{"id":10691,"date":"2024-06-18T09:42:31","date_gmt":"2024-06-18T07:42:31","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/stakeholder-management-for-major-projects-the-key-to-success\/"},"modified":"2025-06-08T15:13:26","modified_gmt":"2025-06-08T13:13:26","slug":"stakeholder-management-for-major-projects-the-key-to-success","status":"publish","type":"post","link":"https:\/\/www.stadtmanufaktur.com\/en\/stakeholder-management-for-major-projects-the-key-to-success\/","title":{"rendered":"Stakeholder management for major projects: The key to success"},"content":{"rendered":"

Stakeholder management is a key task in projects<\/h2><\/div>

Why do certain projects in cities succeed, but why do others, with even more potential, fail? <\/span>Everyone <\/span><\/span>is familiar with this phenomenon in relation to projects \u2013 whether in companies, associations or in urban \/ urban society contexts. <\/span> But why is this the case, what is behind it and what options are there to change it? In this article, we look at the classification of stakeholder management as a key task for the successful implementation of projects. <\/span><\/p>\n<\/div>

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Abstract:<\/strong><\/p>\n

It is an established tool for construction or urban development projects: the formal involvement of stakeholders with the aim of creating acceptance and minimizing objections so as not to prolong the process. Thorsten Kausch, Managing Director of Stadtmanufaktur, looks at the opportunities of stakeholder management in the context of large-scale projects and major events <\/b>such as state garden shows and the Capital of Culture. <\/p>\n<\/div><\/div><\/div><\/div>

Stakeholder management: definition and starting position<\/h2><\/div>

What is stakeholder management?<\/h3><\/div>

The term stakeholder management<\/a> refers to the process of identifying, analysing, evaluating and involving all persons or stakeholder groups that are affected by or can influence the activities, decisions or success of a project, organization or initiative.<\/p>\n

Stakeholder management aims to understand the interests, needs, expectations and concerns of stakeholders, to involve them where possible in order to build a positive relationship with them and to support the achievement of the project’s or organization’s goals. This is based on strategic communication<\/a> geared towards these stakeholder groups, which differs from or includes general public relations work for projects.<\/b><\/p>\n<\/div>

Relevance of stakeholders in terms of content vs. process<\/h3><\/div>

The stakeholders have different perspectives. At the same time, however, they also have different relevance with regard to the project. It is important to differentiate between relevance in terms of content<\/b> and relevance in terms of process<\/b>. While substantive relevance relates to the topics that the stakeholders consider to be more or less important, process relevance involves assessing the person and their potential impact in both a positive and negative sense – regardless of the formal and informal role of the respective head or institution. <\/span><\/p>\n<\/div>

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Reason why: Why stakeholder management pays off<\/h2><\/div>

Strategic stakeholder management helps to minimize the risk of a project, promote success, strengthen legitimacy and build long-term relationships with the relevant interest groups. It is therefore a key to successful urban development and the realization of projects and ideas. <\/b><\/p>\n

At the same time, a lack of stringent stakeholder management represents a major process risk.<\/b> This exists above all in inadequate communication, when stakeholders are not or inadequately informed and therefore do not feel heard. This leads to mistrust, resistance and conflicts, as in the example of the Stuttgart 21 project. At the same time, well-designed and proactive stakeholder management can activate forces, ensure quality, create alliances and thus overcome obstacles or break down resistance. <\/p>\n<\/div>

“Projects don’t fail because of the idea, but because of the processes.”<\/div><\/div><\/span><\/blockquote>
Thorsten Kausch, Managing Director of Stadtmanufaktur<\/strong><\/span><\/div><\/div><\/div><\/div>

Major projects and events: seize opportunities, minimize risks with stakeholder management<\/h2><\/div>

View from above: Benefits of major projects for cities<\/h3><\/div>

Major events such as state garden shows or Capitals of Culture offer cities a wide range of opportunities. They offer the opportunity, <\/p>\n