{"id":9514,"date":"2021-10-02T12:04:53","date_gmt":"2021-10-02T10:04:53","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/strategic-consulting\/urban-marketing\/event-strategy\/"},"modified":"2025-04-10T13:45:43","modified_gmt":"2025-04-10T11:45:43","slug":"event-strategy","status":"publish","type":"page","link":"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/event-strategy\/","title":{"rendered":"Event strategy"},"content":{"rendered":"

Event strategy: Your city as a stage<\/h1><\/div>
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Harness the power of staging – with an effective and far-sighted event strategy<\/h2><\/div><\/div><\/div><\/div><\/div>

The challenge<\/p>\n<\/div>

City as stage vs. city as backdrop<\/h2><\/div>

Cities are in competition: whether as a business location, shopping destination, home or tourist destination. Competition can be tough – and the coronavirus pandemic has made it even tougher and more complex. In order to survive this competition, a clear profile is needed that builds on a city’s DNA and focuses on its strengths. <\/p>\n

Events and functions can make a relevant contribution to such a unique positioning. <\/span>They can be used to bring public spaces and urban reference points to life, generate positive emotions and activate identification processes. But how do we make the transition from the city as a passive <\/span>“<\/span>Backdrop<\/span>“<\/span> to the strategic staging of a city as a stage?<\/span><\/p>\n

We have answers to this crucial question – and<\/b> design holistic event strategies for cities, urban spaces and regions.<\/b><\/p>\n<\/div>

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Photo: City of L\u00fcnen, Erlebnis.Raum L\u00fcnen, participation event<\/p>\n<\/div>

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“Cities are great stages for urban society.”<\/b><\/h3><\/div>

Julia Staron, Project Manager Event Strategy<\/p>\n<\/div>

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Our approach<\/p>\n<\/div>

A staging choreography – sustainable and sensitive<\/h2><\/div>

The power of staging gives spaces new, unfamiliar functions; they become a stage for a diverse society and an expression of the city brand. Cities can benefit greatly from this. <\/p>\n

However, an unsustainable, insensitive “eventization” of public space also leads to controversy and rejection: open-air events, for example, can result in increased noise and waste, damage to vegetation and restrictions on use. What follows are conflicts within the population and between event organizers and the administration. <\/span><\/p>\n

So what do residents want? Which event formats are connecting, enriching and integrating? Which events offer the greatest benefit, preferably without emissions and restrictions? – This is exactly where we at Stadtmanufaktur come in: For us, the balance between<\/span> identification and economic value <\/span><\/span>sustainability and success of an urban event strategy.<\/span><\/span> <\/p>\n

We develop a choreography for you that plays with urban spaces according to different formats and needs – and at the same time connects them with the overall staging of a city. This is our contribution to <\/b> Positioning your location as an attractive place to live, work and experience.<\/b><\/p>\n<\/div>

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Our way of working<\/p>\n<\/div>

Recognizing – and using – the match between identity and events<\/h2><\/div>

Our overarching goal is to make all facets of the city – from architecture and events to institutions and citizens – visible as strengths and thus tangible.
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Based on this vision as well as the requirements and strategic goals of your city, we develop a concept of “City as Stage” for you. This also includes the development of a <\/span> concrete evaluation grid. This allows you to check transparently and strategically whether and when event content fits in with your city’s identity, <\/span><\/span>and when not.<\/p>\n

Take advantage of our analytical and <\/strong>consulting strength and our expertise in the strategic and operational marketing and staging of cities.<\/b> of cities.<\/strong><\/p>\n<\/div>

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The Stadtmanufaktur competencies:<\/h4><\/div>