{"id":17539,"date":"2026-04-15T09:04:41","date_gmt":"2026-04-15T07:04:41","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/?p=17539"},"modified":"2026-02-24T10:19:53","modified_gmt":"2026-02-24T09:19:53","slug":"identity-instead-of-image-why-place-marketing-must-think-from-the-inside-out","status":"publish","type":"post","link":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/","title":{"rendered":"Identity beats image: Why place marketing must think from the inside out"},"content":{"rendered":"

Image vs. identity \u2013 what’s the difference?<\/h2><\/div>

In place marketing<\/a>, we often talk about image – the image that a city or neighborhood projects to the outside world. It is quickly told, striking, emotionally charged. Image thrives on contrasts, clear messages and reach. <\/b>But this is precisely where its risk lies: it remains on the surface. <\/b>It is dependent on media staging and the echo of the outside world. Short-lived, vulnerable, susceptible to crises.<\/p>\n

Identity, on the other hand, is something else. <\/b>Identity is deep. It is rooted in lived experiences, in shared values, in negotiation processes between people. Identity grows – and it grows from the inside out. <\/span><\/p>\n

If you want to seriously shape the future in place marketing, you have to take the path of identity. Away from glossy brochures and towards a search for clues:<\/b> What holds the people in a neighborhood together? What is their common denominator? What makes a neighborhood resilient when things get difficult?<\/p>\n

It is not enough just to list functions: living, working, shopping, leisure. Every city centre fulfills these purposes. But why do people stay?<\/b> Why do they identify with a place – so much so that they stand up for it, defend it, associate themselves with it?<\/p>\n<\/div>

<\/div><\/div>

Abstract:<\/strong><\/h3><\/div>

Julia Staron examines the question of why communicating an image in place marketing is not (or no longer) enough.<\/strong> She also takes a look at her home district of St. Pauli in Hamburg: What is the strength of this neighborhood, which has to deal with violence and conflict on a daily basis?<\/p>\n

Julia Staron identifies the unifying identity of St. Pauli <\/strong>and shows what place marketing and neighbourhood development can learn from it.<\/p>\n<\/div><\/div><\/div><\/div>

Place marketing: The answer lies in identity – not image<\/h2><\/div>

Hamburg’s St. Pauli district is a good example of the power of identity<\/strong>. Seen from the outside, it is a colorful, contradictory place: red light and religion, clubs and churches, scene and social work, left-wing activism and tourist exploitation logic. A district that has to deal with violence, poverty, noise, gentrification and conflict on a daily basis. And yet – or perhaps precisely because of this – St. Pauli radiates a tremendous strength.<\/strong> This strength is not a myth. It is real, tangible, alive.<\/p>\n

As a resident and entrepreneur in St. Pauli, I can say that we asked ourselves where this strength comes from. How can a neighborhood with so many social, cultural and political contrasts function? What is the unifying element?<\/p>\n<\/div>

\"People<\/span><\/div>

What unites the people of Hamburg St. Pauli – despite all the problems, even in the nightlife?<\/p>\n<\/div>

The answer was surprisingly clear: freedom.<\/h3><\/div>

Freedom as a core value – not as a political slogan, but as a practiced attitude. At St. Pauli, freedom means you can be who you want to be. <\/b>You don’t have to like your neighbor, but you stand up for him when his freedom is threatened. It’s a silent consensus. Not carved in stone, but anchored in everyday life. And yes, there are disputes – about the limits of this freedom, about rules and impositions. But there is this common denominator. This shared identity. <\/b><\/p>\n<\/div>

\n

“If you seriously want to shape the future in place marketing, you have to take the path of identity. Away from glossy brochures and towards a search for clues: What holds the people in a neighborhood together? What is their common denominator? What makes a neighborhood resilient when things get difficult?”<\/p>\n<\/div><\/div><\/span><\/blockquote>

Julia Staron, project manager at the Stadtmanufaktur<\/strong><\/span><\/div><\/div><\/div><\/div>
\"Glowing<\/span><\/div>

What makes a city or a neighborhood strong? Hamburg St. Pauli has found its answer: Freedom as a lived attitude<\/p>\n<\/div>

Identity as the foundation of a resilient neighborhood<\/h2><\/div>

A neighborhood – in the best sense of the word – is not just a place, but a feeling. A social space where people meet, respect each other, argue, celebrate and help. And it is precisely here that the difference to a mere image becomes clear. Image is like a mask – beautiful, but interchangeable. Identity is like a face – with wrinkles, scars, expression, depth. <\/b><\/p>\n<\/div>

\n

“Image is like a mask – beautiful, but interchangeable. Identity is like a face – with wrinkles, scars, expression, depth.”<\/p>\n<\/div><\/div><\/span><\/blockquote>

Julia Staron, project manager at the Stadtmanufaktur<\/strong><\/span><\/div><\/div><\/div><\/div>

Even supposed weaknesses are part of it. Violence in a neighborhood also shows its defensiveness. Economic poverty often produces strong cohesion. A complex, confusing diversity makes real freedoms possible. Much is a question of perspective. <\/span>The art of place marketing lies in not looking away – but listening. Not to smooth – but to understand. And: not to exaggerate – but to translate. <\/b><\/p>\n<\/div>

\"Graffiti<\/span><\/div>

The graffiti with “Water is a Human Right” at the Millerntor stadium in Hamburg St. Pauli also shows freedom as a lived attitude<\/p>\n<\/div>

A neighborhood that knows its identity can develop strength from it<\/h3><\/div>

It can communicate credibly, develop real narratives<\/a>, have a touristic effect, but also promote social cohesion. It becomes a neighborhood – a term that means more than just an address. A neighborhood is a place that has meaning. <\/b>For the people who live there. For guests who come back. For children who grow up there.<\/p>\n

And quite practically: I can also buy sneakers anywhere – online, in the outlet, in the pedestrian zone. But I go to a particular store in the neighborhood because there is more to it than the product: the encounter, history, atmosphere, friction. The person becomes part of the experience. And that makes all the difference. <\/b><\/p>\n<\/div>

<\/div><\/div>

Knowledge for future makers<\/h3><\/div>

Our newsletter on place branding and urban development \u2013 in your mailbox every 3 months.<\/p>\n<\/div>

<\/div>
<\/i>Subscribe now<\/span><\/a><\/div><\/div><\/div><\/div>\n

Place marketing must strengthen identity, not manage image<\/h2><\/div>

We have to design and accompany places in such a way that people say: This is where I want to be. This is the right place for me. This is where I stay. This is not achieved with slogans, but with attitude. Not with advertising campaigns, but with genuine relationship management. <\/b>Not from the outside in – but always from the inside out.<\/p>\n

Because only what is right on the inside can have an effect on the outside. And only those who understand themselves will be understood.<\/p>\n<\/div>

\n

“The art of place marketing is not to look away – but to listen. Not to smooth – but to understand. And: not to exaggerate – but to translate.”<\/p>\n<\/div><\/div><\/span><\/blockquote>

Julia Staron, project manager at the Stadtmanufaktur<\/strong><\/span><\/div><\/div><\/div><\/div>
<\/div>

Image credit: Unsplash<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Image vs. identity – what’s the difference? Julia Staron uses the example of her home district of St. Pauli to show how cities and districts can find their identity and turn it into a strength. For more resilience, more attitude and more outward appeal. <\/p>\n","protected":false},"author":10,"featured_media":17584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138],"tags":[],"class_list":["post-17539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-city-marketing"],"yoast_head":"\nIdentity instead of image: what this means for place marketing<\/title>\n<meta name=\"description\" content=\"Julia Staron uses the example of Hamburg's St. Pauli district to show how cities and neighborhoods can turn their identity into a strength - for greater radiance and resilience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identity instead of image: what this means for place marketing\" \/>\n<meta property=\"og:description\" content=\"Julia Staron uses the example of Hamburg's St. Pauli district to show how cities and neighborhoods can turn their identity into a strength - for greater radiance and resilience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Die Stadtmanufaktur\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Stadtmanufaktur\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-15T07:04:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/02\/millerntorstadion-st-pauli-quartier-identitaet-dennis-schmidt-cn5RuYfqj9c-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"796\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Staron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Staron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/magazin\\\/city-marketing-identity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/magazin\\\/city-marketing-identity\\\/\"},\"author\":{\"name\":\"Julia Staron\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#\\\/schema\\\/person\\\/8d73e9b5ba163769ffc969c7bc0ec8de\"},\"headline\":\"Identity beats image: Why place marketing must think from the inside out\",\"datePublished\":\"2026-04-15T07:04:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/magazin\\\/city-marketing-identity\\\/\"},\"wordCount\":4076,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/magazin\\\/city-marketing-identity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/millerntorstadion-st-pauli-quartier-identitaet-dennis-schmidt-cn5RuYfqj9c-unsplash.jpg\",\"articleSection\":[\"City marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/magazin\\\/city-marketing-identity\\\/\",\"url\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/magazin\\\/city-marketing-identity\\\/\",\"name\":\"Identity instead of image: what this means for place marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/magazin\\\/city-marketing-identity\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/magazin\\\/city-marketing-identity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/millerntorstadion-st-pauli-quartier-identitaet-dennis-schmidt-cn5RuYfqj9c-unsplash.jpg\",\"datePublished\":\"2026-04-15T07:04:41+00:00\",\"description\":\"Julia Staron uses the example of Hamburg's St. Pauli district to show how cities and neighborhoods can turn their identity into a strength - for greater radiance and resilience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/magazin\\\/city-marketing-identity\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/magazin\\\/city-marketing-identity\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/magazin\\\/city-marketing-identity\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/millerntorstadion-st-pauli-quartier-identitaet-dennis-schmidt-cn5RuYfqj9c-unsplash.jpg\",\"contentUrl\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/millerntorstadion-st-pauli-quartier-identitaet-dennis-schmidt-cn5RuYfqj9c-unsplash.jpg\",\"width\":1200,\"height\":796,\"caption\":\"View of the Millerntor stadium and the St. Pauli district in Hamburg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/magazin\\\/city-marketing-identity\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Identity beats image: Why place marketing must think from the inside out\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/\",\"name\":\"Die Stadtmanufaktur\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#organization\",\"name\":\"Die Stadtmanufaktur\",\"url\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/stm-favicon.jpg\",\"contentUrl\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/stm-favicon.jpg\",\"width\":255,\"height\":255,\"caption\":\"Die Stadtmanufaktur\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Stadtmanufaktur\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/stadtmanufaktur\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCXCyYTSS8rrzr1eC_KuQnyw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/en\\\/#\\\/schema\\\/person\\\/8d73e9b5ba163769ffc969c7bc0ec8de\",\"name\":\"Julia Staron\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/julia-staron-stadtmanufaktur-magazin-200x200.jpeg\",\"url\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/julia-staron-stadtmanufaktur-magazin-200x200.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.stadtmanufaktur.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/julia-staron-stadtmanufaktur-magazin-200x200.jpeg\",\"caption\":\"Julia Staron\"},\"description\":\"is project manager at Stadtmanufaktur, artist and neighbourhood manager in the BID Reeperbahn in Hamburg\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Identity instead of image: what this means for place marketing","description":"Julia Staron uses the example of Hamburg's St. Pauli district to show how cities and neighborhoods can turn their identity into a strength - for greater radiance and resilience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/","og_locale":"en_US","og_type":"article","og_title":"Identity instead of image: what this means for place marketing","og_description":"Julia Staron uses the example of Hamburg's St. Pauli district to show how cities and neighborhoods can turn their identity into a strength - for greater radiance and resilience.","og_url":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/","og_site_name":"Die Stadtmanufaktur","article_publisher":"https:\/\/www.facebook.com\/Stadtmanufaktur","article_published_time":"2026-04-15T07:04:41+00:00","og_image":[{"width":1200,"height":796,"url":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/02\/millerntorstadion-st-pauli-quartier-identitaet-dennis-schmidt-cn5RuYfqj9c-unsplash.jpg","type":"image\/jpeg"}],"author":"Julia Staron","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Julia Staron","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/#article","isPartOf":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/"},"author":{"name":"Julia Staron","@id":"https:\/\/www.stadtmanufaktur.com\/en\/#\/schema\/person\/8d73e9b5ba163769ffc969c7bc0ec8de"},"headline":"Identity beats image: Why place marketing must think from the inside out","datePublished":"2026-04-15T07:04:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/"},"wordCount":4076,"publisher":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/#organization"},"image":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/02\/millerntorstadion-st-pauli-quartier-identitaet-dennis-schmidt-cn5RuYfqj9c-unsplash.jpg","articleSection":["City marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/","url":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/","name":"Identity instead of image: what this means for place marketing","isPartOf":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/#primaryimage"},"image":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/02\/millerntorstadion-st-pauli-quartier-identitaet-dennis-schmidt-cn5RuYfqj9c-unsplash.jpg","datePublished":"2026-04-15T07:04:41+00:00","description":"Julia Staron uses the example of Hamburg's St. Pauli district to show how cities and neighborhoods can turn their identity into a strength - for greater radiance and resilience.","breadcrumb":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/#primaryimage","url":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/02\/millerntorstadion-st-pauli-quartier-identitaet-dennis-schmidt-cn5RuYfqj9c-unsplash.jpg","contentUrl":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/02\/millerntorstadion-st-pauli-quartier-identitaet-dennis-schmidt-cn5RuYfqj9c-unsplash.jpg","width":1200,"height":796,"caption":"View of the Millerntor stadium and the St. Pauli district in Hamburg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/city-marketing-identity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.stadtmanufaktur.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Identity beats image: Why place marketing must think from the inside out"}]},{"@type":"WebSite","@id":"https:\/\/www.stadtmanufaktur.com\/en\/#website","url":"https:\/\/www.stadtmanufaktur.com\/en\/","name":"Die Stadtmanufaktur","description":"","publisher":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stadtmanufaktur.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stadtmanufaktur.com\/en\/#organization","name":"Die Stadtmanufaktur","url":"https:\/\/www.stadtmanufaktur.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stadtmanufaktur.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2019\/03\/stm-favicon.jpg","contentUrl":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2019\/03\/stm-favicon.jpg","width":255,"height":255,"caption":"Die Stadtmanufaktur"},"image":{"@id":"https:\/\/www.stadtmanufaktur.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Stadtmanufaktur","https:\/\/www.linkedin.com\/company\/stadtmanufaktur\/","https:\/\/www.youtube.com\/channel\/UCXCyYTSS8rrzr1eC_KuQnyw"]},{"@type":"Person","@id":"https:\/\/www.stadtmanufaktur.com\/en\/#\/schema\/person\/8d73e9b5ba163769ffc969c7bc0ec8de","name":"Julia Staron","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/07\/julia-staron-stadtmanufaktur-magazin-200x200.jpeg","url":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/07\/julia-staron-stadtmanufaktur-magazin-200x200.jpeg","contentUrl":"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2025\/07\/julia-staron-stadtmanufaktur-magazin-200x200.jpeg","caption":"Julia Staron"},"description":"is project manager at Stadtmanufaktur, artist and neighbourhood manager in the BID Reeperbahn in Hamburg"}]}},"_links":{"self":[{"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/posts\/17539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/comments?post=17539"}],"version-history":[{"count":10,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/posts\/17539\/revisions"}],"predecessor-version":[{"id":17650,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/posts\/17539\/revisions\/17650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/media\/17584"}],"wp:attachment":[{"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/media?parent=17539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/categories?post=17539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stadtmanufaktur.com\/en\/wp-json\/wp\/v2\/tags?post=17539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}