Place marketing to drive economic success
Strategic advice on place marketing for cities and regions
The challenge
Attracting businesses and strengthening the economy
Creating and retaining jobs, attracting and promoting companies, being attractive to managers and skilled workers – all of this can be supported by marketing the city and its location. With a strong city brand that is highly attractive – and strategic business development. This is precisely where the major challenges lie: How do you market a city as a location? How do you establish effective interfaces between business, science and convention, between companies, clusters and associations?
We develop strategies and concepts for your place marketing. With creative approaches and concrete measures, we transform the strengths and potential of your city into locational advantages.
“Recognizing potential is only the first step. What follows are: Cooperation, discussion platforms and established Interfaces.“
Thorsten Kausch, Managing Director of Stadtmanufaktur
Our approach
Understanding your city – and promoting it
Place marketing is clearly about companies and economic development issues. It is about creating incentives for companies to settle here – and strengthening the perception of the city as a business location. In the meantime, “soft” location factors such as quality of life or culture are just as important as “hard” arguments – especially when addressing managers and specialists.
Location development also means promoting business and science – in other words, forming clusters and cooperating with trade associations, institutions or the Chamber of Industry and Commerce. Conferences and congresses can also be a means of achieving objectives: Making attractiveness visible, attracting know-how, promoting innovation.
For us, place marketing means seeing the big picture – and developing individual place marketing concepts and recommendations for action for your location.
Our way of working
Analysis, consulting and concepts for place marketing – from experience
Understanding connections, recognizing structures, drawing conclusions: We go down this path with you and for your goals. Together, we develop your role and your fields of action in location development and business promotion.
We stand for intensive consulting and operational experience in place branding and politics. Find out more about us.
The Stadtmanufaktur competencies:
Our consulting for strong place marketing
Strengths analysis
Our strategic consulting is based on extensive as-is analyses to understand and visualize the interrelationships, hierarchies and processes in your city. Next Steps: Identify potentials, initiate changes – and communicate with strategy.
Convincing process control
Behind every good strategy lies a detailed, well thought-out and formulated process that defines the procedure and responsibilities. We ensure open communication and clarity in execution.
Effective stakeholder management
You do not act alone in and for your city – this has advantages and disadvantages. Successful place marketing needs the explicit support of politicians and the broad acceptance of key stakeholders. We support you on the path to strategic stakeholder management.
Actionable communication measures
We develop realistic marketing strategies and communication measures that fit your goals and keep an eye on your budget. That is our claim and our promise to you.
Our success stories:
Strategies with a future
The City of Hamburg wants to bring the Olympics to the Hanseatic city and is launching a major participation process for citizens. All details on the dialog formats for citizen participation - designed and moderated by our experts.
The Kastanienquartier is being created in Wiesbaden-Kastel - a sustainable, car-free urban quarter with affordable living space and a sense of community. We are supporting the neighborhood development with strategy, concepts and implementation power.
On behalf of the Munich Tourism Initiative (TIM), we develop recommendations for action for modern, holistic destination management. Impulses and inspiration included.