Client: Bielefeld Marketing GmbH
Project period: since fall 2016
The project in brief
As a strategic partner, we have been supporting the implementation of Bielefeld Marketing GmbH’s city branding strategy since 2016. We advise Managing Director Martin Knabenreich, support the executive team, and provide coaching on strategic and conceptual issues. In addition, we initiate and facilitate discussion and think tank formats such as the Bielefeld City Talks, which have been held once a year since 2022.
Thorsten Kausch, Managing Director of Stadtmanufaktur, will moderate the Bielefeld City Talks in October 2022
Our Consulting Services: Understanding Needs – Engaging Stakeholders
Place branding is a collaborative effort in which as many partners as possible contribute their potential. With this understanding, we promote acceptance of Bielefeld’s place branding strategy.
Here’s how we support Bielefeld Marketing GmbH:
- Coaching / Sparring for Executive Management on Strategic and Conceptual Issues
- Adapting the place brand strategy to meet the needs of stakeholders
- Increase acceptance of the place brand strategy among relevant stakeholders—through participatory formats, discussions, and think tanks
- Engaging Stakeholders—and Expanding Partnership Participation
- Keynote presentations and expert insights on brand management topics
Over the years, our consulting engagement has evolved into a close partnership that benefits both sides: us at Stadtmanufaktur—and Bielefeld’s place marketing department.
The development of a city brand from the idea to the hearts of the citizens is a complex and long process. Thorsten Kausch has played a major role in the success of the Bielefeld city brand process. He combines sound knowledge from place marketing as well as politics and administration. In this way, he not only convinces potential doubters, but also points out possible solutions and motivates a wide range of local stakeholders to get involved.
Thorsten Kausch is a mastermind and a man of conviction in the best sense of the word!
Reporting on the project
- Erstes Bielefelder Stadtgespräch: „Auch einfach mal nein sagen“ (PDF) – Bericht im Westfalen-Blatt – 26.10.2022
- Bielefelder finden Klosterplatz trist und traurig – aber was tun? (PDF) – Bericht in der Neuen Westfälischen – 29.10.2022
