{"id":9421,"date":"2021-10-02T10:08:30","date_gmt":"2021-10-02T08:08:30","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/strategic-consulting\/urban-marketing\/cultural-strategy\/"},"modified":"2026-02-24T15:05:12","modified_gmt":"2026-02-24T14:05:12","slug":"cultural-strategy","status":"publish","type":"page","link":"https:\/\/www.stadtmanufaktur.com\/en\/consulting\/place-branding\/cultural-strategy\/","title":{"rendered":"Cultural strategy"},"content":{"rendered":"

Cultural strategy for cities<\/h1><\/div>
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A strong cultural brand shapes the city and the city brand. We support the cultural strategy process in your city.<\/h2><\/div><\/div><\/div><\/div><\/div>

The challenge<\/p>\n<\/div>

Highly political, diverse, influential: managing culture as a USP<\/h2><\/div>

A city is full of culture(s) – high culture and subculture, everyday culture and lifestyle. We at Stadtmanufaktur subscribe to UNESCO’s broad concept of culture and recognize the complexity of “culture” that shapes a city. <\/p>\n

As experts <\/b>For strategy development and place branding<\/a>, we also see the forces of influence that affect the urban cultural fabric: subsidies for selected venues, dominant district culture, overpowering cultural drivers versus alternative cultural scenes.<\/p>\n

We know: Creating a coherent cultural strategy for a city is at least as complex as the concept of culture itself. How do you balance the structure of culture(s), where is the focus, who is involved and how? <\/b>Cultural strategy is a highly political process – with clear goals: Creating identity, strengthening the city’s profile, connecting society.<\/b><\/p>\n<\/div>

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\"Elbphilharmonie<\/span><\/div>
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Culture shapes the cityscape and coexistence – as demonstrated by cultural beacons such as the Elbphilharmonie Hamburg<\/p>\n<\/div>

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In its broadest sense, culture can be seen as the totality of the unique spiritual, material, intellectual and emotional aspects that characterize a society or social group. This includes not only art and literature, but also ways of life, basic human rights, value systems, traditions and beliefs. <\/em><\/p>\n

UNESCO concept of culture, defined in 1982 at the World Conference on Cultural Policy<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>

“The cultural strategy is a major steering element of urban policy. You can’t take culture seriously enough as a driving force.“<\/b><\/h3><\/div>

Isabell K\u00f6ster, expert for cultural strategy at Stadtmanufaktur<\/p>\n<\/div>

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Our approach<\/p>\n<\/div>

Identifying new opportunities, managing claims<\/h2><\/div>

We develop a cultural strategy alongside your city – closely linked to what your city stands for or wants to stand for. In doing so, we focus on the enormous potential of culture: culture is part of the city’s DNA, it is an expression of urban society, it opens up new opportunities in destination marketing<\/a>, in event strategy<\/a> and for the city brand<\/a> itself. <\/p>\n

In other words, a successful cultural strategy results in a cultural brand with positive interactions for the entire city. <\/b>It is also always about<\/span><\/span> assigning individual stakeholder groups a role in the new overall concept and communicating their benefits to them. Therefore <\/span><\/span><\/span>Cultural strategy:<\/span><\/p>\n