Touchpoint management for city brands
Bring your city brand to life – at central contact points in your city
The challenge
Making urban identity visible
Cities are facing huge upheavals: Vacancy, digital disruption, climate change, new mobility. But real transformation can only succeed if people identify with their city – if they understand what it stands for.
A city’s brand is created in the mind – and in the sum of all experiences with it.
This is exactly where we come in.
The solution
Clever control of touchpoints
We offer innovative touchpoint management for city brands that intelligently links place brand strategy, urban development and stakeholder communication.
Together with cities, we develop a strategic approach that makes the brand not just visible, but tangible – at every moment, in every place, for every target group.
How and where can identity be brought to life in urban spaces?
Our approach:
Combines the best of two worlds
The Stadtmanufaktur competencies:
The Brandmeyer competencies:
What we deliver
Touchpoint mapping
Which contact points shape the perception of your city? We record, analyze and prioritize them.
Place brand strategy with attitude
Development of an urban brand profile with high identification power and strategic sustainability.
Stakeholder centricity
Involvement of citizens, companies, administration & cultural actors – analog and digital.
Toolset for control & performance measurement
Key figures, feedback loops, dashboards – for continuous brand management.
Pilot projects & live operation
We accompany you from analysis to implementation and make your city brand measurably successful.
Our implementation
Individual and specific
Your brand is alive. But is it experienced?
Let’s work together to leverage the potential of your city brand – and bring it to life at all touchpoints.
For whom is this interesting?
Discover the basics, methods and pilot approaches in our free white paper: “The city as a brand experience – touchpoint management for strong city brands”
An identity you can feel – anywhere in the city
Our success stories:
Strategies with a future
Hamburg is strengthening the dialog between clubs, neighborhoods and administration with the "Nightlife & Neighborhood" round table. We at Stadtmanufaktur are designing the content and coordinating the implementation of the new dialog format.
The City of Hamburg wants to bring the Olympics to the Hanseatic city and is launching a major participation process for citizens. All details on the dialog formats for citizen participation - designed and moderated by our experts.
The Kastanienquartier is being created in Wiesbaden - a sustainable, car-free urban quarter with affordable living space and a sense of community. We are supporting the neighborhood development with strategy, concepts and implementation power.