Sophie May explores how cities can find quick and targeted solutions for vacant large properties. And how large properties can become drivers of sustainable urban development through creative reuse and interim use. Experience from the development of (re)use concepts for real estate in cities such as Hamburg, Reutlingen and Schwerte.

What role do brands play in shaping public spaces? A growing one, says Sophie May, and shows the potential of brand urbanism using an example from Vienna. The trend is bringing a breath of fresh air to urban development.