City marketing costs money. But the days of endless public funding are over. Thorsten Kausch shows how a new understanding of the role of city marketing organisations and strategic alliances can secure funding.

How does urban development work when budgets are empty? Are cooperations such as BIDs a solution for the city of the future? Neighborhood manager and strategy expert Julia Staron gives a clear answer to these questions - and reports on two best practices from Hamburg: the Neuer Wall BID and the Reeperbahn+ BID.

What role do brands play in shaping public spaces? A growing one, says Sophie May, and shows the potential of brand urbanism using an example from Vienna. The trend is bringing a breath of fresh air to urban development.

How can cities be designed in such a way that they are accessible to everyone - including people with dementia? Dominik Lorenz reports on approaches to inclusive urban planning and presents an example from NRW: the dementia-friendly Fliedner village in Mühlheim.

Isabell Köster uses the example of Bad Sobernheim to describe how cities use urban health as a location factor. Also in the article: numerous examples of urban health and 7 tips for positioning a healthy city.