Place marketing to drive economic success<\/h1><\/div><\/div><\/div>Strategic advice on place marketing for cities, municipalities and regions<\/h2><\/div><\/div><\/div><\/div><\/div>The challenge<\/p>\n<\/div>
Attracting businesses and strengthening the economy<\/h2><\/div>Creating and retaining jobs, attracting and promoting companies, being attractive to managers and skilled workers – all of this can be supported by marketing the city and its location. With a strong city brand<\/a> that is highly attractive – and strategic business development. This is precisely where the major challenges lie: How do you market a city as a location? How do you establish effective interfaces between business, science and convention<\/a>, between companies, clusters and associations? <\/p>\nWe develop strategies and concepts for your place marketing. With creative approaches and concrete measures, we transform the strengths and potential of your city into locational advantages. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>![\"Strategy](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2021\/07\/milttonoy_event_achim_multhaupt8460.jpg\" "\\"milttonoy_event_achim_multhaupt8460\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div>“Recognizing potential is only the first step. What follows are: Cooperation, discussion platforms and established<\/span> Interfaces.<\/span>“<\/b><\/h3><\/div>Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Our approach<\/p>\n<\/div>
Understanding your city \u2013 and promoting it<\/h2><\/div>Place marketing is clearly about companies and economic development issues. It is about creating incentives for companies to settle here <\/b>– and strengthening the perception of the city as a business location<\/b>. In the meantime, “soft” location factors such as quality of life or culture<\/a> are just as important as “hard” arguments – especially when addressing managers and specialists.<\/span> <\/p>\nLocation development also means promoting business and science –<\/strong> in other words, forming clusters and cooperating with trade associations, institutions or the Chamber of Industry and Commerce. Conferences and congresses<\/b> can also be a means of achieving objectives: Making attractiveness visible, attracting know-how, promoting innovation. <\/p>\nFor us, place marketing means seeing the big picture – and developing individual place marketing concepts and recommendations for action for your location.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our way of working<\/p>\n<\/div>
Analysis, consulting and concepts for place marketing – from experience<\/h2><\/div>Understanding connections, recognizing structures, drawing conclusions: We go down this path with you and for your goals. Together, we develop your role and your fields of action in location development and business promotion. <\/p>\n
We stand for intensive consulting and operational experience in place branding and politics. Find out more about us.<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>The Stadtmanufaktur competencies:<\/h4><\/div>- <\/i><\/span>\n
Strategic advice on place marketing<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Strategic location development<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Workshops – moderation and implementation<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Stakeholder management<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Identification and activation of relevant stakeholders<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Concepts for cooperation and partner models<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Process control and support<\/p>\n<\/div><\/li><\/ul>
<\/div><\/div><\/div><\/div><\/div>Our consulting for strong place marketing<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Strengths analysis<\/b><\/h5><\/div>Our strategic consulting is based on extensive as-is analyses to understand and visualize the interrelationships, hierarchies and processes in your city. Next Steps: Identify potentials, initiate changes – and communicate with strategy. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Convincing process control<\/strong><\/h5><\/div>Behind every good strategy lies a detailed, well thought-out and formulated process that defines the procedure and responsibilities. We ensure open communication and clarity in execution. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Effective stakeholder management<\/strong><\/h5><\/div>You do not act alone in and for your city – that has advantages and disadvantages. Successful place marketing needs the explicit support of politicians and the broad acceptance of key stakeholders. We support you on the path to strategic stakeholder management.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Actionable communication measures<\/b><\/h5><\/div>We develop realistic marketing strategies and communication measures that fit your goals and keep an eye on your budget. That is our claim and our promise to you. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our success stories:
Strategies with a future
<\/b><\/h2><\/div>![\"Pedestrians](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/05\/gelsenkirchen-innenstadt-transformation-stadtmanufaktur-credit-joerg-moeller-pixabay.jpg\" "\\"gelsenkirchen-city-center-transformation-citymanufaktur-credit-joerg-moeller-pixabay\\"")
<\/span><\/div>Gelsenkirchen: Transformation of the city center<\/a><\/h3><\/div>Low purchasing power, vacancies and competition in the conurbation: Gelsenkirchen's city center needs transformation. We prepare the feasibility study, involve the urban community and develop an operational roadmap plus city center profile. <\/p><\/div>
LEARN MORE<\/span><\/i><\/a><\/div><\/div><\/li>\n![\"Stores](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27748%27%20viewBox%3D%270%200%201000%20748%27%3E%3Crect%20width%3D%271000%27%20height%3D%27748%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" "\\"quickborn-retail-concept-")
<\/span><\/div>Quickborn: Retail concept with acquisition strategy<\/a><\/h3><\/div>Quickborn wants to strengthen its city center and local supply locations in a targeted manner. To this end, we are developing a strong retail and gastronomy concept with a clear settlement and acquisition strategy for five central locations in the town. <\/p><\/div>
Strategic advice on place marketing for cities, municipalities and regions<\/h2><\/div><\/div><\/div><\/div><\/div>The challenge<\/p>\n<\/div>
Attracting businesses and strengthening the economy<\/h2><\/div>Creating and retaining jobs, attracting and promoting companies, being attractive to managers and skilled workers – all of this can be supported by marketing the city and its location. With a strong city brand<\/a> that is highly attractive – and strategic business development. This is precisely where the major challenges lie: How do you market a city as a location? How do you establish effective interfaces between business, science and convention<\/a>, between companies, clusters and associations? <\/p>\nWe develop strategies and concepts for your place marketing. With creative approaches and concrete measures, we transform the strengths and potential of your city into locational advantages. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div>“Recognizing potential is only the first step. What follows are: Cooperation, discussion platforms and established<\/span> Interfaces.<\/span>“<\/b><\/h3><\/div>Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Our approach<\/p>\n<\/div>
Understanding your city \u2013 and promoting it<\/h2><\/div>Place marketing is clearly about companies and economic development issues. It is about creating incentives for companies to settle here <\/b>– and strengthening the perception of the city as a business location<\/b>. In the meantime, “soft” location factors such as quality of life or culture<\/a> are just as important as “hard” arguments – especially when addressing managers and specialists.<\/span> <\/p>\nLocation development also means promoting business and science –<\/strong> in other words, forming clusters and cooperating with trade associations, institutions or the Chamber of Industry and Commerce. Conferences and congresses<\/b> can also be a means of achieving objectives: Making attractiveness visible, attracting know-how, promoting innovation. <\/p>\nFor us, place marketing means seeing the big picture – and developing individual place marketing concepts and recommendations for action for your location.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our way of working<\/p>\n<\/div>
Analysis, consulting and concepts for place marketing – from experience<\/h2><\/div>Understanding connections, recognizing structures, drawing conclusions: We go down this path with you and for your goals. Together, we develop your role and your fields of action in location development and business promotion. <\/p>\n
We stand for intensive consulting and operational experience in place branding and politics. Find out more about us.<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>The Stadtmanufaktur competencies:<\/h4><\/div>- <\/i><\/span>\n
Strategic advice on place marketing<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Strategic location development<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Workshops – moderation and implementation<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Stakeholder management<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Identification and activation of relevant stakeholders<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Concepts for cooperation and partner models<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Process control and support<\/p>\n<\/div><\/li><\/ul>
<\/div><\/div><\/div><\/div><\/div>Our consulting for strong place marketing<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Strengths analysis<\/b><\/h5><\/div>Our strategic consulting is based on extensive as-is analyses to understand and visualize the interrelationships, hierarchies and processes in your city. Next Steps: Identify potentials, initiate changes – and communicate with strategy. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Convincing process control<\/strong><\/h5><\/div>Behind every good strategy lies a detailed, well thought-out and formulated process that defines the procedure and responsibilities. We ensure open communication and clarity in execution. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Effective stakeholder management<\/strong><\/h5><\/div>You do not act alone in and for your city – that has advantages and disadvantages. Successful place marketing needs the explicit support of politicians and the broad acceptance of key stakeholders. We support you on the path to strategic stakeholder management.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Actionable communication measures<\/b><\/h5><\/div>We develop realistic marketing strategies and communication measures that fit your goals and keep an eye on your budget. That is our claim and our promise to you. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our success stories:
Strategies with a future
<\/b><\/h2><\/div>- <\/span><\/div>
Gelsenkirchen: Transformation of the city center<\/a><\/h3><\/div>Low purchasing power, vacancies and competition in the conurbation: Gelsenkirchen's city center needs transformation. We prepare the feasibility study, involve the urban community and develop an operational roadmap plus city center profile. <\/p><\/div>
LEARN MORE<\/span><\/i><\/a><\/div><\/div><\/li>\n- <\/span><\/div>
Quickborn: Retail concept with acquisition strategy<\/a><\/h3><\/div>Quickborn wants to strengthen its city center and local supply locations in a targeted manner. To this end, we are developing a strong retail and gastronomy concept with a clear settlement and acquisition strategy for five central locations in the town. <\/p><\/div>
The challenge<\/p>\n<\/div>
Attracting businesses and strengthening the economy<\/h2><\/div>Creating and retaining jobs, attracting and promoting companies, being attractive to managers and skilled workers – all of this can be supported by marketing the city and its location. With a strong city brand<\/a> that is highly attractive – and strategic business development. This is precisely where the major challenges lie: How do you market a city as a location? How do you establish effective interfaces between business, science and convention<\/a>, between companies, clusters and associations? <\/p>\nWe develop strategies and concepts for your place marketing. With creative approaches and concrete measures, we transform the strengths and potential of your city into locational advantages. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div>“Recognizing potential is only the first step. What follows are: Cooperation, discussion platforms and established<\/span> Interfaces.<\/span>“<\/b><\/h3><\/div>Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Our approach<\/p>\n<\/div>
Understanding your city \u2013 and promoting it<\/h2><\/div>Place marketing is clearly about companies and economic development issues. It is about creating incentives for companies to settle here <\/b>– and strengthening the perception of the city as a business location<\/b>. In the meantime, “soft” location factors such as quality of life or culture<\/a> are just as important as “hard” arguments – especially when addressing managers and specialists.<\/span> <\/p>\nLocation development also means promoting business and science –<\/strong> in other words, forming clusters and cooperating with trade associations, institutions or the Chamber of Industry and Commerce. Conferences and congresses<\/b> can also be a means of achieving objectives: Making attractiveness visible, attracting know-how, promoting innovation. <\/p>\nFor us, place marketing means seeing the big picture – and developing individual place marketing concepts and recommendations for action for your location.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our way of working<\/p>\n<\/div>
Analysis, consulting and concepts for place marketing – from experience<\/h2><\/div>Understanding connections, recognizing structures, drawing conclusions: We go down this path with you and for your goals. Together, we develop your role and your fields of action in location development and business promotion. <\/p>\n
We stand for intensive consulting and operational experience in place branding and politics. Find out more about us.<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>The Stadtmanufaktur competencies:<\/h4><\/div>- <\/i><\/span>\n
Strategic advice on place marketing<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Strategic location development<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Workshops – moderation and implementation<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Stakeholder management<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Identification and activation of relevant stakeholders<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Concepts for cooperation and partner models<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Process control and support<\/p>\n<\/div><\/li><\/ul>
<\/div><\/div><\/div><\/div><\/div>Our consulting for strong place marketing<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Strengths analysis<\/b><\/h5><\/div>Our strategic consulting is based on extensive as-is analyses to understand and visualize the interrelationships, hierarchies and processes in your city. Next Steps: Identify potentials, initiate changes – and communicate with strategy. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Convincing process control<\/strong><\/h5><\/div>Behind every good strategy lies a detailed, well thought-out and formulated process that defines the procedure and responsibilities. We ensure open communication and clarity in execution. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Effective stakeholder management<\/strong><\/h5><\/div>You do not act alone in and for your city – that has advantages and disadvantages. Successful place marketing needs the explicit support of politicians and the broad acceptance of key stakeholders. We support you on the path to strategic stakeholder management.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Actionable communication measures<\/b><\/h5><\/div>We develop realistic marketing strategies and communication measures that fit your goals and keep an eye on your budget. That is our claim and our promise to you. <\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our success stories:
Strategies with a future
<\/b><\/h2><\/div>- <\/span><\/div>
Gelsenkirchen: Transformation of the city center<\/a><\/h3><\/div>Low purchasing power, vacancies and competition in the conurbation: Gelsenkirchen's city center needs transformation. We prepare the feasibility study, involve the urban community and develop an operational roadmap plus city center profile. <\/p><\/div>
LEARN MORE<\/span><\/i><\/a><\/div><\/div><\/li>\n- <\/span><\/div>
Quickborn: Retail concept with acquisition strategy<\/a><\/h3><\/div>Quickborn wants to strengthen its city center and local supply locations in a targeted manner. To this end, we are developing a strong retail and gastronomy concept with a clear settlement and acquisition strategy for five central locations in the town. <\/p><\/div>
Creating and retaining jobs, attracting and promoting companies, being attractive to managers and skilled workers – all of this can be supported by marketing the city and its location. With a strong city brand<\/a> that is highly attractive – and strategic business development. This is precisely where the major challenges lie: How do you market a city as a location? How do you establish effective interfaces between business, science and convention<\/a>, between companies, clusters and associations? <\/p>\n We develop strategies and concepts for your place marketing. With creative approaches and concrete measures, we transform the strengths and potential of your city into locational advantages. <\/b><\/p>\n<\/div> Thorsten Kausch, Managing Director of Stadtmanufaktur<\/p>\n<\/div> Our approach<\/p>\n<\/div> Place marketing is clearly about companies and economic development issues. It is about creating incentives for companies to settle here <\/b>– and strengthening the perception of the city as a business location<\/b>. In the meantime, “soft” location factors such as quality of life or culture<\/a> are just as important as “hard” arguments – especially when addressing managers and specialists.<\/span> <\/p>\n Location development also means promoting business and science –<\/strong> in other words, forming clusters and cooperating with trade associations, institutions or the Chamber of Industry and Commerce. Conferences and congresses<\/b> can also be a means of achieving objectives: Making attractiveness visible, attracting know-how, promoting innovation. <\/p>\n For us, place marketing means seeing the big picture – and developing individual place marketing concepts and recommendations for action for your location.<\/strong><\/p>\n<\/div> Our way of working<\/p>\n<\/div> Understanding connections, recognizing structures, drawing conclusions: We go down this path with you and for your goals. Together, we develop your role and your fields of action in location development and business promotion. <\/p>\n We stand for intensive consulting and operational experience in place branding and politics. Find out more about us.<\/a><\/strong><\/p>\n<\/div> Strategic advice on place marketing<\/p>\n<\/div><\/li> Strategic location development<\/p>\n<\/div><\/li> Workshops – moderation and implementation<\/p>\n<\/div><\/li> Stakeholder management<\/p>\n<\/div><\/li> Identification and activation of relevant stakeholders<\/p>\n<\/div><\/li> Concepts for cooperation and partner models<\/p>\n<\/div><\/li> Process control and support<\/p>\n<\/div><\/li><\/ul> Our strategic consulting is based on extensive as-is analyses to understand and visualize the interrelationships, hierarchies and processes in your city. Next Steps: Identify potentials, initiate changes – and communicate with strategy. <\/p>\n<\/div> Behind every good strategy lies a detailed, well thought-out and formulated process that defines the procedure and responsibilities. We ensure open communication and clarity in execution. <\/p>\n<\/div> You do not act alone in and for your city – that has advantages and disadvantages. Successful place marketing needs the explicit support of politicians and the broad acceptance of key stakeholders. We support you on the path to strategic stakeholder management.<\/p>\n<\/div> We develop realistic marketing strategies and communication measures that fit your goals and keep an eye on your budget. That is our claim and our promise to you. <\/p>\n<\/div> Low purchasing power, vacancies and competition in the conurbation: Gelsenkirchen's city center needs transformation. We prepare the feasibility study, involve the urban community and develop an operational roadmap plus city center profile. <\/p><\/div> Quickborn wants to strengthen its city center and local supply locations in a targeted manner. To this end, we are developing a strong retail and gastronomy concept with a clear settlement and acquisition strategy for five central locations in the town. <\/p><\/div><\/span><\/div>“Recognizing potential is only the first step. What follows are: Cooperation, discussion platforms and established<\/span> Interfaces.<\/span>“<\/b><\/h3><\/div>
Understanding your city \u2013 and promoting it<\/h2><\/div>
Analysis, consulting and concepts for place marketing – from experience<\/h2><\/div>
The Stadtmanufaktur competencies:<\/h4><\/div>
Our consulting for strong place marketing<\/h2><\/div>
Strengths analysis<\/b><\/h5><\/div>
Convincing process control<\/strong><\/h5><\/div>
Effective stakeholder management<\/strong><\/h5><\/div>
Actionable communication measures<\/b><\/h5><\/div>
Our success stories:
Strategies with a future
<\/b><\/h2><\/div><\/span><\/div>Gelsenkirchen: Transformation of the city center<\/a><\/h3><\/div>
![\"Stores](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/11\/quickborn-einzelhandelskonzept-stadtmanufaktur-e1776424854501.jpg\" "\\"quickborn-retail-concept-")
Quickborn: Retail concept with acquisition strategy<\/a><\/h3><\/div>
![\"Runder](\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/12\/runder-tisch-nachtleben-nachbarschaft-hamburg-stadtmanufaktur-header.jpeg\" "\\"round-table-nightlife-neighborhood-hamburg-stadtmanufaktur-header\\"")
<\/span><\/div>