulting and know-how from decades of operational brand management.<\/strong><\/p>\n<\/div>

<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>

The Stadtmanufaktur competencies:<\/h4><\/div>