{"id":21597,"date":"2026-09-10T11:39:19","date_gmt":"2026-09-10T09:39:19","guid":{"rendered":"https:\/\/www.stadtmanufaktur.com\/?p=21597"},"modified":"2026-09-10T11:39:52","modified_gmt":"2026-09-10T09:39:52","slug":"from-a-turning-point-to-a-turning-point-of-opportunity-the-new-role-of-economic-development-2","status":"publish","type":"post","link":"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/rethink-economic-development\/","title":{"rendered":"Radical Reset: How Would We Develop Economic Development Today?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:20px;--awb-margin-bottom-large:15px;--awb-spacing-left-large:20px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">The pressure to change is growing\u2014it\u2019s time to ask questions about the future<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><span style=\"background-color: rgba(0, 0, 0, 0);\">The discussion about the <b>future of economic development<\/b> will take place. The only question is who will initiate it. Are economic development agencies waiting for treasurers, politicians, supervisory board members, or shareholders to eventually ask,    <\/span><span style=\"background-color: rgba(0, 0, 0, 0);\">Which services will still be affordable in the future?<\/span><span style=\"background-color: rgba(0, 0, 0, 0);\">  Or ask yourselves this much more interesting question first:  <\/span><\/p>\n<p><b style=\"background-color: rgba(0, 0, 0, 0);\">If we could start over again today\u2014would we actually set up our economic development program the same way all over again?<\/b><\/p>\n<p>The financial picture is now clear: According to <a href=\"https:\/\/www.destatis.de\/DE\/Presse\/Pressemitteilungen\/2026\/04\/PD26_114_71137.html\" target=\"_blank\" rel=\"noopener noreferrer\">the Federal Statistical Office<\/a>, Germany\u2019s municipal core and supplementary budgets closed 2025 with a financing deficit of 31.9 billion euros\u2014the highest figure since German reunification. In <a href=\"https:\/\/www.kfw.de\/%C3%9Cber-die-KfW\/KfW-Research\/KfW-Kommunalpanel.html\" target=\"_blank\" rel=\"noopener noreferrer\">the 2026 KfW Municipal Panel<\/a>, 44 percent of municipalities rate their financial situation as \u201cpoor\u201d; nine out of ten expect their finances to deteriorate. This does not automatically mean that economic development funding must be cut. It does, however, mean that questions regarding impact, priorities, and the allocation of resources are likely to gain in importance.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:5%;--awb-margin-top-large:15px;--awb-spacing-right-large:38.4%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:38.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-right:50px;--awb-padding-bottom:50px;--awb-padding-left:50px;--awb-bg-color:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-color-hover:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_1);--awb-border-left:5px;--awb-border-style:solid;--awb-width-large:90%;--awb-margin-top-large:60px;--awb-spacing-right-large:2.1333333333333%;--awb-margin-bottom-large:60px;--awb-spacing-left-large:2.1333333333333%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\" data-bg=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\"><strong>Abstract:<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p>The demands on economic development are increasing, while the financial leeway of many municipalities is shrinking. Before this turns into a debate focused solely on cost-cutting, Frank Balkenhol proposes a thought experiment: <b>What if we were allowed to redesign economic development from scratch today\u2014starting with a blank sheet of paper?<\/b><\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">A blank sheet of paper instead of a red pen<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Imagine for a moment that your <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/economic-development\/\">economic development agency<\/a> didn\u2019t yet exist. No organizational chart. No job descriptions. No projects that have developed over many years. No event formats that have \u201calways\u201d been held. No responsibilities that have evolved over time.     <\/p>\n<p>All you have in front of you is a blank sheet of paper. On this sheet are, first and foremost, the economic challenges facing your region: businesses and their transformation, investments, skilled workers, land, startups, innovation, digitalization, city centre, internationalization\u2014or perhaps entirely different issues.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-top:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"900\" title=\"ceo-zirkel-sf-2026-wuerzburg16\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/06\/ceo-zirkel-sf-2026-wuerzburg16.jpeg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/06\/ceo-zirkel-sf-2026-wuerzburg16.jpeg\" alt class=\"lazyload img-responsive wp-image-18971\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27900%27%20viewBox%3D%270%200%201200%20900%27%3E%3Crect%20width%3D%271200%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/06\/ceo-zirkel-sf-2026-wuerzburg16-200x150.jpeg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/06\/ceo-zirkel-sf-2026-wuerzburg16-400x300.jpeg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/06\/ceo-zirkel-sf-2026-wuerzburg16-600x450.jpeg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/06\/ceo-zirkel-sf-2026-wuerzburg16-800x600.jpeg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/06\/ceo-zirkel-sf-2026-wuerzburg16.jpeg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-testimonials classic awb-testimonials-layout-fade awb-testimonial-content-flex-start awb-speech-bubble-show awb-testimonial-author-inline fusion-testimonials-1\" style=\"--awb-flex-align-items:stretch;--awb-backgroundcolor:var(--awb-custom18);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.2;--awb-testimonial-text-text-transform:none;--awb-textcolor:var(--awb-custom_color_2);--awb-content-valign:center;--awb-initials-bg-color:var(--primary_color);--awb-initials-text-color:#ffffff;--awb-testimonial-icon-size:2em;--awb-navigation-size:12px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;--awb-testimonial-text-font-family:&quot;Lato&quot;;--awb-testimonial-text-font-style:normal;--awb-testimonial-text-font-weight:400;--awb-name-company-font-family:&quot;Lato&quot;;--awb-name-company-font-style:normal;--awb-name-company-font-weight:400;\"><div class=\"reviews\"><div class=\"review alignment-right no-avatar\" style=\"--awb-avatar-size:0px;\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>\u201cA blank page has no preexisting commitments\u2014but also no savings goals.\u201d<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong class=\"testimonial-name\">Frank Balkenhol, expert at Stadtmanufaktur<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>What would this economic development initiative look like? And above all: Would it result in exactly the kind of economic development initiative you have today? A \u201cno\u201d would by no means automatically be a negative assessment of the current organization. Many economic development agencies have grown over the course of years or decades. New responsibilities have been added, projects have become established, expectations have shifted, and new policy goals have been formulated.      <b>Just because something was once right doesn&#8217;t automatically mean it&#8217;s wrong\u2014but it also doesn&#8217;t automatically mean it&#8217;s still the best answer.<\/b><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">The wrong question might be: Where can we cut costs?<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>When financial leeway becomes tighter, a classic reaction comes to mind: cutting budgets, reviewing operating costs, canceling events, merging projects, or not refilling vacant positions. This may be necessary in individual cases. However, it does not answer a more fundamental question: Are we currently optimizing an organization that we would even build the same way under today\u2019s conditions?  <\/p>\n<p>Maybe that&#8217;s why we should reverse the order and not start by asking, &#8220;Where can we cut costs?&#8221;  <b>Instead, we come to realize:  <\/b><\/p>\n<ul>\n<li>What impact do we actually want to achieve through economic development in this location?<\/li>\n<li>Next: What tasks and services do we need to achieve this?<\/li>\n<li>And only then: What organization, what people, what partners, what technology, and what financial resources are needed to achieve this?<\/li>\n<\/ul>\n<p><b>This turns a question of cost-saving into a question of design.<\/b><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"797\" alt=\"A man is holding a white piece of paper and is about to use a red pen on it\" title=\"economic-development-a-clean-slate-instead-of-cuts-frank-balkenhol-Stadtmanufaktur-credit-unsplash-giu-vicente\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-weisses-blatt-statt-rotstift-frank-balkenhol-stadtmanufaktur-credit-unsplash-giu-vicente.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-weisses-blatt-statt-rotstift-frank-balkenhol-stadtmanufaktur-credit-unsplash-giu-vicente.jpg\" class=\"lazyload img-responsive wp-image-21695\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27797%27%20viewBox%3D%270%200%201200%20797%27%3E%3Crect%20width%3D%271200%27%20height%3D%27797%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-weisses-blatt-statt-rotstift-frank-balkenhol-stadtmanufaktur-credit-unsplash-giu-vicente-200x133.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-weisses-blatt-statt-rotstift-frank-balkenhol-stadtmanufaktur-credit-unsplash-giu-vicente-400x266.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-weisses-blatt-statt-rotstift-frank-balkenhol-stadtmanufaktur-credit-unsplash-giu-vicente-600x399.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-weisses-blatt-statt-rotstift-frank-balkenhol-stadtmanufaktur-credit-unsplash-giu-vicente-800x531.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-weisses-blatt-statt-rotstift-frank-balkenhol-stadtmanufaktur-credit-unsplash-giu-vicente.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-font-size:16px;--awb-margin-bottom:60px;\"><p>Worried about budget cuts? Economic development agencies can position themselves effectively if they dare to reflect on themselves\u2014and transform themselves<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">What wouldn&#8217;t we reinvent today?<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>This is where the thought experiment gets interesting\u2014and perhaps a little uncomfortable as well. For it raises many questions about the role, structure, and impact of economic development: <\/p>\n<ul>\n<li>Which services offered by an economic development agency would we recreate exactly the same way today?<\/li>\n<li>Which ones would we change?<\/li>\n<li>Which tasks have become more important in recent years?<\/li>\n<li>Which new tasks might be missing entirely?<\/li>\n<li>What could other stakeholders do better?<\/li>\n<li>Which processes could be handled digitally today?<\/li>\n<li>In what areas can artificial intelligence relieve employees of routine tasks?<\/li>\n<li>And finally, there\u2019s also this question: Which project might we not start over again today?<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><span style=\"background-color: rgba(0, 0, 0, 0);\">The point here is explicitly not to eliminate as many tasks as possible.  <\/span><b style=\"background-color: rgba(0, 0, 0, 0);\">The result could just as easily be a significant expansion of certain services or the creation of entirely new offerings:<\/b><\/p>\n<p>Perhaps in the future, a location will need fewer resources for traditional event formats, but more for proactive portfolio development. Perhaps standardized funding information can be made available largely in digital form, while complex corporate projects require more intensive in-person support. Perhaps certain tasks no longer need to be handled in-house because network partners are better equipped to take them on.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-vom-weissen-blatt-frank-balkenhol.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[412c750ff82bc7072ce]\" data-title=\"Economic Development from a Blank Slate\u2014Frank Balckenhol\" title=\"Economic Development from a Blank Slate\u2014Frank Balckenhol\"><img decoding=\"async\" width=\"908\" height=\"332\" alt=\"Infographic showing how economic development agencies can rethink their role and structure\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-vom-weissen-blatt-frank-balkenhol.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-vom-weissen-blatt-frank-balkenhol.jpg\" class=\"lazyload img-responsive wp-image-21696\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27908%27%20height%3D%27332%27%20viewBox%3D%270%200%20908%20332%27%3E%3Crect%20width%3D%27908%27%20height%3D%27332%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-vom-weissen-blatt-frank-balkenhol-200x73.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-vom-weissen-blatt-frank-balkenhol-400x146.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-vom-weissen-blatt-frank-balkenhol-600x219.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-vom-weissen-blatt-frank-balkenhol-800x293.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-vom-weissen-blatt-frank-balkenhol.jpg 908w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 908px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-font-size:16px;--awb-margin-bottom:60px;\"><p>The Traditional Approach vs. a Blank Slate: What if we approached economic development from a different angle\u2014starting with the desired outcome? \u00a9 Frank Balkenhol<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">Two white leaves might be even more interesting<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>This thought experiment takes on a new dimension when it\u2019s not just the economic development agency itself that\u2019s given a blank slate. What happens if management and the team, on the one hand, and the key stakeholders, on the other, first answer the same question independently of one another\u2014namely: <\/p>\n<p><b>What impact should economic development efforts have on our region in the coming years?<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>This could reveal some interesting differences. Perhaps the economic development agency views the transformation of the business landscape as one of its most important future tasks, while its stakeholders primarily expect new businesses to set up shop. Perhaps a service is viewed internally as indispensable, yet is hardly a priority for the owners. Or, conversely, political stakeholders may expect results for which hardly any resources have been made available so far.   <\/p>\n<p>Such differences would not prove that one side is right and the other is wrong. Rather, they would mark the beginning of an important (possibly moderated) discussion. After all, <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/economic-development\/\">economic development<\/a> can only be effectively managed if it is as clear as possible what impact is actually expected from it. And anyone who expects results must also be prepared to set priorities.<\/p>\n<\/div><div class=\"fusion-testimonials classic awb-testimonials-layout-fade awb-testimonial-content-flex-start awb-speech-bubble-show awb-testimonial-author-inline fusion-testimonials-2\" style=\"--awb-flex-align-items:stretch;--awb-backgroundcolor:var(--awb-custom18);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.2;--awb-testimonial-text-text-transform:none;--awb-textcolor:var(--awb-custom_color_2);--awb-content-valign:center;--awb-initials-bg-color:var(--primary_color);--awb-initials-text-color:#ffffff;--awb-testimonial-icon-size:2em;--awb-navigation-size:12px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;--awb-testimonial-text-font-family:&quot;Lato&quot;;--awb-testimonial-text-font-style:normal;--awb-testimonial-text-font-weight:400;--awb-name-company-font-family:&quot;Lato&quot;;--awb-name-company-font-style:normal;--awb-name-company-font-weight:400;\"><div class=\"reviews\"><div class=\"review alignment-right no-avatar\" style=\"--awb-avatar-size:0px;\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>\u201cDevelop the economic development strategy that your community truly needs for the coming years. And do so by asking this question: What impact should economic development have on our community in the coming years?\u201d<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong class=\"testimonial-name\">Frank Balkenhol, expert at Stadtmanufaktur<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">The economic development agency may initiate this discussion itself<\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>The greatest opportunity presented by this thought experiment may lie in <a href=\"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/turning-point-economic-development\/\">the proactive approach taken by economic development agencies<\/a>: They can wait until the budgetary situation, politicians, top administrators, or shareholders raise questions about costs and effectiveness. Or they can take the initiative themselves and say, <b>\u201cWe\u2019re putting ourselves to the test.\u201d <\/b>Not because we think our work is wrong, but because we want to know whether we can achieve even more for our region in the future with the resources we have.\u201d <\/p>\n<p>And with that, the role changes. Economic development is no longer merely the subject of a potential consolidation discussion, but a key contributor to it. The perspective also shifts for its stakeholders. The crucial question is then no longer solely: How much economic development can we still afford in the future? But rather:    <\/p>\n<p><b>What impact do we want to have on the economic development of our region\u2014and what kind of economic development support do we need to achieve that?<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>This shift in perspective is important. After all, the result may not simply be \u201cless.\u201d Perhaps processes can be digitized, tasks consolidated, or services provided in collaboration with partners. Perhaps this will lead to savings in resources. But perhaps it makes more sense to invest some of those resources in new initiatives.      <b>Increased efficiency does not necessarily mean cutbacks. It can also be an investment in the future. <\/b><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:5%;--awb-margin-top-large:15px;--awb-spacing-right-large:38.4%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:38.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-right:50px;--awb-padding-bottom:50px;--awb-padding-left:50px;--awb-bg-color:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-color-hover:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-size:cover;--awb-border-color:var(--awb-color5);--awb-border-left:5px;--awb-border-style:solid;--awb-width-large:90%;--awb-margin-top-large:60px;--awb-spacing-right-large:2.1333333333333%;--awb-margin-bottom-large:60px;--awb-spacing-left-large:2.1333333333333%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\" data-bg=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">Knowledge for future makers<\/h3><\/div><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p>Our newsletter on place branding and urban development &#8211; in your mailbox every 3 months.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-no fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.stadtmanufaktur.com\/en\/newsletter-registration\/\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Subscribe now<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">Digitalization and AI Are Changing the Landscape<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>This thought experiment would have been interesting even a few years ago. Digitalization and artificial intelligence add an extra dimension to it. That\u2019s because today, for nearly every service, we can ask a question that wasn\u2019t possible before: <b>How would we organize this task if we were developing it from scratch today?<\/b>  <\/p>\n<p>Does every piece of information have to be provided in person? Does every business require the same level of support? What early warning signs might indicate investment opportunities, difficulties, or the need for transformation? Which routine processes can be automated? Where does technology create the flexibility that in-person business development needs to handle complex cases?    <\/p>\n<p><b>AI does not replace economic development. But it changes the ways in which economic development agencies can use their limited resources. And that is exactly why it belongs on the blank page.  <\/b><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:5%;--awb-margin-top-large:15px;--awb-spacing-right-large:38.4%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:38.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-right:50px;--awb-padding-bottom:50px;--awb-padding-left:50px;--awb-bg-color:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-color-hover:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_1);--awb-border-left:5px;--awb-border-style:solid;--awb-width-large:90%;--awb-margin-top-large:60px;--awb-spacing-right-large:2.1333333333333%;--awb-margin-bottom-large:60px;--awb-spacing-left-large:2.1333333333333%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\" data-bg=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\"><strong>From a turning point to a turning point of opportunity: The new role of economic development<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-16 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p>Crises, transformation, and geopolitics are fundamentally changing the rules of the game for business locations. Traditional economic development agencies are reaching the limits of what their tools can achieve. How must economic development agencies position themselves to remain capable, relevant, and effective? In this article, I offer potential solutions and provide background information.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-span-no fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color7);--button_border_color:var(--awb-color6);--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_border_width-top:2px;--button_border_width-right:2px;--button_border_width-bottom:2px;--button_border_width-left:2px;--button_gradient_top_color:#ffffff;--button_gradient_bottom_color:#ffffff;--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color8);--button_text_transform:uppercase;\" target=\"_self\" href=\"https:\/\/www.stadtmanufaktur.com\/en\/magazin\/turning-point-economic-development\/\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Read the article now<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">First, the question of effectiveness; then, the question of money<\/h2><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Of course, in the end, we have to talk about money, too. But perhaps we should do so at the end, rather than at the beginning. Once it\u2019s clear what impact a location can expect, what services are needed to achieve that, and how those services can be organized effectively today, we can ask in all seriousness:  <\/p>\n<ul>\n<li>How much does this model cost?<\/li>\n<li>Where are opportunities for efficiency gains?<\/li>\n<li>Where does value get created?<\/li>\n<li>What resources can actually be saved?<\/li>\n<li>And which ones might be better suited for new future projects?<\/li>\n<\/ul>\n<p>The outcome of such a process need not, therefore, be \u201cless effective economic development.\u201d Rather, the goal would be economic development whose tasks, resources, and organization <b>are aligned as consistently as<\/b> possible <b>with the desired impact for its location.<\/b><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a href=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-white-sheet-prinzip-frank-balkenhol.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[a6050a4b7a699f13d74]\" data-title=\"economic-development-white-paper-principle-frank-balkenhol\" title=\"economic-development-white-paper-principle-frank-balkenhol\"><img decoding=\"async\" width=\"908\" height=\"332\" alt=\"Infographic on the &quot;White Sheet&quot; Principle in Economic Development\" src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-white-sheet-prinzip-frank-balkenhol.jpg\" data-orig-src=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-white-sheet-prinzip-frank-balkenhol.jpg\" class=\"lazyload img-responsive wp-image-21697\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27908%27%20height%3D%27332%27%20viewBox%3D%270%200%20908%20332%27%3E%3Crect%20width%3D%27908%27%20height%3D%27332%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-white-sheet-prinzip-frank-balkenhol-200x73.jpg 200w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-white-sheet-prinzip-frank-balkenhol-400x146.jpg 400w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-white-sheet-prinzip-frank-balkenhol-600x219.jpg 600w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-white-sheet-prinzip-frank-balkenhol-800x293.jpg 800w, https:\/\/www.stadtmanufaktur.com\/wp-content\/uploads\/2026\/08\/wirtschaftsfoerderung-white-sheet-prinzip-frank-balkenhol.jpg 908w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1150px) 100vw, (max-width: 970px) 100vw, 908px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-18 fusion-text-no-margin\" style=\"--awb-font-size:16px;--awb-margin-bottom:60px;\"><p>The White Sheet Principle: A thought process and working method for consistently aligning economic development with the desired outcome \u00a9 Frank Balkenhol<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Lato&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:40;line-height:1.3;\">Maybe now is exactly the right time<\/h2><\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>No one rebuilds an economic development agency from scratch every year. And, of course, well-established organizations can\u2019t simply be wiped out and restarted. But that\u2019s not the point. At first, the blank page is merely a space for free thought. For a moment, it allows us to avoid making existing structures the starting point for every consideration.<\/p>\n<\/div><div class=\"fusion-testimonials classic awb-testimonials-layout-fade awb-testimonial-content-flex-start awb-speech-bubble-show awb-testimonial-author-inline fusion-testimonials-3\" style=\"--awb-flex-align-items:stretch;--awb-backgroundcolor:var(--awb-custom18);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.2;--awb-testimonial-text-text-transform:none;--awb-textcolor:var(--awb-custom_color_2);--awb-content-valign:center;--awb-initials-bg-color:var(--primary_color);--awb-initials-text-color:#ffffff;--awb-testimonial-icon-size:2em;--awb-navigation-size:12px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;--awb-testimonial-text-font-family:&quot;Lato&quot;;--awb-testimonial-text-font-style:normal;--awb-testimonial-text-font-weight:400;--awb-name-company-font-family:&quot;Lato&quot;;--awb-name-company-font-style:normal;--awb-name-company-font-weight:400;\"><div class=\"reviews\"><div class=\"review alignment-right no-avatar\" style=\"--awb-avatar-size:0px;\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>\u201cIf the economic development plan outlined in the document is pretty much the same as the one you already have, that\u2019s excellent news. If not, things are going to get interesting!\u201d<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong class=\"testimonial-name\">Frank Balkenhol, expert at Stadtmanufaktur<\/strong><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-20\" style=\"--awb-font-size:19px;--awb-text-font-family:&quot;Lato&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Especially in economically and financially challenging times, this could present an opportunity. After all, the alternative would be to wait until changes are demanded from outside before even considering them. <\/p>\n<p><span style=\"background-color: rgba(0, 0, 0, 0);\">Perhaps you should actually start with a blank sheet of paper. Don&#8217;t write down what your economic development agency is doing today. To begin with, just write down what economic changes you want to achieve in your community over the next five years.  <\/span><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:5%;--awb-margin-top-large:15px;--awb-spacing-right-large:38.4%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:38.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-right:50px;--awb-padding-bottom:50px;--awb-padding-left:50px;--awb-bg-color:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-color-hover:hsla(var(--awb-color2-h),var(--awb-color2-s),calc(var(--awb-color2-l) + 2%),var(--awb-color2-a));--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_1);--awb-border-left:5px;--awb-border-style:solid;--awb-width-large:90%;--awb-margin-top-large:60px;--awb-spacing-right-large:2.1333333333333%;--awb-margin-bottom-large:60px;--awb-spacing-left-large:2.1333333333333%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\" data-bg=\"https:\/\/dev.stadtmanufaktur.com\/wp-content\/uploads\/2024\/08\/stadtnetz-hintergrund.png\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\"><strong>Do you need help?<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-21 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p>Through strategy and consulting, we help you position your economic development efforts for the future.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-span-no fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color7);--button_border_color:var(--awb-color6);--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_border_width-top:2px;--button_border_width-right:2px;--button_border_width-bottom:2px;--button_border_width-left:2px;--button_gradient_top_color:#ffffff;--button_gradient_bottom_color:#ffffff;--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color8);--button_text_transform:uppercase;\" target=\"_self\" href=\"https:\/\/www.stadtmanufaktur.com\/en\/strategic-consulting\/place-branding\/economic-development\/\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Learn more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The demands on economic development are increasing, while the financial leeway available to many municipalities is shrinking. Before this turns into a debate focused solely on cost-cutting, Frank Balkenhol proposes a thought experiment: What if we were allowed to redesign economic development from scratch today\u2014starting with a blank sheet of paper? <\/p>\n","protected":false},"author":18,"featured_media":21630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-21597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Radical Reset: How Would We Approach Economic Development Today?<\/title>\n<meta name=\"description\" content=\"What if we could start from scratch today and redesign economic development? A thought experiment by Wif\u00f6 expert Frank Balkenhol. 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