Stakeholder management

Contemporary stakeholder management: a must – and a challenge in cities

Modern stakeholder management is a key challenge for municipal administration and municipal institutions (e.g. city marketing companies or cultural offices).

The background to this is a wide variety of interest groups, all of which have their own perspective on the city and its functionality. Professional stakeholder management is a critical factor in urban issues in order to actively involve them and at the same time ensure stringent and balanced – and therefore efficient – process control.

Thorsten Kausch explains the topic of place marketing

Thorsten Kausch, Managing Director of Stadtmanufaktur

“Engaging intensively with stakeholders is time well spent. Because this knowledge can be used to optimize project results – and reduce process management costs.“

Who are my stakeholders?

First and foremost, it is important to analyze which decision-makers or groups have a justified and unjustified interest in the respective topic, to know their requirements and expectations and to clearly define these in dialogue with them.

Where do these stakeholders stand?

How can the viewpoints and wishes of stakeholders be analyzed? How do they feel about the project? Where are possible fault lines?

Finding the right approach.

A plan must be drawn up for systematic work with these stakeholders. How do you communicate with them and what level of involvement makes sense?

Use the right access.

And as is so often the case, in the end it’s all about implementation.

Active stakeholder management

… requires a high level of support in order to understand the positions of the stakeholders and to respond correctly to their needs and objectives.

  • What drives these people and groups of people?

  • What constraints are they subject to, where are possible fault lines?

  • What emotions guide them when it comes to projects (or their effects)?

  • How do you define success?

We support you – strategically, procedurally and communicatively – in stakeholder management.

Together we can achieve your goals

Contact us