Strategic consulting for cities and urban spaces

We are the strategic partner for place branding and urban development. based in Hamburg, Germany. With strategic vision, practical expertise, and fresh ideas, we generate momentum and get your city moving.

Our goal: empowering people, shaping the future.

We break down structures, change thinking patterns and develop solutions – interdisciplinary, visionary and passionate. Always in focus: the future of your city, the success of your project.

PLACE BRAND STRATEGY Positioning of cities How do you compete with other cities and regions? How does your city become a brand?

CITY MARKETING Communicate successfully From the city to the House of Content, from resident to ambassador.

VISION AND STORYTELLING Ideas for the future of the city We develop visions and narratives for city centers and urban spaces.

DESTINATION MARKETING Your city as a destination Be attractive to tourists - and remain so. How are you tackling this challenge?

TOUCHPOINT MANAGEMENT Brand experience for city brands How do you build a city brand that not only looks good, but delivers impact?

PLACE MARKETING Drive economic success Promoting business and innovation – with strategy and success. We know how to do this.

MICE MARKETING Positioning with conventions Would you like to establish MICE as an economic factor and strengthen the business network?

CULTURAL STRATEGY Culture as the engine of the city We develop strategies for more culture and city life - experienced and passionate.

EVENT STRATEGY Your city as a stage We believe in the power of staging – with creative concepts and strategies.

STRATEGIC FRAMEWORK Plan the future strategically A mission statement is the strategic imperative for cities – concrete and forward-looking.

CITY CENTRE MANAGEMENT Establishing structures and more Using center management to drive urban innovation – that’s the future.

CITY CENTRE DEVELOPMENT Staging city centers Structural change, Corona, New Work & Co: Act strategically now and anticipate change.

NEIGHBOURHOOD DEVELOPMENT Designing livable neighborhoods Strengthening identities and participation: We develop strategies for neighbourhoods.

CONCEPTS FOR KEY PROPERTIES Rethinking large-scale real estate We develop utilization concepts for properties that shape the cityscape.

RETAIL AND HOSPITALITY Revitalizing urban spaces From empty spaces to experience places – with bold concepts for the future.

Our credo:
Future means opportunities

The future is not fixed, but can be shaped by the decisions we make today. The future is the canvas on which we project visions and hopes, it is the symbol for change – and for the unknown.

For us at Stadtmanufaktur, this means that the future holds the potential to break old patterns and forge new paths. The future is our chance to explore new possibilities and actively shape tomorrow.

We at Stadtmanufaktur are seizing these opportunities – for people and organizations, for cities and regions.

This is what we offer:

intelligent strategies for cities and urban spaces
in-depth consulting – solutions for your challenge
smart process and project management for your project
moderation of strategic and political processes
business network with more than 250+ top-class contacts
dialog formats for stakeholder management and exchange

Get to know us

Strong opinions:
What our customers say

Stadtmanufaktur_references_lcto-luxembourg_Tom Bellion

With a great deal of expertise, the team at Stadtmanufaktur helped us to shape our strategic realignment in a very collegial manner and to drive its implementation forward with a great deal of empathy and commitment.

Tom Bellion, LCTO Luxembourg City Tourist Office

Stadtmanufaktur-Projekte-Menden-Stadtmarketing-Menden-GmbH-Melanie-Kersting

Our collaboration with the team at Stadtmanufaktur was characterized by a high level of professionalism, expertise and a great deal of commitment. On the way to a strong city brand in Menden, the team provided us with collegial support and gave us excellent advice based on their extensive specialist knowledge and experience.

Melanie Kersting, Place Marketing Menden GmbH

Martin Wacker from KME Karlsruhe Marketing and Event GmbH

The wealth of experience of Thorsten Kausch and his colleagues is a key to successful collaboration. In addition, as a member of the CEO Circle, I always keep abreast of developments in city, urban and event marketing. Karlsruhe wants to play in the Bundesliga with its city – that requires coaching and networks at exactly this level.

Prof. Martin Wacker, KME Karlsruhe Marketing and Event GmbH

Our success stories:
Strategies with a future

Gelsenkirchen: Transformation of the city center
Low purchasing power, vacancies and competition in the conurbation: Gelsenkirchen's city center needs transformation. We prepare the feasibility study, involve the urban community and develop an operational roadmap plus city center profile.
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Quickborn: Retail concept with acquisition strategy
Quickborn wants to strengthen its city center and local supply locations in a targeted manner. To this end, we are developing a strong retail and gastronomy concept with a clear settlement and acquisition strategy for five central locations in the town.
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Hamburg: Round table on nightlife and neighborhoods
Hamburg is strengthening the dialog between clubs, neighborhoods and administration with the "Nightlife & Neighborhood" round table. We at Stadtmanufaktur are designing the content and coordinating the implementation of the new dialog format.
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To all projects

Experience our
business network

We love the city, we love dialog, we love debate. We love talking about the future and about how we work together. Our network lives exactly that:

Together with our cooperation partners, we are working on the urban and spatial concepts of tomorrow. And in our three exclusive Stadtmanufaktur Circles we bring together managing directors from the DACH region – for an intensive and personal exchange on challenges and solutions.

Our business network is: