Client: Essen Marketing GmbH
Project period: 2019/2020
Strategies for tapping the potential of MICE
The potential for business events – such as trade fairs, conventions, incentives and the like – in Essen is huge. As experienced strategists and experts, we have intensively analyzed the MICE marketing field of action for Essen Marketing GmbH and developed concrete recommendations.
Our strategic basis:
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Discussions with selected stakeholders on processing the MICE segment.
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Analysis of the initial situation on the market.
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Target/actual comparison: What does Essen have to offer – and what is missing?
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Participation of service providers from the MICE segment.
The next step is to implement the concept – and to activate the MICE potential for Essen together with partners and stakeholders.
Photo: Peter Wieler, EMG
