Laura Ebeling
Keynote speaker and urban strategist
Laura Ebeling is an expert in strategic place branding, city brands and organizational development. For the Hamburg native, place marketing is a matter close to her heart.
Topics
Strategic place branding, city brands, organizational development in place marketing
Profile
Place marketing is a lever for self-confidently perceiving and shaping your own city. Laura Ebeling is convinced of this. With her holistic view , the urban strategist recognizes the potential in cities, combines strategic guidelines with operational approaches and shows how good ideas can be turned into feasible projects.
Laura Ebeling believes in collaboration instead of silos – and that responsibility should not be delegated, but should lie with all city stakeholders. This perspective was shaped above all by her many years of project experience at Hamburg Marketing GmbH and Stadtmanufaktur GmbH.
In her workshops and impulses, Laura Ebeling ensures that there is more than just knowledge: she provides starting points for practical application and encourages people to get into action.
Links and information:
Laura Ebeling as speaker and moderator
More about Laura Ebeling
Experience
- since 2024: Project management at Stadtmanufaktur GmbH
- 2022 to 2024: Brand Manager at Payot Deutschland GmbH
- 2021 to 2022: Strategy and brand management at Hamburg Marketing GmbH
- 2021 to 2023: Master’s program “MBA City Marketing” in cooperation with the Bundesvereinigung City- und Stadtmarketing e.V.
- 2018 to 2021: Bachelor’s degree in urban and regional management, Salzgitter
References
- Project management at Stadtmanufaktur
- Leading and moderating workshops with customers and stakeholders
- Moderation and coordination of various participation formats for the Olympics in Hamburg
My drive
I want us to finally start talking more positively about cities again and work together to make them more attractive. Everyone bears responsibility for this. Whether as a citizen or as a player in city life.
My strengths
I have a holistic view of place branding and place marketing and see the potential and opportunities in cities. In addition to the strategic orientation, I always think in terms of operational solutions.
“Place marketing is an absolute affair of the heart for me. The curating approach of place marketing brings together players who would otherwise not come together and shape the city together.”
Laura Ebeling, speaker and urban strategist
Image credit: Muhme Photography, Stadtmanufaktur