Methodology and Consulting Expertise
Strategic Processes for Place Branding and Urban Development — Transparent, Participatory, and Focused on Implementation
Good ideas alone aren’t enough. Cities and communities need actionable strategies, strategically sound communication, and processes that engage people. That’s exactly where we come in.
We support projects in place branding and urban development—from the initial analysis through public engagement and positioning to implementation. In doing so, we bring together government, politics, business, real estate stakeholders, culture, tourism, the urban community, and other partners. We clarify goals, roles, and next steps. This leads to strategies for cities, regions, and municipalities that are jointly supported and have a lasting impact.
Our consulting strengths
Interdisciplinary Perspective
We take a holistic view of cities
SCity marketing and urban development encompass many areas: administration, politics, business, commerce, real estate, culture, tourism, and urban society. Our team brings these perspectives together—supported by a strong network.
Operational Experience
We know how strategies work in practice
We have hands-on experience—gained over decades in place marketing, city management, communications, and urban development. That’s why we can quickly identify which strategies and processes are realistically feasible.
Confident Use of Methods
We choose the formats that best suit the goal
Whether it’s a workshop, a World Café, an idea sprint, a think tank, a survey, or a one-on-one conversation: for us, these formats are meaningful and successful when they help prioritize interests, provide direction, and lay a solid foundation for decision-making.
“Citiesare places of encounter, dialogue, and debate. Place branding and urban development must also follow this logic.”
Thorsten Kausch, Managing Director of Stadtmanufaktur
Our Methods in Action
Methodologies:
Process and participation management