{"id":10682,"date":"2025-02-04T19:20:36","date_gmt":"2025-02-04T18:20:36","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/jupiter-hamburg-creative-interim-use-as-a-model-for-the-future\/"},"modified":"2026-02-23T15:59:08","modified_gmt":"2026-02-23T14:59:08","slug":"jupiter-hamburg-creative-interim-use-as-a-model-for-the-future","status":"publish","type":"post","link":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/jupiter-hamburg-creative-interim-use-as-a-model-for-the-future\/","title":{"rendered":"Jupiter Hamburg: Creative interim use as a model for the future"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:20px;--awb-margin-bottom-large:15px;--awb-spacing-left-large:20px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">The largest creative interim use in Germany<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Vacancies and structural change also affect the big players &#8211; the big cities and the big properties. In the former Karstadt Sport directly at Hamburg&#8217;s main railway station, a creative interim use has been created that shows how cityscape-defining properties can be revitalized: <a href=\"https:\/\/www.jupiter.hamburg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jupiter Hamburg<\/a>, which will open in 2022. <\/p>\n<p><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">Louisa Schwope and Celina Behn from <a href=\"https:\/\/kreativgesellschaft.org\/\">Hamburg Kreativ Gesellschaft<\/a> <\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\"> present Germany&#8217;s largest creative interim use in<\/span> the Stadtkantine web talk.<span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\"> <strong>Here we report on the background and lessons learned from the project.<\/strong><\/span><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:5%;--awb-margin-top-large:15px;--awb-spacing-right-large:38.4%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:38.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-right:50px;--awb-padding-bottom:50px;--awb-padding-left:50px;--awb-bg-color:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-color-hover:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_1);--awb-border-left:5px;--awb-border-style:solid;--awb-width-large:90%;--awb-margin-top-large:60px;--awb-spacing-right-large:2.1333333333333%;--awb-margin-bottom-large:60px;--awb-spacing-left-large:2.1333333333333%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\" data-bg=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\"><strong>Successful project for: Urban transformation<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><h5 class=\"\" style=\"--fontsize: 21; line-height: 1.5; --minfontsize: 21;\" data-fontsize=\"21\" data-lineheight=\"31.5px\"><strong>Presented by: <\/strong>Louisa Schwope and Celina Behn, Hamburg Kreativ Gesellschaft<\/h5>\n<h5 class=\"\" style=\"--fontsize: 21; line-height: 1.5; --minfontsize: 21;\" data-fontsize=\"21\" data-lineheight=\"31.5px\"><strong>Key facts about the project:<\/strong><\/h5>\n<ul>\n<li><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">Project start: 2021<\/span><\/li>\n<li>Opening: 2022<\/li>\n<li>Size: <span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">8,000 square meters, 6 floors plus roof terrace<\/span><\/li>\n<li>Funding: <strong>Frei_Fl\u00e4che<\/strong> funding program of the Free and Hanseatic City of Hamburg<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\"><h2 class=\"fusion-title-heading title-heading-left fusion-live-editable medium-editor-element\" role=\"textbox\" contenteditable=\"true\" spellcheck=\"false\" data-inline-parent-cid=\"4\" data-inline-override-color=\"text_color\" data-inline-override-font-size=\"font_size\" data-inline-override-line-height=\"line_height\" data-inline-override-letter-spacing=\"letter_spacing\" data-inline-override-tag=\"size\" data-toolbar=\"full\" data-param=\"element_content\" data-medium-editor-element=\"true\" aria-multiline=\"true\" data-medium-editor-editor-index=\"5\" data-placeholder=\"Your Content Goes Here\" data-lt-tmp-id=\"lt-164582\" data-gramm=\"false\" data-medium-focused=\"true\">&#8220;A creative planet for Hamburg&#8221;<\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><a href=\"https:\/\/www.jupiter.hamburg\/\" target=\"_blank\" rel=\"noopener\">Jupiter Hamburg<\/a> opened in 2021 and is one of the most ambitious interim use projects in Germany: the &#8220;creative planet for Hamburg&#8221; offers 8,000 square meters and six floors of interim use space for the creative industry &#8211; for exhibitions, coworking spaces, thinking and discussion rooms and pop-up stores.<\/p>\n<p>The Jupiter is in a prominent location in Hamburg &#8211; at the transition from the main train station to the city center. When Karstadt Sport left the <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/revitalization-instead-of-vacancy-tried-and-tested-strategies-for-large-properties\/\">large property<\/a> in 2020 and further vacancies were added in the wake of the coronavirus pandemic, the city of Hamburg had to act: The <a href=\"https:\/\/kreativgesellschaft.org\/immobilien-stadtentwicklung\/frei_flaeche\/\" target=\"_blank\" rel=\"noopener\">Frei_Fl\u00e4che: Space for creative interim use<\/a> funding program was created. <\/p>\n<p><a href=\"https:\/\/kreativgesellschaft.org\/\" target=\"_blank\" rel=\"noopener\">Hamburg Kreativ Gesellschaft<\/a> is responsible for managing the interim use projects from the funding program. In February 2025, the two Frei_Fl\u00e4che project managers Louisa Schwope and Celina Behn reported on their experiences in our Stadtkantine web talk.<\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:var(--awb-custom_color_2);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.2;--awb-testimonial-text-text-transform:none;--awb-backgroundcolor:var(--awb-custom18);--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;--awb-testimonial-text-font-family:&quot;Lato&quot;;--awb-testimonial-text-font-style:normal;--awb-testimonial-text-font-weight:400;--awb-name-company-font-family:&quot;Lato&quot;;--awb-name-company-font-style:normal;--awb-name-company-font-weight:400;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-right no-avatar\" style=\"--awb-avatar-size:0px;\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8220;Pop-up stores, exhibitions, coworking space, space for thinking and discussion &#8211; Hamburg&#8217;s best-known shopping street will become the site of the largest creative interim use in Germany.&#8221;<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>www.jupiter.hamburg<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">The goal: Use vacancies creatively &#8211; revitalize real estate<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Originally financed from coronavirus funds, the project has been funded from the city budget since 2023. The main goal: to fill vacant spaces with creative industry players and thus revitalize the city centre. Artists, designers, architects, game developers and many other creative minds use the space to implement innovative projects.  <\/p>\n<p>This is not a rental model; instead, only flat-rate operating and ancillary costs are paid. Vacancy costs are avoided for owners, the space is positively used and communicated &#8211; and long-term prospective tenants can continue to view the space.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"463\" alt=\"Jupiter Hamburg: The only department store that makes you richer\" title=\"jupiter-hamburg-zwischennutzung-website\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/jupiter-hamburg-zwischennutzung-website.png\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/jupiter-hamburg-zwischennutzung-website.png\" class=\"lazyload img-responsive wp-image-8778\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27463%27%20viewBox%3D%270%200%20800%20463%27%3E%3Crect%20width%3D%27800%27%20height%3D%27463%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/jupiter-hamburg-zwischennutzung-website-200x116.png 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/jupiter-hamburg-zwischennutzung-website-400x232.png 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/jupiter-hamburg-zwischennutzung-website-600x347.png 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/jupiter-hamburg-zwischennutzung-website.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:16px;\"><p class=\"p1\">The only department store that makes you richer. &#8211; The exhibition areas of Jupiter Hamburg are freely accessible to the public <\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">Art, dance, fashion, education: diversity on six floors<\/h3><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>The Jupiter Hamburg is based on a well thought-out and multi-layered utilization concept:<\/p>\n<ul>\n<li>First floor: fashion, design, retail and caf\u00e9<\/li>\n<li>1st floor: urban art and dance, open meeting place for young people<\/li>\n<li>2nd floor: Art, fashion and circular economy (3D printing, tailoring)<\/li>\n<li>3rd floor: changing program and exhibitions (architecture, building culture)<\/li>\n<li>4th floor: offers for children and school classes (theater, history, 3D printing)<\/li>\n<li>5th floor: bar, music and culture (event areas, table tennis, materials management)<\/li>\n<li>Roof terrace: event venue with a view over Hamburg<\/li>\n<\/ul>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:5%;--awb-margin-top-large:15px;--awb-spacing-right-large:38.4%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:38.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-right:50px;--awb-padding-bottom:50px;--awb-padding-left:50px;--awb-bg-color:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-color-hover:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-size:cover;--awb-border-color:var(--awb-color5);--awb-border-left:5px;--awb-border-style:solid;--awb-width-large:90%;--awb-margin-top-large:60px;--awb-spacing-right-large:2.1333333333333%;--awb-margin-bottom-large:60px;--awb-spacing-left-large:2.1333333333333%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\" data-bg=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">Knowledge for future makers<\/h3><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p>Our newsletter on place branding and urban development \u2013 in your mailbox every 3 months.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-no fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.stadtmanufaktur.com\/en\/newsletter-registration\/\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Subscribe now<\/span><\/a><\/div><\/div><\/div><\/div>\n<div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">Jupiter Hamburg: Lessons Learned<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>We summarize the lessons learned from the Stadtkantine to <a href=\"https:\/\/www.jupiter.hamburg\/\" target=\"_blank\" rel=\"noopener\">Jupiter Hamburg<\/a> for you. Because the city is what we make of it together.<\/p>\n<p>This motto is not only lived by <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/about-us\/\" target=\"_blank\" rel=\"noopener\">us at Stadtmanufaktur<\/a>, but also by all the speakers who<span style=\"background-color: rgba(0, 0, 0, 0);\"> inspire<\/span> <span style=\"background-color: rgba(0, 0, 0, 0);\">us in our Stadtkantine web talk (until the end of 2025) with<\/span><span style=\"background-color: rgba(0, 0, 0, 0);\"> their successful projects and their commitment to <\/span><a href=\"https:\/\/www.stadtmanufaktur.com\/en\/consulting\/urban-development\/\" target=\"_blank\" rel=\"noopener\" style=\"background-color: rgba(0, 0, 0, 0);\">urban transformation<\/a><span style=\"background-color: rgba(0, 0, 0, 0);\">, <\/span><a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/urban-development\/city-centre-development\/\" target=\"_blank\" rel=\"noopener\" style=\"background-color: rgba(0, 0, 0, 0);\">city center development<\/a><span style=\"background-color: rgba(0, 0, 0, 0);\"> and <\/span><a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/urban-development\/concepts-for-key-properties\/\" target=\"_blank\" rel=\"noopener\" style=\"background-color: rgba(0, 0, 0, 0);\">innovative real estate use in inner cities<\/a>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">The most important findings at a glance<\/h3><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\"><strong>It must remain exciting<\/strong><\/h5><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Interim uses must initially attract many visitors &#8211; and remain exciting in the long term with a <b>constantly changing program and new events<\/b>.<\/p>\n<ul>\n<li>Success always depends on fresh concepts and events.<\/li>\n<li>Every new concept and every new interim user brings their own community with them. An &#8220;alternating floor&#8221;, where usage changes regularly, continuously attracts new groups of visitors. <\/li>\n<li>Intensive support and supervision of interim use by a permanent team on site increases the attractiveness.<\/li>\n<li>Some days of the week (especially Monday\/Tuesday) are less busy, but the users have made a conscious decision not to close, as the place serves as a retreat (e.g. during strikes or waiting times).<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\"><b>Location and utilization concept complement each other<\/b><\/h5><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><ul>\n<li>A familiar use such as shopping and gastronomy on the first floor alleviates fears of contact, as visitors are familiar with this type of use from department stores.<\/li>\n<li>The central location at the main station was decisive for the success and frequency.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\"><strong>Diversity pays off &#8211; for users too<\/strong><\/h5><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><span style=\"background-color: var(--awb-bg-color-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">In addition to typical target groups such as residents, tourists and commuters, communities were specifically addressed, including:<\/span><\/p>\n<ul>\n<li><strong>Young people<\/strong> through projects such as the Hip-Hop Academy, who otherwise often feel pushed out of city centers.<\/li>\n<li><strong>Migrant communities<\/strong> that use the space for events and exhibitions (e.g. &#8220;Black-Owned Brands&#8221; on the first floor).<\/li>\n<li><strong>technology and gaming scene,<\/strong> which was attracted by festivals and exhibitions.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\"><b>Suitable framework conditions for all sides<\/b><\/h5><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><ul>\n<li>Package deals with tested contract templates, brokerage platforms and flat-rate costs make implementation easier.<\/li>\n<li>An intermediary between owners and tenants is essential.<\/li>\n<li>Interim uses should be implemented for less than five years within the framework of existing permits &#8211; an amendment application is only worthwhile for longer periods.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:21;--minFontSize:21;line-height:1.5;\"><strong>Nothing works without communication &#8211; in politics and in the city<\/strong><\/h5><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><ul>\n<li>Accompanying communication and advertising are important for the realignment of the property, possibly also through paid cooperation.<\/li>\n<li>Political will and support in the background are key factors.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">Polis Award 2024 for the Jupiter Hamburg<\/h2><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Jupiter Hamburg impressively demonstrates how <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/urban-development\/concepts-for-key-properties\/\" target=\"_blank\" rel=\"noopener\">new usage concepts for large properties<\/a> can revitalize and enrich city centres and urban communities: <strong>Diversity, creativity and constant renewal make Jupiter Hamburg a place of experience with a future. <\/strong>And the Jupiter is just one of several projects in the Frei_Fl\u00e4chen in Hamburg funding program.<\/p>\n<p>According to the Hamburg Kreativ Gesellschaft, never before has a municipality invested so much money to enable creative interim uses. With success: in 2024, Jupiter Hamburg won the <a href=\"https:\/\/www.polis-award.com\/gewinner\/gewinner-2024\/\" target=\"_blank\" rel=\"noopener\">Polis Award in the &#8220;Reactivated Centers&#8221; category.<\/a><\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-2\" style=\"--awb-textcolor:var(--awb-custom_color_2);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.2;--awb-testimonial-text-text-transform:none;--awb-backgroundcolor:var(--awb-custom18);--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;--awb-testimonial-text-font-family:&quot;Lato&quot;;--awb-testimonial-text-font-style:normal;--awb-testimonial-text-font-weight:400;--awb-name-company-font-family:&quot;Lato&quot;;--awb-name-company-font-style:normal;--awb-name-company-font-weight:400;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-right no-avatar\" style=\"--awb-avatar-size:0px;\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8220;Already 22,000 m\u00b2 less vacant space and more than 60 ideas on how to use it. We are transforming Hamburg into temporary studios, exhibition spaces, co-working spaces and production sites.&#8221;<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Hamburg Creative Society<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"600\" alt=\"A large poster with Geist ist geil in the window of Jupiter Hamburg\" title=\"jupiter-hamburg-intermediate-use-spirit-is-awesome\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/jupiter-hamburg-zwischennutzung-geist-ist-geil.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/jupiter-hamburg-zwischennutzung-geist-ist-geil.jpeg\" class=\"lazyload img-responsive wp-image-8788\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/jupiter-hamburg-zwischennutzung-geist-ist-geil-200x150.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/jupiter-hamburg-zwischennutzung-geist-ist-geil-400x300.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/jupiter-hamburg-zwischennutzung-geist-ist-geil-600x450.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/02\/jupiter-hamburg-zwischennutzung-geist-ist-geil.jpeg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-margin-top:0px;\"><p><span style=\"font-family: var(--awb-text-font-family); font-size: 16px; font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\" data-fusion-font=\"true\">Image credit: Hamburg Kreativ Gesellschaft, jupiter.hamburg<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vacancies and structural change also affect the big players &#8211; the big cities and the big properties. In the former Karstadt Sport directly at Hamburg&#8217;s main railway station, Jupiter Hamburg has been demonstrating how sustainable interim use can succeed since 2022. <\/p>\n","protected":false},"author":6,"featured_media":8768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138,124],"tags":[],"class_list":["post-10682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-city-marketing","category-stadtkantine-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jupiter Hamburg: Creative interim use as a model for the future<\/title>\n<meta name=\"description\" content=\"Vacancy and structural change in Hamburg: In the former Karstadt Sport, Jupiter Hamburg shows how sustainable interim use can succeed.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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