{"id":18212,"date":"2026-04-01T07:56:27","date_gmt":"2026-04-01T05:56:27","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/forum-stadtraumzukunft-2026-the-most-important-impulses-for-the-city-of-tomorrow\/"},"modified":"2026-04-13T13:48:12","modified_gmt":"2026-04-13T11:48:12","slug":"forum-stadtraumzukunft-2026-the-most-important-impulses-for-the-city-of-tomorrow","status":"publish","type":"post","link":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/forum-stadtraumzukunft-2026\/","title":{"rendered":"Forum StadtRaumZukunft 2026: The most important impulses for the city of tomorrow"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:20px;--awb-margin-bottom-large:15px;--awb-spacing-left-large:20px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">Why we need to talk about the future of our city centers<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Stucco facades, high ceilings, countless columns &#8211; the <a href=\"https:\/\/www.handelskammer-hamburg.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hamburg Chamber of Commerce<\/a> shows its best side on Friday, March 6, 2026, when around 80 participants attend the <b><\/b><a href=\"https:\/\/www.stadtmanufaktur.com\/en\/consulting\/urban-development-2\/\"><b>Forum<\/b> <strong>CitySpaceFuture<\/strong><\/a> arrive. <span style=\"background-color: rgba(0, 0, 0, 0);\">Many of the speakers and guests don&#8217;t even need the name badges and hug each other directly to greet them &#8211; they already know each other.<\/span><\/p>\n<p><span style=\"background-color: rgba(0, 0, 0, 0);\">Because they all have something in common: <b>whether from place marketing, urban development, culture, tourism, business or politics &#8211; the <\/b> decision-makers <\/span><strong style=\"background-color: rgba(0, 0, 0, 0);\">the decision-makers are here to talk about the future of our cities.<\/strong><\/p>\n<p>The Forum StadtRaumZukunft will take place for the first time in 2026 &#8211; on the initiative of the Hamburg Chamber of Commerce and in cooperation with Stadtmanufaktur. In <b style=\"background-color: rgba(0, 0, 0, 0);\">2 keynotes, a panel discussion and 6 workshops<\/b><span style=\"background-color: rgba(0, 0, 0, 0);\">, decision-makers from<\/span><span style=\"background-color: rgba(0, 0, 0, 0);\"> Germany and Austria <\/span> will<span style=\"background-color: rgba(0, 0, 0, 0);\"> exchange<\/span><span style=\"background-color: rgba(0, 0, 0, 0);\">ideas <\/span>:<\/p>\n<ul>\n<li><span style=\"background-color: rgba(0, 0, 0, 0);\">how urban development succeeds in the face of transformation, conflicts of use and rising expectations, and<\/span><\/li>\n<li><span style=\"background-color: rgba(0, 0, 0, 0);\">what role place marketing plays in this.<\/span><\/li>\n<\/ul>\n<p>The place marketing conference will be moderated by Stadtmanufaktur project managers <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/speaker\/speaker-julia-staron\/\">Julia Staron<\/a> and <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/speaker\/speaker-isabell-koester-2\/\">Laura Ebeling<\/a> as well as Heiner Schote and Marcus Troeder from the Hamburg Chamber of Commerce.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:5%;--awb-margin-top-large:15px;--awb-spacing-right-large:38.4%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:38.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-right:50px;--awb-padding-bottom:50px;--awb-padding-left:50px;--awb-bg-color:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-color-hover:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_1);--awb-border-left:5px;--awb-border-style:solid;--awb-width-large:90%;--awb-margin-top-large:60px;--awb-spacing-right-large:2.1333333333333%;--awb-margin-bottom-large:60px;--awb-spacing-left-large:2.1333333333333%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\" data-bg=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\"><strong>Abstract:<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p>How can urban development succeed in times of transformation, conflicts of use and rising expectations? How do place marketing, politics and co. cooperate in a future-proof way? These questions were the focus of the <b>StadtRaumZukunft forum <\/b>on March 6, 2026 at the Hamburg Chamber of Commerce. Finnja Korn summarizes the most important impulses and findings of the place marketing conference for you.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">Keynotes: The central roles of place marketing<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>The sun is shining, the welcome follows: Axel Kloth, Vice-President of the Hamburg Chamber of Commerce, opens the StadtRaumZukunft 2026 forum, in which he appeals for <b>interdisciplinary cooperation: &#8221; <\/b>Only in cooperation can <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/city-marketing\/\">place marketing<\/a> fulfill the key role of making our cities liveable spaces for residents and tourists,&#8221; says Kloth.<\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:var(--awb-custom_color_2);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.2;--awb-testimonial-text-text-transform:none;--awb-backgroundcolor:var(--awb-custom18);--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;--awb-testimonial-text-font-family:&quot;Lato&quot;;--awb-testimonial-text-font-style:normal;--awb-testimonial-text-font-weight:400;--awb-name-company-font-family:&quot;Lato&quot;;--awb-name-company-font-style:normal;--awb-name-company-font-weight:400;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-right no-avatar\" style=\"--awb-avatar-size:0px;\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8220;All players must work together to ensure that place marketing fulfills its key role.&#8221;<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Axel Kloth, Vice-President of the Hamburg Chamber of Commerce<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">Insights and construction fence stories from Vienna<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In the first keynote speech of the day, <b>Anita Bock <\/b>from the <a href=\"https:\/\/www.wko.at\/wien\" target=\"_blank\" rel=\"noopener noreferrer\">Vienna Chamber of Commerce<\/a> explains how the City of Vienna is already succeeding in this collaboration. For her, working with and in networks is particularly important. She also talks about a problem that should be familiar to many city dwellers: <b>Construction sites due to subway construction.<\/b><\/p>\n<p>In Vienna, building site fences block the view of stores and shop windows. To ensure that traders do not suffer any disadvantages as a result, Vienna has developed several formats to keep businesses in touch despite the construction sites. For example, there are recurring construction site meetings and the companies were involved in the design of the construction site fences.<\/p>\n<p>One sentence from Bock is particularly memorable. Regarding communication with stakeholders within cities, the expert from Vienna warns: <b>&#8220;The worst thing you can do is nothing.&#8221;<\/b><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"900\" alt=\"Anita Bock brings case studies from Vienna for StadtRaumZukunft\" title=\"stadtraumzukunft-2026-participants-stadtmanufaktur-chamber-of-commerce\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-teilnehmer-stadtmanufaktur-handelskammer.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-teilnehmer-stadtmanufaktur-handelskammer.jpg\" class=\"lazyload img-responsive wp-image-18062\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27900%27%20viewBox%3D%270%200%201200%20900%27%3E%3Crect%20width%3D%271200%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-teilnehmer-stadtmanufaktur-handelskammer-200x150.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-teilnehmer-stadtmanufaktur-handelskammer-400x300.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-teilnehmer-stadtmanufaktur-handelskammer-600x450.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-teilnehmer-stadtmanufaktur-handelskammer-800x600.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-teilnehmer-stadtmanufaktur-handelskammer.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-font-size:16px;--awb-margin-bottom:60px;\"><p>The Forum StadtRaumZukunft shows how it&#8217;s done: All city decision-makers sit in one room<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">Digitization strategy &#8211; yes, but how?<\/h3><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>After this first insight from Vienna, <b>Gerald Babel-Sutter, <\/b>Managing Director of <a href=\"https:\/\/urban-future.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Urban Future<\/a>, takes the mic for a thought experiment. &#8220;Imagine that as you try to become more efficient, more and more tasks land on your desk. Actually, your tasks should be the ones that are burning in the city right now. But they&#8217;ve been lost in the quest for efficiency.&#8221;<\/p>\n<p>A real-life example. Because Babel-Sutter tells us in his keynote speech, <b>that only 25 percent of cities have a digitalization strategy. And only three percent have actually implemented this strategy. <\/b>So there is a big discrepancy between the pursuit of efficiency and functioning efficiency.<\/p>\n<p><span style=\"background-color: rgba(0, 0, 0, 0);\"><b>What distinguishes cities in which the transformation is successful from others?<\/b> Gerald Babel-Sutter has the following answers:<\/span><\/p>\n<ul>\n<li>Cities that successfully transform themselves also adapt their administrative structures.<\/li>\n<li>They take the risk of making mistakes and see them as part of the process as long as everyone learns something from them.<\/li>\n<li>Administration and co. really work together. This also means translating between administration and companies so that they can communicate with each other at all.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-2\" style=\"--awb-textcolor:var(--awb-custom_color_2);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.2;--awb-testimonial-text-text-transform:none;--awb-backgroundcolor:var(--awb-custom18);--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;--awb-testimonial-text-font-family:&quot;Lato&quot;;--awb-testimonial-text-font-style:normal;--awb-testimonial-text-font-weight:400;--awb-name-company-font-family:&quot;Lato&quot;;--awb-name-company-font-style:normal;--awb-name-company-font-weight:400;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-right no-avatar\" style=\"--awb-avatar-size:0px;\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8220;Everyone talks about how we have to work together. But very few of us can.&#8221;<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Gerald Babel-Sutter, Managing Director of Urban Future<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>According to Gerald Babel-Sutter,<b> investing in collaboration<\/b> in particular is a good starting point for all stakeholders. <b>It is also important to understand place marketing as a central player. <\/b>This is because it helps to develop and pursue objectives for cities. And these clearly defined goals can in turn be used to create an effective brand.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"1600\" title=\"urban-future-2026-gerald-babel-sutter-urban-future\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-gerald-babel-sutter-urban-future.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-gerald-babel-sutter-urban-future.jpg\" alt class=\"lazyload img-responsive wp-image-18066\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%271600%27%20viewBox%3D%270%200%201200%201600%27%3E%3Crect%20width%3D%271200%27%20height%3D%271600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-gerald-babel-sutter-urban-future-200x267.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-gerald-babel-sutter-urban-future-400x533.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-gerald-babel-sutter-urban-future-600x800.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-gerald-babel-sutter-urban-future-800x1067.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-gerald-babel-sutter-urban-future.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-font-size:16px;--awb-margin-bottom:60px;\"><p>Anita Bock and Gerald Babel-Sutter agree: more communication is needed in and from the administration<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">Panel discussion with insights from Bitburg, L\u00fcbeck and Hamburg<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In the subsequent talk, <b>Bitburg&#8217;s mayor Heiko Jakobs<\/b> appears digitally on the screen. <b>Jan Lindenau, <\/b>Mayor of L\u00fcbeck,<b> Gerald Babel-Sutter <\/b>and <b>Gesa Hastedt <\/b>from the Hamburg Chamber of Commerce will also be physically on stage.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">Bitburg and L\u00fcbeck: city brands by tradition<\/h3><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In the talk, it becomes clear that <b>urban development and place marketing must be understood as team play in order to politically legitimize <\/b>and communicate <b>decisions <\/b>. Only then will these decisions be supported by urban society.<\/p>\n<p>Jan Lindenau explains that L\u00fcbeck has even explicitly responded to the citizens&#8217; demands when it comes to the city brand. For years, the city had tried to unite two positioning of the city under one brand (L\u00fcbeck and Travem\u00fcnde). Many citizens did not identify with this brand and did not accept it. In order to do justice to both positionings, the city ultimately developed <b>two brands<\/b>: the seaside resort of Travem\u00fcnde and the Hanseatic City of L\u00fcbeck. Because: &#8220;If the brand is not in people&#8217;s DNA, it will not be successful,&#8221; says Lindenau, summarizing this experience.<\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-3\" style=\"--awb-textcolor:var(--awb-custom_color_2);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.2;--awb-testimonial-text-text-transform:none;--awb-backgroundcolor:var(--awb-custom18);--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;--awb-testimonial-text-font-family:&quot;Lato&quot;;--awb-testimonial-text-font-style:normal;--awb-testimonial-text-font-weight:400;--awb-name-company-font-family:&quot;Lato&quot;;--awb-name-company-font-style:normal;--awb-name-company-font-weight:400;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-right no-avatar\" style=\"--awb-avatar-size:0px;\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8220;With the city brand, we listened to the citizens. Now there are two brands and it works really well.&#8221;<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Jan Lindenau, Mayor of L\u00fcbeck<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Heiko Jakobs from Bitburg shares the insight <b>that a clearly defined brand also has its difficulties. <\/b>Not everyone feels addressed by the &#8220;City of Beer&#8221;. The mayor is trying to develop the city brand beyond this with various campaigns. For example, there are no more walking tours in Bitburg, but there are Bit tours instead, so that the brand also appeals to less beer enthusiasts.<\/p>\n<p>Even if Bitburg and L\u00fcbeck differ in their brands, they share one thing in common: <b>they have used the tradition and history of their city for their city brand.<\/b> In the words of Babel-Sutter: &#8220;This has a lot of potential.&#8221;<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"768\" height=\"1024\" alt=\"The mayors of L\u00fcnbeck and Bitburg are also on stage at StadtRaumZukunft.\" title=\"stadtraumzukunft-2026-luebeck-bitburg-mayor-stadtmanufaktur\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-luebeck-bitburg-buergermeister-stadtmanufaktur.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-luebeck-bitburg-buergermeister-stadtmanufaktur-768x1024.jpg\" class=\"lazyload img-responsive wp-image-18063\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%271600%27%20viewBox%3D%270%200%201200%201600%27%3E%3Crect%20width%3D%271200%27%20height%3D%271600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-luebeck-bitburg-buergermeister-stadtmanufaktur-200x267.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-luebeck-bitburg-buergermeister-stadtmanufaktur-400x533.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-luebeck-bitburg-buergermeister-stadtmanufaktur-600x800.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-luebeck-bitburg-buergermeister-stadtmanufaktur-800x1067.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-luebeck-bitburg-buergermeister-stadtmanufaktur.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 768px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-12 fusion-text-no-margin\" style=\"--awb-font-size:16px;--awb-margin-bottom:60px;\"><p>Building on what&#8217;s already there: L\u00fcbeck and Bitburg rely on tradition for their city brand<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">Administration means responsibility<\/h3><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><span style=\"background-color: rgba(0, 0, 0, 0);\">To really think about place marketing together with urban development, you need more than just the brand.<b> It needs a responsible administration <\/b>with a clear and transparent approach. Bitburg and L\u00fcbeck are examples of how this works. In both cities, an e-mail address has been set up specifically for citizens to contact the city with their concerns. <\/span><b style=\"background-color: rgba(0, 0, 0, 0);\">In L\u00fcbeck, a guideline even stipulates that an initial response to every e-mail received should be sent within 48 hours.<\/b><\/p>\n<p>Transparent and regulated responsibilities also offer the city of Hamburg an opportunity to position itself as a reliable point of contact, reflects Gesa Hastedt. <b>What already works well in the Hanseatic city is the involvement of many players.<\/b> A few years ago, for example, the Department of Urban Development and Housing created an inner city coordination unit that is very active. The <a href=\"https:\/\/citymanagement-hamburg.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">City Management Hamburg<\/a> network has been helping to shape the city center for over 25 years. The various stakeholders are important because &#8220;growth and ideas only come about through exchange.&#8221;<\/p>\n<p>Hastedt also emphasizes in the talk: &#8221; <b>Interdisciplinarity and diversity are a gift for the city<\/b>.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:5%;--awb-margin-top-large:15px;--awb-spacing-right-large:38.4%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:38.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-right:50px;--awb-padding-bottom:50px;--awb-padding-left:50px;--awb-bg-color:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-color-hover:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-size:cover;--awb-border-color:var(--awb-color5);--awb-border-left:5px;--awb-border-style:solid;--awb-width-large:90%;--awb-margin-top-large:60px;--awb-spacing-right-large:2.1333333333333%;--awb-margin-bottom-large:60px;--awb-spacing-left-large:2.1333333333333%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\" data-bg=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">Knowledge for future makers<\/h3><\/div><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p>Our newsletter on place branding and urban development &#8211; in your mailbox every 3 months.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-no fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.stadtmanufaktur.com\/en\/newsletter-registration\/\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Subscribe now<\/span><\/a><\/div><\/div><\/div><\/div>\n<div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">From talk to practice: 5 ideas for your city<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Our takeaway from the talk: <b>Administration must be approachable.<\/b> This requires clear responsibilities and uniform objectives. It is also important <b>that a brand cannot be imposed on citizens. <\/b>It only works if it draws on what is truly anchored in the city&#8217;s DNA.<\/p>\n<p>We have summarized the<b> 5 most important findings<\/b> from the discussions and keynotes at the UrbanSpaceFuture 2026 forum for you:<\/p>\n<\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-5 fusion-content-boxes-1 content-boxes-icon-with-title content-left\" style=\"--awb-title-color:var(--awb-custom_color_1);--awb-margin-top:40px;--awb-hover-accent-color:var(--awb-custom_color_1);--awb-circle-hover-accent-color:var(--awb-custom_color_1);--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:var(--awb-custom18);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:#494949;border-width:1px;background-color:var(--awb-custom_color_1);box-sizing:content-box;height:42px;width:42px;line-height:42px;border-radius:50%;font-size:21px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-bullseye fas circle-yes\"><\/i><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:24px;--fontSize:24;line-height:1.3;\">Recognizing the central role of place marketing<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Place marketing is central to urban development because it helps cities to develop objectives and pursue them. The prerequisite: place marketing must recognize this role and take it on confidently.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-custom18);\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:#494949;border-width:1px;background-color:var(--awb-custom_color_1);box-sizing:content-box;height:42px;width:42px;line-height:42px;border-radius:50%;font-size:21px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-check fas circle-yes\"><\/i><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:24px;--fontSize:24;line-height:1.3;\">Cooperation legitimizes decisions<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Place marketing and urban development must be seen as team players in order to communicate and legitimize political decisions together.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-custom18);\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:#494949;border-width:1px;background-color:var(--awb-custom_color_1);box-sizing:content-box;height:42px;width:42px;line-height:42px;border-radius:50%;font-size:21px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-users fas circle-yes\"><\/i><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:24px;--fontSize:24;line-height:1.3;\">Cooperation strengthens place marketing<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Place marketing can only fulfill its key role (= making cities liveable spaces) if the various players cooperate and exchange ideas with each other. It is worth investing in this cooperation.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-custom18);\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:#494949;border-width:1px;background-color:var(--awb-custom_color_1);box-sizing:content-box;height:42px;width:42px;line-height:42px;border-radius:50%;font-size:21px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-assistive-listening-systems fas circle-yes\"><\/i><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:24px;--fontSize:24;line-height:1.3;\">Citizens help determine city brands<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>A city brand does not work if it seems contrived. It must emerge from how citizens think about their city.<\/p>\n<p>One example: the district of Travem\u00fcnde belongs to the Hanseatic city of L\u00fcbeck. However, because the citizens there feel more connected to the tradition of the seaside resort than to the Hanseatic League, the Travem\u00fcnde brand differs from the brand of the Hanseatic City of L\u00fcbeck.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-custom18);\" class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:#494949;border-width:1px;background-color:var(--awb-custom_color_1);box-sizing:content-box;height:42px;width:42px;line-height:42px;border-radius:50%;font-size:21px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-sync-alt fas circle-yes\"><\/i><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:24px;--fontSize:24;line-height:1.3;\">Transformation requires new structures<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Administrative structures need to be adapted in order to initiate (digital) transformations and make cities fit for the future. Only a few cities are currently succeeding in this major change.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">Workshop sessions: Strategies for financing models, networks and investments<\/h2><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>After a stopover for coffee, the <strong>first of two workshop sessions<\/strong> will take place in the morning <strong>:<\/strong> three workshops offer the opportunity to ask questions, find answers together and exchange views on real-life challenges, as well as providing expert input<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">Stable financing requires creative solutions<\/h3><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>The first workshop will focus on new financing and partnership models between the public and private sectors. <strong>Projects and processes in centers and districts require stable financing <\/strong>that can also function outside of traditional funding logics. <strong style=\"background-color: rgba(0, 0, 0, 0);\">Franziska Dedekind <\/strong><span style=\"background-color: rgba(0, 0, 0, 0);\">from <a href=\"https:\/\/www.otto-wulff.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Otto Wulff Placemaking GmbH<\/a><\/span><span style=\"background-color: rgba(0, 0, 0, 0);\"> will provide an insight into the successful model of the <\/span><span style=\"background-color: rgba(0, 0, 0, 0);\">Hamburg Business Improvement Districts<\/span><span style=\"background-color: rgba(0, 0, 0, 0);\">. (<\/span><a style=\"background-color: rgba(0, 0, 0, 0);\" href=\"https:\/\/www.stadtmanufaktur.com\/en\/magazine\/business-improvement-districts-ppp-models\/\">Read more about the successful model of BIDs in Hamburg in this article by Julia Staron.<\/a><span style=\"background-color: rgba(0, 0, 0, 0);\">)<\/span><\/p>\n<p><strong>Martin Knabenreich, <\/strong>Managing Director of <a href=\"https:\/\/www.bielefeld-marketing.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bielefeld Marketing GmbH<\/a>, will provide further impetus. He presents partner models as a financing option.<\/p>\n<p>In addition <b><\/b><a href=\"https:\/\/www.stadtmanufaktur.com\/en\/speaker\/speaker-isabell-koester\/\"><b>Isabell K\u00f6ster<\/b> from Stadtmanufaktur<\/a> explains the <b>urban funding<\/b> model. After all, what we know from the corporate sector under the term crowdfunding can also be applied to cities.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"900\" alt=\"Martin Knabenreich speaks to workshop participants at the StadtRaumZukunft 2026 forum\" title=\"stadtraumzukunft-2026-workshop-urban-funding-stadtmanufaktur\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-urban-funding-stadtmanufaktur.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-urban-funding-stadtmanufaktur.jpg\" class=\"lazyload img-responsive wp-image-18065\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27900%27%20viewBox%3D%270%200%201200%20900%27%3E%3Crect%20width%3D%271200%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-urban-funding-stadtmanufaktur-200x150.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-urban-funding-stadtmanufaktur-400x300.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-urban-funding-stadtmanufaktur-600x450.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-urban-funding-stadtmanufaktur-800x600.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-urban-funding-stadtmanufaktur.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-18 fusion-text-no-margin\" style=\"--awb-font-size:16px;--awb-margin-bottom:60px;\"><p>Martin Knabenreich from Bielefeld shares his experience of partner models in place marketing in the workshop<\/p>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">Actively manage touchpoints and stakeholders<\/h3><\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In the next workshop, it becomes clear that stakeholders and networks can only be developed into multipliers with the right strategy. To this end <strong><a href=\"https:\/\/www.stadtmanufaktur.com\/en\/speaker\/speaker-isabell-koester-2\/\">Laura Ebeling from Stadtmanufaktur<\/a><\/strong> presents the effective principles of <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/touchpoint-management-for-city-brands\/\">touchpoint management<\/a>. <span style=\"background-color: rgba(0, 0, 0, 0);\">The credo: Whether it&#8217;s a citizens&#8217; portal or a city festival &#8211;<b> city centers offer numerous points of contact for stakeholders and players.<\/b> Through targeted management, the city brand and place marketing can be experienced at all these touchpoints.<\/span><\/p>\n<p><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><strong>Isabell Sollmann <\/strong>from <a href=\"https:\/\/www.marketingosnabrueck.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Osnabr\u00fcck GmbH<\/a> will also report in the workshop on which stakeholders are relevant in Osnabr\u00fcck &#8211; and <strong>Oliver Diezmann <\/strong>from <a href=\"https:\/\/www.blankenese-ig.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blankenese Interessen-Gemeinschaft e.V.<\/a> will talk about which stakeholders need to be considered at district level.<\/span><\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-4\" style=\"--awb-textcolor:var(--awb-custom_color_2);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.2;--awb-testimonial-text-text-transform:none;--awb-backgroundcolor:var(--awb-custom18);--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;--awb-testimonial-text-font-family:&quot;Lato&quot;;--awb-testimonial-text-font-style:normal;--awb-testimonial-text-font-weight:400;--awb-name-company-font-family:&quot;Lato&quot;;--awb-name-company-font-style:normal;--awb-name-company-font-weight:400;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-right no-avatar\" style=\"--awb-avatar-size:0px;\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8220;Because the touchpoints are distributed across different managers, they need targeted coordination.&#8221;<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Laura Ebeling, project manager at Stadtmanufaktur<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">Making shareholdings more inclusive<\/h3><\/div><div class=\"fusion-text fusion-text-20\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Diverse and equitable urban development also means <strong>involving underrepresented groups more in participation.<\/strong> This is the topic of the third workshop: <strong>Dr. Oliver M\u00e4rker <\/strong>from <a href=\"https:\/\/www.zebralog.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zebralog GmbH<\/a> explains that he pays particular attention to managing the expectations of the commissioning parties when it comes to youth participation.<\/p>\n<p>And <span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><strong>Thorsten R. Lange <\/strong>from the city of Buxtehude provides insights into the administration. One thing is clear: <strong>in order for underrepresented groups to take advantage of participation opportunities, trust must first be built up with them. <\/strong> <\/span><\/p>\n<p><strong>Heiko Fuchs <\/strong>from <a href=\"https:\/\/scoutello.com\/de\" target=\"_blank\" rel=\"noopener noreferrer\">Scoutello<\/a> presents a way of creating trust and breaking down barriers. The system he developed <span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"> AI-supported digital guides can be programmed by cities to provide answers on specific topics and in up to 28 languages. This breaks down barriers in the urban space and enables a low-barrier city experience. <\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"768\" height=\"1024\" title=\"stadtraumzukunft-2026-bid-hamburg-stadtmanufaktur\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-bid-hamburg-stadtmanufaktur.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-bid-hamburg-stadtmanufaktur-768x1024.jpg\" alt class=\"lazyload img-responsive wp-image-18214\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%271600%27%20viewBox%3D%270%200%201200%201600%27%3E%3Crect%20width%3D%271200%27%20height%3D%271600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-bid-hamburg-stadtmanufaktur-200x267.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-bid-hamburg-stadtmanufaktur-400x533.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-bid-hamburg-stadtmanufaktur-600x800.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-bid-hamburg-stadtmanufaktur-800x1067.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-bid-hamburg-stadtmanufaktur.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 768px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-21 fusion-text-no-margin\" style=\"--awb-font-size:16px;--awb-margin-bottom:60px;\"><p>Spring fever in Hamburg: Lunch break incl. guided walk through the BIDs in the city center<\/p>\n<\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">From destination management to MICE marketing: What makes locations attractive?<\/h3><\/div><div class=\"fusion-text fusion-text-22\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>After the lunch break and a walk through the city together, the second workshop session of the day will begin &#8211; and thus<b> directly into implementation. <\/b> <strong>Anna Bierig, <\/strong>Managing Director of <a href=\"https:\/\/visitreutlingen.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">STaRT &#8211; Stadtmarketing und Tourismus Reutlingen GmbH<\/a>, will show how place marketing and destination management can be successfully combined.<\/p>\n<p><strong>Karmen Strahonja, <\/strong>Managing Director of <a href=\"https:\/\/www.congressforum.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Congressforum Frankenthal GmbH<\/a> and First Deputy Chair of the <a href=\"https:\/\/www.bcsd.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">bcsd<\/a>, will also present the potential of <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/mice-marketing\/\">MICE marketing<\/a>. Through a clear positioning in the convention segment, decision-makers and multipliers come into contact with the city. This in turn makes <b>MICE marketing a strategic control instrument for the city brand, <\/b>says Strahonja.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">Events as an instrument of urban development<\/h3><\/div><div class=\"fusion-text fusion-text-23\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Street festivals, sporting events and concerts: public events are not only a lot of fun, they are also an<b> important tool for urban development <\/b>(keyword: <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/event-strategy\/\">event strategy<\/a>). The StadtRaumZukunft 2026 forum also offers a workshop on this topic: <b> <\/b><\/p>\n<p><b>Claus Hoffmann, <\/b>Managing Director of <a href=\"https:\/\/www.koblenz-touristik.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Koblenz-Touristik GmbH<\/a> and <a href=\"https:\/\/www.koblenz-stadtmarketing.de\/\">Koblenz-Stadtmarketing GmbH,<\/a> explains how a city becomes a stage. But smaller events also have a big impact, as <strong>Verena Kiedaisch, <\/strong>Managing Director of <a href=\"https:\/\/pro-ellwangen.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pro Ellwangen e. V.<\/a>, shows: <strong>they increase the quality of stay in urban areas and promote identification with locations.<\/strong><\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-5\" style=\"--awb-textcolor:var(--awb-custom_color_2);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.2;--awb-testimonial-text-text-transform:none;--awb-backgroundcolor:var(--awb-custom18);--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;--awb-testimonial-text-font-family:&quot;Lato&quot;;--awb-testimonial-text-font-style:normal;--awb-testimonial-text-font-weight:400;--awb-name-company-font-family:&quot;Lato&quot;;--awb-name-company-font-style:normal;--awb-name-company-font-weight:400;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial alignment-right no-avatar\" style=\"--awb-avatar-size:0px;\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8220;Events have an impact beyond their duration if they are properly planned and coordinated. Use the city as the stage that it is.&#8221;<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Claus Hoffmann, Managing Director of Koblenz-Stadtmarketing GmbH<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:30;line-height:1.3;\">Night-time economy: the potential of the 24-hour city<\/h3><\/div><div class=\"fusion-text fusion-text-24\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>The sixth and final workshop deals with <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/magazine\/24-hour-city\/\">the complex topic of the night-time economy<\/a>. The tenor of the discussion: <b>the 24-hour city holds a lot of potential for developing districts beyond traditional economic areas into diverse and sustainable locations. <\/b><\/p>\n<p>Insights from the field will be provided by: <strong>Boie Baumann, <\/strong>district manager of the <a href=\"https:\/\/www.elbmeile.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Elbmeile Hamburg<\/a>, <strong>Carolin Ringat, <\/strong>city center manager in Hanover, and<strong> Julia Staron, <\/strong>district manager in the BID Reeperbahn.<\/p>\n<p><strong>Kai Schulz <\/strong>from <a href=\"https:\/\/clubkombinat.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clubkombinat Hamburg<\/a> also shares the perspective of tradespeople from the cultural sector: &#8221; <strong>In order to exploit the potential of the night-time economy, <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/urban-development\/neighbourhood-development\/\">neighborhood management<\/a> in cities must be seen as a location factor.<\/strong><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"768\" alt=\"The workshops at the Forum StadtRaumZukunft 2026 also focused on the night-time economy.\" title=\"urban-future-2026-workshop-night-economy\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-nachtoekonomie.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-nachtoekonomie-1024x768.jpg\" class=\"lazyload img-responsive wp-image-18213\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27900%27%20viewBox%3D%270%200%201200%20900%27%3E%3Crect%20width%3D%271200%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-nachtoekonomie-200x150.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-nachtoekonomie-400x300.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-nachtoekonomie-600x450.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-nachtoekonomie-800x600.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/03\/stadtraumzukunft-2026-workshop-nachtoekonomie.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 1024px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-25 fusion-text-no-margin\" style=\"--awb-font-size:16px;--awb-margin-bottom:60px;\"><p>Forum StadtRaumZukunft: 2 workshop sessions with a total of 6 workshops offer plenty of space for exchange<\/p>\n<\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">Conclusion: Courage for more cooperation and transformation<\/h2><\/div><div class=\"fusion-text fusion-text-26\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>With such a packed program, it&#8217;s no wonder that the day passes by at a rapid pace. At the end, all participants meet for a <b>joint reflection<\/b> and recapitulate what new ideas they have taken away, what has surprised them and where there is still a lot to do.<\/p>\n<p><span style=\"background-color: rgba(0, 0, 0, 0);\"><b>A key insight: <\/b><\/span><span style=\"background-color: rgba(0, 0, 0, 0);\">The future of our cities will not be decided by individual projects. It will be decided by the <b>courage to cooperate more<\/b> and the <b>willingness to shape transformation together.<\/b> <\/span><\/p>\n<p><span style=\"background-color: rgba(0, 0, 0, 0);\">Many thanks to the Chamber of Commerce for the organization, to all speakers for the impulses and to all participants for the inspiring exchange. We look forward to the Forum StadtRaumZukunt 2027. Then it says: <\/span><strong style=\"background-color: rgba(0, 0, 0, 0);\">Take a look again!<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How does place marketing make city centers fit for the future? How can urban development succeed in times of transformation, conflicts of use and rising expectations? These questions were the focus of the StadtRaumZukunft forum on March 6, 2026 at the Hamburg Chamber of Commerce. Finnja Korn summarizes the most important impulses and findings of the conference.   <\/p>\n","protected":false},"author":19,"featured_media":18009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138,135],"tags":[],"class_list":["post-18212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-city-marketing","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forum StadtRaumZukunft 2026: Impulses, insights, review<\/title>\n<meta name=\"description\" content=\"How does place marketing make city centres fit for the future? The best of the place marketing conference in Hamburg. 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