Revitalizing cities in a unique way – with retail, gastronomy and weekly markets
Strategies and concepts for your location
The challenge
Adventure spaces instead of urban wasteland: How to revitalize the city?
The conditions for retail in cities are changing dynamically. And have been for years. The increase in online retail, new customer needs, “branching out” and, most recently, coronavirus are causing vacancies, desolate centers and the clear realization that retail alone does not create attractiveness.
At the same time, retail and, in this context, gastronomy and weekly markets remain central levers of urban development – especially in small and medium-sized towns. They ensure local supply, create quality experiences and have the potential to revitalize city centres and neighbourhoods as places to live.
Shape the profile and quality of life in your city and region now. We support you with forward-looking concepts for retail, gastronomy and weekly markets.
Pop-up store, weekly market, market hall, mixed use: we develop individual and sustainable concepts for cities and neighborhoods
“Retail alone does not create attractiveness. But without retail, a city is a wasteland. So it’s all about the right mix. And about relevance, profile and character. “
Mathias Sander, expert in retail and sales strategies
Our approach
Great opportunities, great impact: Development of retail and gastronomy
Retail and gastronomy are part of the standard repertoire of urban and municipal planning, but many cities and regions are reluctant to implement their own concepts or acquire companies. Yet retail and gastronomy are key sectors for place marketing and economic development, but also for structural change and vacancies.
On the positive side: Proactive city administrations have a chance right now,
- to test mixed-use and interim use (also in large properties),
- to combine commercial and non-commercial offers,
- to open up new spaces for civil society and business (keyword : department store demise) or
- to establish formats such as weekly markets as the epitome of regionality, sustainability and local character.
We walk the path with you – from the location analysis to the implementation of concepts for retail and gastronomy in your city or region.
Our experts for retail and gastronomy
Our way of working
Strategy, concepts and recommendations. Clear and concrete
No city is like another, no city is like yours. In retail and gastronomy, it is also about teasing out individual characteristics. And making urban or regional centers visible again as social meeting points and places for art, culture, living, working and shopping.
What can you expect from us? Tailor-made concepts based on valid data and concrete measures (instead of endless Excel spreadsheets). Let’s get started!
The Stadtmanufaktur competencies:
Our action package: “City as a marketplace”
Think strategically, act quickly
Would you like to know what opportunities there are for your city as a marketplace without having to initiate a complex process right away? We can help you! Within 3 months, we will find out where you can start with your city – and how you can get started quickly with implementation. Find out more about our “City as a marketplace” action package now.
Concepts for retail and gastronomy: building blocks of our consulting services
Analysis of city and location
We analyze the current retail and/or gastronomy landscape in your city or region. And clarify – also on the basis of data: Which offers enrich the city? Where are there gaps in the supply? What about competition, added value and experience?
Identification of potentials
As experts in place branding and urban development, we always look at the potential and positioning of the city as a whole – and examine interfaces, target groups, trends and consumer behaviour. We also talk to selected stakeholders for this purpose.
Development of settlement and acquisition strategies
Based on the strengths, qualities and potential, we develop strategies for attracting and acquiring retail, gastronomy and investment. This also includes marketing and communication measures as well as cooperation and stakeholder management.
Concept development and presentation
Depending on the order and scope, we develop tailor-made concepts for retail and gastronomy. We also check which stakeholders need to be convinced of the new concept. On request, we will present the concept to your decision-makers.
Our success stories:
Strategies with a future
Gütersloh Marketing GmbH was looking for a new direction, new content and fresh management. We at Stadtmanufaktur coordinated the place marketing summit and strategy development - with visible success.
Development of a strength-based city brand: In cooperation with Brandmeyer Markenberatung, we are moderating the city brand process for the city of Siegen.
The city of Koblenz is very successful in terms of tourism. This leads to a high utilization of public spaces. An event strategy including a catalog of event criteria now serves as a management tool to influence the quality, number and content of events.