How can urban development succeed in times of transformation, conflicts of use and rising expectations? How do place marketing, politics and co. cooperate in a sustainable way?
The Forum StadtRaumZukunft is the place marketing conference for all those who not only manage cities, but actively shape them: On March 6, 2026, we will bring together decision-makers and practitioners from the fields of place marketing, urban development, tourism, culture, business and politics. With keynotes, talks, workshops and best practices from the DACH region, StadtRaumZukunft will provide concrete impetus for liveable, resilient cities.
An event organized by:
In cooperation with:
When?
Friday, March 06, 2026
09:00 to 17:00
(costs: 115 euros incl. lunch)
Where?
Hamburg Chamber of Commerce
Adolphsplatz 1
20457 Hamburg
Who?
Decision-makers from place marketing, urban development, culture, tourism, business and politics
The program at a glance
StadtRaumZukunft combines inspiration, discussion and practical transfer. Centerpiece of the conference: 2 keynotes, 6 workshops and 20+ speakers
Morning
Perspectives & attitude
- Welcome and kick-off: Why StadtRaumZukunft? Context, goals and expectations
- Keynotes – Images of the future and perspectives: Impulses for the future of the city, urban futures and the role of place marketing as a driver of transformation
- Panel discussion: Pulling together with politics and business – how cities shape change through cooperation
Workshop sessions I
In three parallel workshops, we will delve into the central questions of modern urban design:
- New financing and partner models between public and private
- Stakeholder management, control and trust as success factors
- Participation of underrepresented groups – for more diverse and fairer urban development
Lunch & City Walk
Afternoon
Workshop Session II
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Thinking place marketing and destination management together
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Qualification and management of public events as an instrument of urban development
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Post-economy in the 24-hour city – new opportunities for urban diversity, culture and resilience
Conclusion & outlook
- Closing keynote: Impulses for the future of urban cooperation
- Joint reflection: key learnings, open questions, perspectives for UrbanSpaceFuture 2026
Get-together
Space for networking, in-depth discussions and informal talks in the Börsensaal of the Hamburg Chamber of Commerce
Before the conference
Pre-opening at St. Pauli
Already in Hamburg the evening before? Meet us on March 5, 2026 for a guided walk through St. Pauli (followed by a get-together). The motto: “Transformation, culture, resistance”.
After the conference
Results & documentation
After the conference, you will receive all the key findings, discussion points and impulses for action from us by e-mail so that you can benefit from them in the long term.
Any questions about the conference? Write to us: laura.ebeling@stadtmanufaktur.com
“The StadtRaumZukunft forum is the kind of conference we want: An exchange at eye level, lots of practical experience and concrete answers to the challenges facing city makers.”
Thorsten Kausch, Managing Director of Stadtmanufaktur
Our speakers
Experts from practice and research. Doers from politics, culture and business
Martin Knabenreich
Managing Director of Bielefeld Marketing GmbH; Deputy Chairman of the Bundesverband City- und Stadtmarketing (bcsd)
Anna Bierig
Managing Director of Stadtmarketing und Tourismus Reutlingen GmbH
©️ Dimitri Drofitsch
Claus Hoffmann
Managing Director of Koblenz-Touristik GmbH and Koblenz-Stadtmarketing GmbH
©️ Koblenz-Touristik GmbH, Désirée von Canal
Verena Kiedaisch
Head of Economic Development and Place Marketing, Managing Director of Pro Ellwangen e. V.
©️ Photo Positive
Isabell Sollmann
Strategy and management at Marketing Osnabrück GmbH; responsible for the Osnabrück brand
Isabell Köster
Project manager for strategic narratives at Stadtmanufaktur GmbH