The Stadtmanufaktur Zirkel

30 cities, 250 contacts, 3 circles: our exclusive industry network

In the three Stadtmanufaktur Zirkel (city development circles) we discuss the future issues of city marketing and location promotion.

In this way, we as Stadtmanufaktur promote complex thinking processes, contribute to the confidential exchange of expertise at eye level and accompany the change processes for the future of the city. We contact the participants personally and invite them to the Zirkel Stadtmarketing (city marketing circle), Zirkel Standortförderung (location promotion circle) or Zirkel Mittelstädte (medium-sized cities circle). The moderation takes place together with Christoph Thoma from Culturelab.

Zirkel Stadtmarketing

The Zirkel Stadtmarketing brings together managing directors from the city marketing and tourism marketing departments of cities in Germany, Austria and Switzerland on a regular basis and in an exclusive circle to discuss the current challenges of marketing and positioning a city in an intensive dialog.

The central questions:

  • What are the challenges of contemporary city and tourism marketing?

  • What do shareholders and stakeholders expect from city marketing?

  • What role does city marketing play in shaping the future of the city?

  • How does cooperation with urban development take place?

  • How is it possible to orchestrate and activate a city?

  • How does city marketing ideally work together with culture, sport, business and other stakeholders in a city?

  • How does participatory city marketing work; where is it useful and where are its limits?

Zirkel Standortförderung

The Zirkel Standortförderung brings together managing directors of business promotion institutions and responsible heads of offices from cities in the DACH region. Together with them, we discuss the current challenges of location promotion.

The central questions:

  • What are the current tasks of location promotion – and what do shareholders and stakeholders expect?

  • What role does location promotion play in shaping the future of the city?

  • How is the cooperation with urban development?

  • What types of cooperation take place with the scientific community?

  • What financing options are available?

  • What consequences does digitalization have for business models and actions?

  • How is talent and skilled labor secured for the location and what role does business development play in this?

Zirkel Mittelstädte

In the Zirkel Mittelstädte, we bring together managing directors and exciting city makers from DACH cities with fewer than 100,000 inhabitants. The unifying element of all circle members? The marketing of the city – sometimes with a focus on city marketing and tourism, sometimes in relation to city marketing and business development, sometimes in the context of all parameters of the city.

The central questions:

  • What are the particular challenges of medium-sized cities?

  • How does the city interact with urban spaces, regions and neighboring cities?

  • What role does city marketing play in shaping the future of the city?

  • How does cooperation with urban development take place?

  • How do stakeholders work together to activate people?

  • How does participatory city marketing work; where is it useful and where are its limits?

Voices from our circle network

The circle provides concentrated specialist knowledge and a huge wealth of experience in one place. “How do you actually do it in …?” – The open exchange with colleagues and the concrete answers to your own questions are worth their weight in gold. It helped me a lot to categorize my own work and discover new approaches.

Dennis Andres, Managing Director, Hameln Marketing und Tourismus GmbH

Thinking outside the box is essential. Reflecting on one’s own activities while taking into account important interfaces, such as urban planning or city marketing, provides valuable impetus for day-to-day work. With its new format, Stadtmanufaktur offers a triple effect in two senses: at the interfaces that are important to me as a business developer and in the cross-border view of the DACH region. Very valuable input and access to a constructive network.

Theresa Winkels, Head of Office, Economic Development Office, Landeshauptstadt Düsseldorf

The CEO Circle is a very exciting format that provides new and interesting insights into the challenges and developments of city marketing every time. Just as inspiring as the respective presentations and workshops are, of course, the discussions with colleagues on the sidelines, so that you can always take something away for “your” city.

Jan Koormann, Managing Director, Lingen Wirtschaft & Tourismus GmbH

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