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Forum StadtRaumZukunft on 06.03.2026 in Hamburg ➔ Find out more now

Forum StadtRaumZukunft 2026
➔ Find out more now

  • Consulting

    » Place branding

    • Place brand strategy
    • City marketing
    • Vision and storytelling
    • Destination marketing
    • Touchpoint management
    • Place marketing
    • MICE marketing
    • Cultural strategy
    • Event strategy

    » Urban development

    • Strategic framework
    • City centre management
    • City centre development
    • Neighbourhood development
    • Economic development and location development
    • Concepts for key properties
    • Retail, gastronomy and weekly markets

    » Methodology

    • Coaching
    • Stakeholder management
    • Participation and co-creation
    • Organizational development
    • Strategic communication
    • Activation of the city and urban spaces
  • Projects
  • Speaker
    Keynote speaker Thorsten Kausch

    Overview

    Lectures, keynotes and impulses

    Thorsten Kausch, Managing Director of Stadtmanufaktur GmbH

    Thorsten Kausch

    City brands, stakeholders, partner models

    Julia Staron, Project Manager at Stadtmanufaktur GmbH

    Julia Staron

    Neighborhood development, BID strategies

    Mathias Sander, retail expert at Stadtmanufaktur

    Mathias Sander

    Retail, real estate industry

    Sophie May, Project Manager at Stadtmanufaktur GmbH

    Sophie May

    City center development, Brand Urbanism

    Isabell Köster, project manager at Stadtmanufaktur GmbH in Hamburg

    Isabell Köster

    Culture, Tourism, Urban Funding

    Laura Ebeling from Stadtmanufaktur

    Laura Ebeling

    City brands, organizational development

  • Network

    Our Stadtmanufaktur Zirkel

    The exclusive industry network

    Workshop on the new business model for Trier Tourismus und Marketing GmbH

    Our cooperations

    Network, exchange and activation

    Preview image of the podcast CITYMAKING

    Our podcast

    CITYMAKING with Thorsten Kausch

  • About us

    Our team

    We are the Stadtmanufaktur

    Our advisory board

    advises, supports and reflects us

    Thorsten Kausch on modern place branding

    Career and jobs

    Your career at the Stadtmanufaktur

    Newspaper article on the Osnabrück city brand

    Press and publications

    Good work generates attention

    Our newsletter

    Valuable knowledge straight to your inbox

  • Magazine
  • English
    • German
Contact us
  • Consulting

    » Place branding

    • Place brand strategy
    • City marketing
    • Vision and storytelling
    • Destination marketing
    • Touchpoint management
    • Place marketing
    • MICE marketing
    • Cultural strategy
    • Event strategy

    » Urban development

    • Strategic framework
    • City centre management
    • City centre development
    • Neighbourhood development
    • Economic development and location development
    • Concepts for key properties
    • Retail, gastronomy and weekly markets

    » Methodology

    • Coaching
    • Stakeholder management
    • Participation and co-creation
    • Organizational development
    • Strategic communication
    • Activation of the city and urban spaces
  • Projects
  • Speaker
    Keynote speaker Thorsten Kausch

    Overview

    Lectures, keynotes and impulses

    Thorsten Kausch, Managing Director of Stadtmanufaktur GmbH

    Thorsten Kausch

    City brands, stakeholders, partner models

    Julia Staron, Project Manager at Stadtmanufaktur GmbH

    Julia Staron

    Neighborhood development, BID strategies

    Mathias Sander, retail expert at Stadtmanufaktur

    Mathias Sander

    Retail, real estate industry

    Sophie May, Project Manager at Stadtmanufaktur GmbH

    Sophie May

    City center development, Brand Urbanism

    Isabell Köster, project manager at Stadtmanufaktur GmbH in Hamburg

    Isabell Köster

    Culture, Tourism, Urban Funding

    Laura Ebeling from Stadtmanufaktur

    Laura Ebeling

    City brands, organizational development

  • Network

    Our Stadtmanufaktur Zirkel

    The exclusive industry network

    Workshop on the new business model for Trier Tourismus und Marketing GmbH

    Our cooperations

    Network, exchange and activation

    Preview image of the podcast CITYMAKING

    Our podcast

    CITYMAKING with Thorsten Kausch

  • About us

    Our team

    We are the Stadtmanufaktur

    Our advisory board

    advises, supports and reflects us

    Thorsten Kausch on modern place branding

    Career and jobs

    Your career at the Stadtmanufaktur

    Newspaper article on the Osnabrück city brand

    Press and publications

    Good work generates attention

    Our newsletter

    Valuable knowledge straight to your inbox

  • Magazine
  • English
    • German
Contact us
  • Consulting
    • Place branding
      • Place brand strategy
      • City marketing
      • Vision and storytelling
      • Destination marketing
      • Place marketing
      • MICE marketing
      • Cultural strategy
      • Event strategy
    • Urban development
      • Strategic framework
      • City centre management
      • City centre development
      • Neighbourhood development
      • Concepts for key properties
      • Retail, gastronomy and weekly markets
    • Methodology
      • Coaching
      • Stakeholder management
      • Participation and co-creation
      • Organizational development
      • Strategic communication
      • Activation of the city and urban spaces
  • Projects
  • Speaker
    • Overview
    • Thorsten Kausch
    • Julia Staron
    • Mathias Sander
    • Sophie May
    • Isabell Köster
  • About us
    • Our team
    • Our advisory board
    • Career
    • Press and publications
    • Our newsletter
  • Network
    • The Stadtmanufaktur circle
    • Our cooperations
    • Our podcast
  • Magazine
  • Contact us
  • English
    • Deutsch (German)

Stadtmanufaktur Magazine

Articles in the category "Trends"

  • Trends·27. January 2026·Frank Balkenhol·

    From a turning point to a turning point of opportunity: The new role of economic development

    Crises, transformation and geopolitics are fundamentally changing the rules of the game for locations. Traditional economic development is reaching its limits with its instruments. How do business development agencies need to position themselves in order to remain capable of acting, relevant and effective? In this article, expert Frank Balkenhol provides solutions and background information.

    LESEN
  • Thorsten Kausch and former professional soccer player Benjamin Adrion smile into the camera
    News, Trends·18. December 2025·Isabell Köster·

    Our triple CEO circle in Hamburg: city transformation between transparency and tact

    Isabell Köster reports on the Triple CEO Circle 2025 in Hamburg and reflects on the presentations and discussions. Two and a half days of intensive discussions and impulses around the question: How can city makers use strategic communication, networks and alliances to bring about change?

    LESEN
  • Young people ride their bicycles across an intersection
    Trends·1. November 2025·Isabell Köster·

    “This is my place”: When young people shape the city

    Children and young people are not onlookers to urban development, but creative makers of the city and its future. Find out more about the opportunities and formats of child and youth participation. Also interviewed: Lena Stelling, expert in political education and managing director of PLING Kollektiv.

    LESEN
  • People on an escalator, with a sign in the middle: Stand on the right.
    Trends·23. October 2025·Tom Hartung·

    The psychology of participation: Motivating participation with nudging

    Tom Hartung explains the phenomenon of cognitive dissonance as a challenge in people's decision-making - and presents a solution: nudging. City makers can use this method from behavioral psychology to motivate citizens to participate.

    LESEN
  • Foodhalle in Rotterdam
    City centre, Trends·13. August 2025·Laura Ebeling·

    Destination management rethought: How place marketing and destination marketing can jointly advance cities

    Laura Ebeling shows why destination management (DM) is the joint task of place marketing and destination marketing - and gives five concrete recommendations for action for integrated destination management.

    LESEN
  • Reepberbahn in Hamburg by night
    City centre, Trends·23. June 2025·Julia Staron·

    24-hour city: opportunities and conflicts of the night-time economy

    Julia Staron is an expert on the night-time economy and a neighborhood manager in Hamburg. In this article, she takes a look at the opportunities and challenges of the night-time economy - and uses examples to show how cities can avoid conflicts and mediate between stakeholder groups

    LESEN
  • Stadtstratege Thorsten Kausch in einem Workshop erläutert die neue Rolle von Stadtmarketing und Stadtmarketing-Gesellschaften
    Trends·8. May 2025·Thorsten Kausch·

    Between own funds and subsidies: City marketing needs strategic alliances

    City marketing costs money. But the days of endless public funding are over. Thorsten Kausch shows how a new understanding of the role of city marketing organisations and strategic alliances can secure funding.

    LESEN
  • Das Team vom BID Reeperbahn+
    City centre, Trends·24. April 2025·Julia Staron·

    Business Improvement Districts (BIDs): Hamburg shows the potential of PPP models

    How does urban development work when budgets are empty? Are cooperations such as BIDs a solution for the city of the future? Neighborhood manager and strategy expert Julia Staron gives a clear answer to these questions - and reports on two best practices from Hamburg: the Neuer Wall BID and the Reeperbahn+ BID.

    LESEN
  • Brand Urbanism: Stadt Wien kooperiert mit Vöslauer Mineralwasser und gestaltet Basketballplätze
    City centre, Trends·26. March 2025·Sophie May·

    Brand Urbanism: Brands as designers of public spaces

    What role do brands play in shaping public spaces? A growing one, says Sophie May, and shows the potential of brand urbanism using an example from Vienna. The trend is bringing a breath of fresh air to urban development.

    LESEN
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About the Stadtmanufaktur

We are the strategic partner for urban marketing and urban development. Interdisciplinary, visionary, passionate – for the future of cities and urban spaces.

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Büschstraße 9
20354 Hamburg

Categories of the magazine

  • Real estate

  • Events
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  • Stadtkantine
  • Trends

Related posts

  • " From a turning point to a turning point of opportunity: The new role of economic development
  • " Our triple CEO circle in Hamburg: city transformation between transparency and tact
  • " Live ticker: Public participation in the Olympics in Hamburg

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