A strong mission statement for your city
A mission statement is the strategic framework for cities – forward-looking, concrete, unifying. We accompany you on the path from vision to mission
The challenge
Dear city, where should the journey go?
Every city must ask itself this question. After all, the challenges facing cities and municipalities are complex and multi-layered:
- How does your city deal with urbanization / population growth or population decline?
- How do you manage the increasing complexity of urban development between high demand and limited budgets? budgets?
- How do you ensure the sustainable economic development of your location – despite the shortage of skilled workers and international interdependencies?
- How do you improve soft location factors such as the quality of life in in your city?
- How do you mediation and dialog in the midst of conflicts of interest and lack of consensual solutions?
A mission statement can provide answers to these “how” questions. It serves as a strategic planning basis and target orientation for long-term municipal development. Together with you, we define a pioneering mission statement as a future strategy for your city.
Hamburg’s mission statement “Metropole Hamburg – Wachsende Stadt” from 2002 still has an impact today: it is considered the big bang for Hamburg as a “boomtown” with major projects such as HafenCity
“A city’s mission statement is strategy, argumentation and vision all rolled into one. It summarizes the many concepts, projects and ideas buzzing around for a city in a strategic framework – with tangible goals for the future.“
Thorsten Kausch, Managing Director of Stadtmanufaktur
Our approach
Mission statement as a compass – for politics, administration and citizens
A mission statement gives a city a clear plan, sharpens its profile and creates identity. It acts as a compass for sustainable urban development and strategic place branding. Provided that the mission statement has been developed in a targeted, collaborative and realistic manner – with the aim of serving as a framework for action for politicians and the administration and as a guide for citizens.
Our approach
- Holistic perspective: We integrate different disciplines and views – thanks to interdisciplinary team with experience in politicsurban planningculture, tourism, economy, place marketing etc.
- Targeted stakeholder and citizen participation: We involve residents and stakeholders in the development process.
- Clear recommendations, concrete measures: We provide you with a future-oriented mission statement with realistic goals and measures.
Your advantages
The big picture: strategy, vision and goals in a mission statement
In summary, a city’s mission statement consists of a vision that is reflected in objectives and is to be achieved through defined measures. A mission statement summarizes the big picture in precise words and actions.
In addition to the above-mentioned advantages of such a mission statement for the city, there are also very specific benefits from the perspective of politics and administration:
- A mission statement creates (economic) predictability. This applies to urban projects, but also to investors and companies. – If you know your goal, you can follow your path.
- A mission statement pools resources and generates synergies: Through the common goal and value system, the priorities are clear and departments / specialist departments can work together better. – Whoever wants a common goal can pursue this together.
- A well communicated mission statement increases acceptance in the citizenry towards Decisions from politics and administration. – If you know your goal, you understand your actions.
The next step is up to you. Contact us, discuss the potential of a mission statement for your city with us and join us on our journey into the future.
The Stadtmanufaktur competencies:
Mission statement of a city:
Building blocks of our consulting services
Analysis and stocktaking
Review of all relevant existing concepts and documents and synthesis of all cross-departmental objectives and guidelines. Integration of different disciplines and perspectives thanks to an interdisciplinary team.
Participation and feedback loops
We involve residents and stakeholders from politics and administration in the process – via participation formats and analog and digital methods. Their feedback in turn influences the development of the mission statement.
Formulating a vision – as a mission statement foundation
Based on the analysis and intensive discussions with you and your stakeholders, we develop a city-wide vision – inspiring, unifying and, above all, feasible. Our concepts are not for the drawer.
Overall strategy including targets and measures
We develop a customized mission statement for your city with guidelines, concrete goals and implementation-tested measures to achieve these goals. If required, we accompany and support and support you in the implementation and monitoring of the measures.
Our success stories:
Strategies with a future
Recklinghausen receives financial support from a funding program for the Recklinghausen-Süd district. We support the development of city center management and stakeholder management and accompany the process with strategic communication.
Development of a strength-based city brand: In cooperation with Brandmeyer Markenberatung, we are moderating the city brand process for the city of Siegen.
The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public spaces. An event strategy including a catalog of event criteria now serves as a management tool to influence the quality, number and content of events.