Touchpoint management for cities and city brands
Bring your city brand to life – at central contact points in your city
The challenge
Making city identity visible
Cities offer countless touchpoints – from the citizens’ portal to the train station, from the city festival to the building permit. All thesetouchpoints determine whether your city brand is seen, felt and celebrated.
The reality: Many touchpoints (across the city and across all channels) also mean distributed responsibilities, difficult coordination and little control. Ideas and measures often fizzle out in everyday city life or are too selective to really make a difference.
Together with Brandmeyer Markenberatung, we develop effective touchpoint management for cities and city brands.
I ♥ Gütersloh: presence of the city brand and city love in the middle of the action © Lena Descher
“Brands are created in the mind – as the sum of all experiences. This is exactly where we come in. We see city brands not as a campaign, but as a lasting brand experience. “
Thorsten Kausch, Managing Director of Stadtmanufaktur
Our approach
City brand as a brand experience
How do you create a city brand that not only looks good, but also works? A brand that binds people, provides orientation, creates identification – across all channels? All those responsible for
- Cities and municipalities
- Place marketing organizations
- Mayors and CDOs
- Economic development and tourism
- Agencies, real estate players and networks
For us, the situation is clear: anyone who takes “city brand” seriously understands it as a lasting brand experience with numerous points of contact. After all, a brand must have an impact where it counts: in people’s everyday lives.
This automatically brings the management of touchpoints into focus. Work with us to design and manage all touchpoints of your city brand – analog and digital, in everyday life and in communication.
Our way of working
The best of two worlds: Stadtmanufaktur x Brandmeyer
Expert knowledge from practical experience, an understanding of the city as a living space and proven tools for brand management and success monitoring: for your touchpoint management, we combine the expertise of Brandmeyer Markenberatung with the know-how of our Stadtmanufaktur team.
Our focus is on these services:
- Systematic identification and prioritization of urban touchpoints
- Anchoring the brand in everyday municipal life and administrative processes
- Integration of citizens, employees and partners as active brand ambassadors
- Management model for sustainable effectiveness and performance measurement
Together with you, we develop a strategic approach that makes your city brand not only visible, but tangible – at every moment, in every place, for every target group.
The Stadtmanufaktur competencies:
The Brandmeyer competencies:
“Place brands can only be experienced – and we have to (help) shape these experiences.”
Dr. Sebastian Zenker, Professor of Place Marketing and Tourism
Our consulting for strong place marketing
Touchpoint mapping
Which contact points shape the perception of your city? We record, analyze and prioritize them.
Place brand strategy with attitude
Development of an urban brand profile with high identification power and strategic sustainability.
Stakeholder management and centering
We rely on the participation of citizens, companies, administration and cultural players – both analog and digital.
Toolset for brand management and performance measurement
Together with you, we define key figures, feedback loops and dashboards – for continuous brand management.
Pilot projects and live operation
We accompany you from analysis to implementation and make your city brand measurably successful.
In cooperation with
Our success stories:
Strategies with a future
The Kastanienquartier is being created in Wiesbaden-Kastel - a sustainable, car-free urban quarter with affordable living space and a sense of community. We are supporting the neighborhood development with strategy, concepts and implementation power.
On behalf of the Munich Tourism Initiative (TIM), we develop recommendations for action for modern, holistic destination management. Impulses and inspiration included.
We accompany the strategic realignment of the Linz City Ring - towards becoming a shaping force in city center development in Linz. The result: a clear roadmap, more self-confidence and new alliances.