{"id":9399,"date":"2019-09-21T18:50:38","date_gmt":"2019-09-21T16:50:38","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/methodology\/organizational-development\/"},"modified":"2025-04-10T09:31:55","modified_gmt":"2025-04-10T07:31:55","slug":"organizational-development","status":"publish","type":"page","link":"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/methodology\/organizational-development\/","title":{"rendered":"Organizational development"},"content":{"rendered":"

Organizational development<\/h1><\/div>
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The right organization for the tasks of your city<\/h2><\/div><\/div><\/div><\/div><\/div>

Cities are changing – and with them the tasks and role of place branding. We provide strategic advice on which structure and organizational form fits your city’s DNA. <\/h4>\n<\/div>

Why are we talking about DNA here? Because it determines the marketing of a city and thus also the structure and organizational form that must enable such marketing. Structure follows strategy. <\/p>\n

In our experience, there are two key success factors in organizational development:<\/p>\n

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  1. Team involvement: The team must understand the change, think about it and actively help shape it.<\/li>\n
  2. The involvement of as many stakeholder groups as possible that are suitable for the positioning – i.e. also the cooperation of public and private stakeholders.<\/li>\n<\/ol>\n

    When we rethink organizations, it is always about internal and external structures. And it’s also about involving relevant place branding partners in committees and processes. A challenging act that we guide with our know-how and expertise. <\/strong><\/p>\n<\/div>

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    “The development of sustainable organizational structures is the great strength of our team.
    \nIt is our USP. ”<\/p><\/h3><\/div><\/div><\/div>

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    Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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    Place marketing thrives on dynamic change. Take advantage of this opportunity for your city. We are your partner for:<\/h3><\/div>